BBA in Marketing is a 3-year undergraduate course which is offered by many reputed institutions throughout India. The course aims at teaching students the basic and the most important marketing skills to promote their product, company, and services. It teaches them business management skills and prepares them for the industry environment. To pursue this course, the students should have completed their XII from a recognized board.
Some colleges offering BBA in Marketing are:
- Flame University, Pune
- Assam Down Town University, Guwahati
- International School of Management Excellence, Bangalore
- IMS Unison University, Dehradun
- ICFAI University, Dehradun
- Global Business School and Research Centre, Pune
- Sharda University, Greater Noida
- GLA Institute of Business Management, Mathura
- Medi-Caps University, Indore
- Symbiosis International University, Pune
- Manipal University, Manipal
- Shobhit University, Meerut
The admissions are mainly on the basis of merit-lists but some universities also conduct entrance tests.
BBA in Marketing takes students through the principles of management, business economics, marketing management, business mathematics, and the various fundamentals of computer systems. The average course fee ranges from INR 2-6 Lakhs.
Those who complete this course can work with banks like SBI and the Deutsche Bank and also with multi-national companies like Nestle, Mudra, Deloitte, Amazon, Capgemini, TCS, Wipro Limited, etc. They get to work on profiles like Marketing Executive, Advertising Executive, Sales Manager, Market Research Analyst, etc. The average starting salary is INR 3-6 Lakhs.
Top Colleges for Bachelor of Business Administration [BBA] (Marketing)
BBA in Marketing: Highlights
|Eligibility for the program||10+2 qualified from a recognized school.|
|Duration of the program||3 years|
|Average Tuition Fee||INR 2-6 Lakhs|
|Average Salary (per annum)||INR 3-6 Lakhs|
|Job Profiles||Marketing Executive, Advertising Executive, Sales Manager, Market Research Analyst, etc.|
BBA in Marketing: What is it about?
BBA in Marketing is a branch of management that deals with the concepts of business management. It acquaints the students to marketing theories and principles to prepare them for the industry. This course is divided into six semesters. The first four semesters cover subjects common to all programs in BBA. The last two semesters of this program focus solely on marketing as a specialization. The field of marketing is quite diverse as it applies universally to every industry.
This course encompasses traditional as well as new approaches towards marketing and enables the students to deal with real-life problems in the industry. The specializations on offer in this course are special product marketing, advanced social media marketing, search engine marketing, business marketing operations, integrated online strategies, advanced mobile marketing, business economic programs, advertising management, interactive marketing, advanced email marketing, entrepreneurship and small business development, marketing and research, advanced interactive marketing, international marketing, and accounts and bookkeeping.
Anyone who is fascinated by marketing can opt for this course. Students with self-confidence and strong awareness of current affairs are fit for this course. This course is meant for the candidates who are blessed with excellent communication skills, teamwork, ability to motivate and problem-solving. The aspirants who are tactful in client dealing and possess patience and business and expertise are meant for this course.
BBA in Marketing Subjects List
The following table gives a brief insight into the syllabus of BBA in Marketing.
|Marketing Concepts||Principles of Sales Management|
|Market Segmentation||Marketing Audits|
|Marketing Ethics||Consumer Behaviour|
|Brand Management||Business Laws|
|Economic Analysis||Industrial Marketing|
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BBA in Marketing: Colleges
|Institute Name||Location||Average Fees (per annum)|
|Flame University||Pune||INR 7,70,000|
|Quantum University||Roorkee||INR 70,000|
|Assam Down Town University||Guwahati||INR 1,10,000|
|International School of Management Excellence||Bangalore||INR 1,95,000|
|IMS Unison University||Dehradun||INR 1,50,000|
|ICFAI University||Dehradun||INR 2,61,000|
|Global Business School and Research Centre||Pune||INR 78,000|
|Sharda University||Greater Noida||INR 1,53,000|
|GLA Institute of Business Management||Mathura||INR 80,000|
|Medi-Caps University||Indore||INR 75,000|
|Symbiosis International University||Pune||INR 2,90,000|
|Manipal University||Manipal||INR 1,49,000|
|Shobhit University||Meerut||INR 50,000|
BBA in Marketing: Eligibility
The eligibility conditions of this course state that the candidate should pass the senior secondary examination from a recognized board. the candidate should have done 10+2 from a school which is affiliated to a well-recognized board. The student should also have obtained the minimum marks required as mentioned by the universities individually. The range varies from 45%-55%.
BBA in Marketing: Admission Process
The admissions to this course are done through both entrance tests and merit-basis. While there are many universities which release the merit-lists, the trend of conducting entrance exams for giving admissions in BBA in Marketing is increasing every year. The common entrance exams that are required to pass for this course are SET, NMAT, SAT, etc. Other than these, some institutes may conduct their own tests and take admission on the basis of scores of the tests. There are some institutions which take students through direct entry. Christ University is one of such institutes.
The top entrance exams for Bachelor of Business Administration [BBA] (Marketing) are:
- SET: Symbiosis Entrance Test is the examination conducted by Symbiosis International University for selection of candidates for undergraduate courses. It is held in May every year across various cities in India.
- SAT: It is an entrance exam for selection of candidates for undergraduate courses in institutions by testing their mathematical, verbal and written skills. It is held in January, May, and June.
The list below displays the common syllabus for different entrance tests:
- Verbal Ability
- Data Interpretation
- Mathematical Skills
- Critical Reasoning
The selection process differs from one institute to another. Scores of entrance test are accepted by most of them. However, some of the institutes require further filtering. It is done by conducting personal interviews for those who qualify the entrance test. The ones clearing the interviews are selected.
BBA in Marketing: Distance Education
This course is also provided in distance education mode in some colleges. The eligibility criterion is the same for pursuing this course. When this course is pursued in distance education or correspondence mode, the course duration can go up to 6 years.
BBA in Marketing: Scope
BBA in Marketing Jobs
The major recruiting companies are:
- Wipro Limited
- Deutsche Bank
The major profiles are:
- Sales Manager
- Marketing Executive
- Advertising Executive
- Market Research Analyst
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For higher studies, people can choose: