Bachelor of Business Marketing in Marketing Management Top Colleges, Syllabus, Scope and Salary

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Sakshi Gupta

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B.B.M. in Marketing Management is a 3-year full-time undergraduate course, the minimum eligibility for admission to which is the successful completion of the 10+2 level of education, from a recognized educational Board, with a minimum aggregate score of 50%.

The program is divided into 6 semesters, of 6months each. Admission to the course is based on the candidate’s performance in a relevant entrance test, often followed by a round of Personal Interview.

The course is best suited for those who are interested in seeking a career in:

  • market research and analysis
  • product designing
  • selling and distribution
  • promotion
  • pricing
  • sales advices
  • other marketing techniques.

All organizations require proper marketing research skills to gauge different marketing techniques for better sales, and eventually, development of the company.

The first 4 semesters of the program concentrate on subjects which are common to all BBM courses while the last 2 focus on specialized subjects in the marketing field.

Major subjects that form part of the course’s curriculum are:

  • business communication
  • human resource management
  • international business
  • market forces
  • services management, etc.

Such graduates are typically hired in capacities such as:

  • Marketing Executive
  • Brand Manager
  • Sales Manager
  • Advertising Manager
  • Marketing Communications Manager
  • Market Research Analyst, etc.

Popular areas of recruitment include:

  • Export Companies
  • Advertising Companies
  • Colleges/universities
  • Retail Companies
  • Consultancies
  • Publishing Houses
  • Banks
  • Finance and Insurance Sector
  • Multinational Companies, etc.

The average fee charged for the course in India ranges between INR 3,000 and 6.71 lakhs.

The average annual salary offered to such professionals in India ranges between INR 2.47 and 9.14 lakhs, increasing with experience and expertise.

Top Colleges for Bachelor of Business Management [BBM] (Marketing Management)

B.B.M in Marketing Management: Course Highlights

Course Level Graduation
Duration 3 years
Examination Type Semester System
Eligibility 10+2 with Commerce subjects, with a minimum aggregate score of 50%.
Admission Process Based on counselling after qualification of entrance test
Course Fee INR 3,000 to 6.70 lakhs
Average Starting Salary INR 2.47 to 9.14 lakhs
Top Recruiting Companies Export Companies, Advertising Companies, Colleges/Universities, Retailing Companies, Consultancies, Publishing Houses, Banks, Finance and Insurance Sector, Multinational Companies, etc.
Job Positions Marketing Executive, Brand Manager, Sales Manager, Advertising Manager, Marketing Communications Manager, Market Research Analyst, and such.

B.B.M. in Marketing Management: What is it About?

The program has been designed to offer to eligible candidates advanced learning in:

  • nuances of market research and analysis.
  • finance
  • human resource management
  • marketing
  • economics
  • accounts
  • business law
  • market research and analysis tools.

Owing to liberalization and privatization, the need for managers in business establishments/ organizations/ firms has increased considerably across all sectors of the economy.

B.B.M in Marketing Management: Who should opt?

Ideal candidates of the course would possess the following skills:

  • leadership qualities
  • flexibility to work in a team
  • patience to deal with clients
  • tact to handle tricky situations
  • ability to devise new ideas
  • social awareness to keep the company’s marketing skills in tandem with the developments in the world
  • proficiency with computers.

Top institutes offering B.B.M in Marketing Management

Listed here are the top institutes offering the course in the country, with the corresponding locations of, and fees charged by each.

