Bachelor of Business Administration (B.B.A) in Media Management

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Sakshi Gupta

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B.B.A in Media Management is a graduation course that specialized in Media Management. Its duration is of three years divided in 6 Semesters. It aims to provide deeper exposure in understanding the entertainment, Journalism, broadcasting and advertisement industry.

Top Institutes offering BBA in Media Management are:

  • AJK Mass Communication Research Center (AJKMCRC)
  • Symbiosis Institute of Media and Communication
  • Xavier Institute of Communication

The average course fee ranges between INR 6 Lakhs to INR 10 Lakhs depending upon the institute offering the course. The basic criterion to get enrolled in this course is having passed 10+2 in Science / Commerce stream with 50% marks in registered or recognized university.

The average annual salary offered in India for the successful Graduates ranges from INR 1.25 Lakhs to 6 Lakhs, depending upon the candidate’s expertise and efficiency in the field. After acquiring the hands on experience the salary may range upto15 Lakhs per annum.

Top Colleges for Bachelor of Business Administration [BBA] (Media Management)

B.B.A in Media Management: Course Highlights

Course Level Graduation
Duration Three Years
Examination Type Semester wise
Eligibility Passing 10+2 in Science/ Commerce Stream with minimum score of 50% marks, depending upon the colleges.
Admission Process Counseling after taking Entrance Examination/ direct admission process depending upon the college selected
Course Fee INR 6 Lakhs to 10 Lakhs (depending upon university/ college / institution)
Average Starting Salary INR 1.25 Lakhs to 6 Lakhs per annum(depending upon the experience and exposure in the field)
Top Recruiting Fields/Areas
  • College / Universities
  • Public Relation/PR (private or government Sector)
  • Media Sales/ Marketing sector
  • Media production

B.B.A in Media Management: Eligibility

Candidates wishing to apply for the course need to meet the following minimum eligibility criteria:

  • Candidate should have passed 10+2  in Science/ Commerce stream
  • Candidate should acquire a minimum of 50% marks from any registered or recognized university /College/ Institute

B.B.A in Media Management: Admission Process

Marks for admission of this course may vary from institute to institute and few Top institutes may have entrance test and personal interview for the admission of students. Students will be selected on the merit basis.

Scholarship will be provided to the candidates who have got good score in the entrance exam. Other institutes intake the students on direct admission basis.

B.B.A in Media Management: Top Institutes

UPES university Dehradun 6 Lakhs-8 Lakhs
Amity University Lucknow 6Lakhs- 8 Lakhs
Mass communication college Delhi 5Lakhs-7 Lakhs
AJK Mass Communication Research Center (AJKMCRC) New Delhi  86,000
Symbiosis Institute of Media and Communication Pune, Maharashtra 2,50,000
Xavier Institute of Communication Mumbai, Maharashtra 1,85,000
Indian Institute of Journalism and New Media (IIJNM) Bangalore 3,60,000
Sophia College for Women Mumbai, Maharashtra -
Amity School of Communication Noida, Uttar Pradesh 1,62,000
Delhi Film Institute New Delhi 57,000

B.B.A in Media Management: What is it about?

B.B.A in Media Management Course is the study which provides with the tools pertaining to professional network, media industries, changing marketing strategies and technologies to advance in professional success.

Students in this course get the in-depth knowledge of managing both organizational and commercial aspects in the media industry.

The Course gives exposure to the trends of emerging media viz. television, advertisement, social media and print media. The course deals with the real time scenario subjects like intellectual property rights, economic policies, business strategies etc.  

Masters in Business Administration or M.B.A gives additional mileage in professional career.

B.B.A in Media Management: Syllabus and Course Description

(Subjects covered in various institutions and universities)

FIRST Semester SECOND Semester
Introduction to Management & Leadership (online) Business Economics II
Business Economics I Business Statistics
Business Mathematics Financial Management
Business Accounting Business Communication II
Business Accounting Marketing Management
Business Computing Media and culture
Business Communication Community Service II
Community Service I -
THIRD Semester FOURTH Semester
Brand Management Human Resource Management
Organizational Behavior Advertising and Sales Promotion
Franklin Gothic Research Methodology & Report Writing
Communication Theories Industry visit
Event Management Digital Communication and New Media
Open Elective 1 Open Elective 2
Evolution of Media Program Elective 1
FIFTH Semester SIXTH Semester
Customer Relationship Management Business information System
Business policy & Strategy Entrepreneurship & Venture Management
Summer Internship Dissertation II
Dissertation I Programme Elective III
Publishing books, Magazines and Websites -
TV production and programming -
Programme Elective II -

B.B.A in Media Management: Who Should Opt?

The course B.B.A in Media Management has been designed for those candidates who wish to focus in Media and Media Management. A person who is drawn to Mass Media industry, this course is best combination of media viz. television, newspapers, film and radio blended with Business Administration exposure.

The students can study post graduation in M.B.A in this field to get a career boost. They can opt for M Phil/PhD to get opportunities for professors in universities, research projects etc.

B.B.A in Media Management: Career Prospects

Bachelor of Business Administration (B.B.A) in Media Management annual salary
Professor Teaching BBA Subjects in universities/Colleges/ Institutions 4.8 Lakhs to 6 Lakhs
Event Manager Management professional organizing / managing the events 1.8 Lakhs to 3.7 Lakhs(on experience the salary may go upto 6 Lakhs)
TV correspondent Correspondents collect the news stories for general public. It includes investigation of cases, interviewing, attending events etc 1.25 Lakhs to 5.90 Lakhs
TV / Film Producer The producer has to work very closely with actor, directors, writers, and studio heads to come out with final movie/ serial / ad film to be presented to general public 2.50 Lakhs to 5 Lakhs
Editor Skills associated with this job are technical writing, project management, and web content management. 1.80 Lakhs to 5.20 Lakhs


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Bachelor of Business Administration [BBA] (Media Management) Colleges IN INDIA

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Mody University
Sikar, Rajasthan
1.57 L first year fees
Techno India University
Kolkata, West Bengal
Srinivas University
Mangalore, Karnataka
80 K first year fees
20 K first year fees
20 K first year fees
UPES, School of Business
Dehradun, Uttarakhand
2.6 L first year fees