B.B.A in Media Management is a graduation course that specialized in Media Management. Its duration is of three years divided in 6 Semesters. It aims to provide deeper exposure in understanding the entertainment, Journalism, broadcasting and advertisement industry.
Top Institutes offering BBA in Media Management are:
- AJK Mass Communication Research Center (AJKMCRC)
- Symbiosis Institute of Media and Communication
- Xavier Institute of Communication
The average course fee ranges between INR 6 Lakhs to INR 10 Lakhs depending upon the institute offering the course. The basic criterion to get enrolled in this course is having passed 10+2 in Science / Commerce stream with 50% marks in registered or recognized university.
The average annual salary offered in India for the successful Graduates ranges from INR 1.25 Lakhs to 6 Lakhs, depending upon the candidate’s expertise and efficiency in the field. After acquiring the hands on experience the salary may range upto15 Lakhs per annum.
Top Colleges for Bachelor of Business Administration [BBA] (Media Management)
B.B.A in Media Management: Course Highlights
|Examination Type||Semester wise|
|Eligibility||Passing 10+2 in Science/ Commerce Stream with minimum score of 50% marks, depending upon the colleges.|
|Admission Process||Counseling after taking Entrance Examination/ direct admission process depending upon the college selected|
|Course Fee||INR 6 Lakhs to 10 Lakhs (depending upon university/ college / institution)|
|Average Starting Salary||INR 1.25 Lakhs to 6 Lakhs per annum(depending upon the experience and exposure in the field)|
|Top Recruiting Fields/Areas||
B.B.A in Media Management: Eligibility
Candidates wishing to apply for the course need to meet the following minimum eligibility criteria:
- Candidate should have passed 10+2 in Science/ Commerce stream
- Candidate should acquire a minimum of 50% marks from any registered or recognized university /College/ Institute
|Top Media Management Colleges In Maharashtra||Top Media Management Colleges In Delhi||Top Media Management Colleges In Uttar Pradesh||Top Media Management Colleges In Madhya Pradesh|
B.B.A in Media Management: Admission Process
Marks for admission of this course may vary from institute to institute and few Top institutes may have entrance test and personal interview for the admission of students. Students will be selected on the merit basis.
Scholarship will be provided to the candidates who have got good score in the entrance exam. Other institutes intake the students on direct admission basis.
B.B.A in Media Management: Top Institutes
|COLLEGE NAME||CITY||AVERAGE ANNUAL FEE IN INR|
|UPES university||Dehradun||6 Lakhs-8 Lakhs|
|Amity University||Lucknow||6Lakhs- 8 Lakhs|
|Mass communication college||Delhi||5Lakhs-7 Lakhs|
|AJK Mass Communication Research Center (AJKMCRC)||New Delhi||86,000|
|Symbiosis Institute of Media and Communication||Pune, Maharashtra||2,50,000|
|Xavier Institute of Communication||Mumbai, Maharashtra||1,85,000|
|Indian Institute of Journalism and New Media (IIJNM)||Bangalore||3,60,000|
|Sophia College for Women||Mumbai, Maharashtra||-|
|Amity School of Communication||Noida, Uttar Pradesh||1,62,000|
|Delhi Film Institute||New Delhi||57,000|
B.B.A in Media Management: What is it about?
B.B.A in Media Management Course is the study which provides with the tools pertaining to professional network, media industries, changing marketing strategies and technologies to advance in professional success.
Students in this course get the in-depth knowledge of managing both organizational and commercial aspects in the media industry.
The Course gives exposure to the trends of emerging media viz. television, advertisement, social media and print media. The course deals with the real time scenario subjects like intellectual property rights, economic policies, business strategies etc.
Masters in Business Administration or M.B.A gives additional mileage in professional career.
B.B.A in Media Management: Syllabus and Course Description
(Subjects covered in various institutions and universities)
|FIRST Semester||SECOND Semester|
|Introduction to Management & Leadership (online)||Business Economics II|
|Business Economics I||Business Statistics|
|Business Mathematics||Financial Management|
|Business Accounting||Business Communication II|
|Business Accounting||Marketing Management|
|Business Computing||Media and culture|
|Business Communication||Community Service II|
|Community Service I||-|
|THIRD Semester||FOURTH Semester|
|Brand Management||Human Resource Management|
|Organizational Behavior||Advertising and Sales Promotion|
|Franklin Gothic||Research Methodology & Report Writing|
|Communication Theories||Industry visit|
|Event Management||Digital Communication and New Media|
|Open Elective 1||Open Elective 2|
|Evolution of Media||Program Elective 1|
|FIFTH Semester||SIXTH Semester|
|Customer Relationship Management||Business information System|
|Business policy & Strategy||Entrepreneurship & Venture Management|
|Summer Internship||Dissertation II|
|Dissertation I||Programme Elective III|
|Publishing books, Magazines and Websites||-|
|TV production and programming||-|
|Programme Elective II||-|
B.B.A in Media Management: Who Should Opt?
The course B.B.A in Media Management has been designed for those candidates who wish to focus in Media and Media Management. A person who is drawn to Mass Media industry, this course is best combination of media viz. television, newspapers, film and radio blended with Business Administration exposure.
The students can study post graduation in M.B.A in this field to get a career boost. They can opt for M Phil/PhD to get opportunities for professors in universities, research projects etc.
B.B.A in Media Management: Career Prospects
|JOB POSITION||JOB DESCRIPTION||AVERAGE ANNUAL SALARY IN INR|
|Professor||Teaching BBA Subjects in universities/Colleges/ Institutions||4.8 Lakhs to 6 Lakhs|
|Event Manager||Management professional organizing / managing the events||1.8 Lakhs to 3.7 Lakhs(on experience the salary may go upto 6 Lakhs)|
|TV correspondent||Correspondents collect the news stories for general public. It includes investigation of cases, interviewing, attending events etc||1.25 Lakhs to 5.90 Lakhs|
|TV / Film Producer||The producer has to work very closely with actor, directors, writers, and studio heads to come out with final movie/ serial / ad film to be presented to general public||2.50 Lakhs to 5 Lakhs|
|Editor||Skills associated with this job are technical writing, project management, and web content management.||1.80 Lakhs to 5.20 Lakhs|