Name of Institute City Average Fees
Pune University Pune 57,000
Christ University Bangalore 1.42 lakhs
Narsee Monjee Institute of Management Studies Mumbai 6.71 lakhs
Shaheed Sukhdev College of Business Studies New Delhi 3, 377
Madras Christian College Chennai 27,919
ICFAI Business School Hyderabad 1.9 lakhs
Kristu jayanti College Bangalore 50,000
New Delhi Institute of Management New delhi 73,300
AIMS Institutes Bangalore 58,000
GIBS Business School Bangalore 83,333
Flame University Pune 5.13 lakhs
SRM University Kanchipuram 86,667
Manav Rachna International University Faridabad 1.54 lakhs
Lovely Professional University Jalandhar 99,000
Patna College Patna 20,000
Arihant Group of Institutes Pune 19,000
MITSOM College Pune 67,500
Patna Women’s College Patna 20,000
Galgotia’s University School of Business Greater Noida 87,000
KIIT School of Management Bhubaneshwar 2.63 lakhs

Eligibility for B.B.M in Marketing Management

Listed below are the minimum criteria of eligibility that interested candidates need to fulfil in order to apply for the course.

  • 10+2 education completed, preferably in the Commerce stream, from a recognized educational Board.
  • Preferably, Commerce subject as the main subjects of study at the 10+2 level.
  • A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.

B.B.M in Marketing Management: Admission Process

Most institutes offering the course admit students based on performance in a relevant entrance test. Admission process generally varies across colleges.

A few institutes also provide direct admission based on the candidate’s performance at the 10+2 level.

Some such universities that conduct entrance tests in the country for admission to the course are:

  • Pune University, Pune
  • Christ University, Bangalore

B.B.M in Marketing Management: Syllabus and Course Description

A semester-wise breakup of the course’s syllabus is tabulated here:

Semester 1 Semester 2
Indian Business Environment Cost Accounting
Communication Skills and Personality Development Elements of HRM
Micro Economic Analysis Macro-economic Analysis
Business Accounting Principles of Marketing
Principles and Practice of Management Business Analysis
Principles and Practice of Management IT in Business Operations
Business Mathematics  -
Semester 3 Semester 4
International Business Environment Supply Chain and Logistics Management
Product and Operations Management Foreign Exchange Operations
International Economics International Business in Service Sector
International Marketing International Agri-business
Management Accounting Business Taxation
E Commerce Business Exposure
Semester 5 Semester 6
Business Ethics Export Import procedure
Business Law International Business Law
International Relations Study of Global Economics
International Banking and Finance International Project Management
Business Reporting and Analysis Foreign Language Paper II
Foreign Language Paper I Project

B.B.M in Marketing Management: Career Prospects

Every organization needs market research analysts in order to devise efficient marketing and promoting techniques for the development of the company.

The course is global in nature, and takes into consideration the different aspects of international business and its laws along with a study of:

  • international relations.
  • globalized market scene.
  • market research and analysis.
  • introduction to foreign languages.
  • business ethics, both national and international.
  • marketing, advertising, and merchandising techniques.

Such graduates may work as:

  • Marketing Executive
  • Brand Manager
  • Sales Manager
  • Advertising Manager
  • Marketing Communications Manager
  • Market Research Analyst, etc.

Some of the popular professional avenues open to successful graduates of the course are listed below with the corresponding salaries offered for the respective positions.

Bachelor of Business Marketing (B.B.M.) in Marketing Management annual salary
Job Position Job Description Average Annual salary in INR
Marketing Executive Marketing Executives are responsible for working in close co-ordination with teams from advertising, market research, production, sales, and distribution. They also analyse the demand and supply forces of the market, devise and present strategies for the company, and determine the prices of goods/services. 2,47,546
Brand Manager Brand Managers plan, direct, and develop marketing and advertising techniques for a particular brand. Their responsibilities also include reviewing metrics such as sales volume, market share, profit projections, pricing, and distribution, etc. 9,14,699
Sales Manager Sales Managers analyse methods to streamline and improve the sales, work with teams in order to focus, set goals, look at data, motivate, and help create training opportunities. 5,78,946
Advertising Manager Media strategy, account services, advertisement planning, creative strategy, and ad design are a few of the major responsibilities of an Advertising Manager. 5,00,505
Market Research Analyst Market Research Analysts are responsible for collecting and analysing data. They also devise techniques to obtain data by face-to-face interaction, internet, and telephonic surveys. 3,51,516


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