Bachelor of Business Administration [BBA] (Marketing)

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Pranjal Singhal

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Marketing is a field which never loses its shine. It retains its importance across every industry being a vital cog in the machine of success. With the ever-growing competition, the industry is in need of marketing graduates who can help them develop approaches that can set them apart. With ample scope of career development, it is a career with plenty to offer in monetary and non-monetary terms. There is a mounting demand for marketing graduates in fields like advertising, promotion, sales, research, etc. Marketing graduates can look for a role in the sectors like banks, insurance, manufacturing, real estate, insurance, FMCG, retail, pharma, industrial products, animation, aviation, IT, textile, construction, food processing, media, legal, medical, education, chemicals, etc.

The top recruiters on the constant lookout to swoop away fresh talent from the field of marketing are:

  • SBI
  • Deutsche Bank
  • Nestle
  • Cadbury
  • Asian Paints
  • Leo Burnett
  • Mudra

BBA in Marketing: Job Profiles

Some of the job profiles for marketing graduates at top recruiters are:

Job Profile Description
Marketing Executive Required to carry out the marketing campaign and other activities in accordance with the market plan.
Market Research Analyst In this profile, the requirement is to carry out intensive research in areas concerned with marketing.
Advertising Executive Executes the functions related to advertising activities as per the advertising plan.
Sales Executive Needs to carry out the functions required in the field of sales and ensure their smooth execution.
Marketing Communications Executive Helps in maintaining effective communication with clients and customers by carrying out assigned functions.

BBA in Marketing: Salary Trends

The Marketing industry in India is expected to grow steadily in the coming few years. The steady run will be because of many factors such as the expansion of the e-commerce market, new players in the FMCG sector, and the luxury market expected to grow at a rate of 20% per year. These factors are bound to create new jobs in the marketing field thus making it a viable option for professionals entering the corporate world with a BBA degree in Marketing.

The graph below shows the current salary trend for different marketing profiles.

salary graph for BBA Marketing

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Bachelor of Business Administration [BBA] (Marketing) Colleges IN INDIA

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DY Patil University
Navi Mumbai, Maharashtra
1.2 L first year fees
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18 K first year fees
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3.13 L first year fees
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ICFAI Business School - [IBS]
Hyderabad, Telangana
CRISIL
2.6 L first year fees
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NIMS University
Jaipur, Rajasthan
DCI
50 K first year fees
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