Bachelors of Sports Management [BSM] Top Colleges, Syllabus, Scope and Salary

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Sakshi Gupta

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Bachelors of Sports Management (BSM) is a 3-year full-time undergraduate Management course in Sports. The eligibility of the program is qualifying 10+2 or equivalent examination with 50% marks in Arts Stream. The course is conducted in six semesters, the examination of which is conducted at the end of each term.

Admission to the program is done on the basis of merit. However, candidates will also have to pass an entrance examination in order to seek admission to the course.

Some of the top colleges who offer the program of BSM are as follows:

BSM is a lucrative field for all those who wish to make their career surrounding sports. The course ideally deals with the aspects related to the field of business in sports. Students studying Bachelors of Sports Management (BSM) are introduced to the nuances pertaining to managing sports events, finance, and other information. Candidates are imparted with knowledge of various activities involved in Sports. Students are instilled with skills such as time-management, data-analysis, teamwork as well as work independently.

The average program fee charged by colleges in India ranges from INR 1.73 to 6.29 Lacs for a span of 3 years. Graduates of Sports Management after the completion of their bachelor’s degree are hired as Management Trainee, Procurement Manager, Sports Instructor, Sports Nutritionist and much more in areas of companies dealing with sports merchandise, sports management industry, advertising, and media companies, to mention a few. The average salary earned by graduates after the completion of the program ranges from INR 2 to 9 Lacs per annum.

Bachelors of Sports Management (BSM): Course Highlights

Course level Under-graduation
Duration 3 years
Examination Type Semesters
Eligibility Qualifying 10+2 with 50% aggregate and above in Arts from a recognized university and qualifying CET entrance examination.
Admission process Merit and Entrance Based
Course Fee INR 1.73 to 6.30 Lacs
Average salary INR 2 to 9 Lacs per annum
Top Recruiting Companies HCL, Hindustan Times, JCB, CSC India, Wipro, JCB, etc.
Job Positions Sports Instructor, Sports Department Manager, Procurement Manager, Management Trainee, Sports Nutritionist, Sales Manager, etc.

Bachelors of Sports Management (BSM): What is it About?

Bachelors of Sports Management offers students exposure to the various dimensions involved in Sports as a business. The course illustrates the study of Planning, supervising and conducting sports activities in international and national grounds. They are rendered the general understanding and training for polishing their interpersonal skills, organizing events and entrepreneurship skills. With a global rise in the Sports industry, candidates are prepared to build their expertise in choosing a career in sports in India as well as globally.

The course makes the students agile to unfurl growing prospects in the sports sector as well as gain an in-depth understanding of the business surrounding it. Candidates are introduced to subjects like sales, arranging events, promotion of sports events, basic knowledge related to Sports Medicine and Nutrition, Sponsoring sports events, rules, and regulations of Training, etc. making the students proficient enough to opt for Masters in Sports Management and Ph.D. in the field. They are also skilled in other areas such as preparing presentation, writing and oral skills giving them a professional outlook towards the profession they take up.

Bachelors of Sports Management (BSM) curriculum is divided into theory and practice. The theoretical part includes classroom lectures, presentations, report writings building on students research and data analyzing abilities. On the other hand, students are given an intrinsic view of the subjects through projects generated on topics as suggested by the faculty. The curriculum also includes seminars, guest lectures by experts in sports field as well as industrial visits. Students gain a comprehensive study of the multi-dimensional importance of sports acquainting them with the PR, managing contemporary sports issues, and about entrepreneurship.

As sports has been gaining much limelight in the coming years, the field of Bachelors of Sports Management (BSM) has generated a lot of prominences. It lays grounds for candidates to make their career in the area of sports and its different fields. One of the main goals of the program is showing the students a pathway for making their career in sports, aiding them in polishing their proficiency in the chosen field and helping them in becoming professionals in managing sports from the business point of view.

Bachelors of Sports Management (BSM) : Top Colleges & Institutes

Bachelors of Sports Management (BSM): Eligibility

The eligibility criteria for admission to Bachelors of Sports Management (BSM) are as follows:

  1. Those who have completed their 10+2 or equivalent examination in Arts stream with 50% marks from a recognized university are eligible for admission.
  2. Some of the colleges may conduct entrance examination in addition to calculating the class 12th percentage.

Bachelors of Sports Management (BSM): Admission Process

Admission process for Bachelors of Sports Management (BSM) course varies from institution to institution. The basic eligibility for admission to the program is clearing class 10+2 with 50% aggregate in Arts stream passing through a recognized university. Some colleges offer direct admission based on the percentage obtained in Class 12th. However, some colleges may consider the marks obtained in the entrance examination conducted for the examination.

Application forms can be downloaded through the official website of the college/ university or collect the same from the college institution in person along with the prospectus. All important information regarding the admission dates, merit list and those concerning admission will be notified on the official website of the college/ university or notified through email.

Bachelors of Sports Management (BSM): Syllabus

Bachelors of Sports Management enables candidates to gain an in-depth detailing of sports and the various dimensions related to sports and its management. The primary focus of the course is generating in candidates the competence and acumen to manage other businesses related to sports.

Bachelors of Sports Management (BSM) syllabus consists of topics such as Basic Statistics, Contemporary Issues in Sports, Ethics of Sports, Financial Accounting, Principles of Leadership in Sports, Marketing Management, Advertising, Public Relations and Sponsorship of Sports, and much more. It also includes preparation of projects on managing sports events, viva, and polishing public speaking skills. Candidates will have to go through summer internship during their third year.

Following is the syllabus followed by most of the universities and colleges mentioned below:

Semester I Semester II
Financial Accounting Marketing Management
Business Law Industrial Law
Sports Facility & Event Management Sports Organization & Administration
Business Communication – I Business Communication -II
Foundation Course in Physical Education 1 Foundation Course in Physical Education 2
Foundation of Human Skills Business Environment
Business Economics – I Principles of Management
Semester III Semester IV
Sports HRM Sports Marketing
Sports Law Sports Financial Management
Information Technology in Business Management – I Information Technology in Business Management – II
Environmental Management Business Economics-II
Business Statistics Business Research Methods
Accounting for Managerial Decisions Production & Total Quality Management
Marketing Application and Practices Ethics & Governance
Semester V Semester VI
Sports Management Digital Marketing in Sports
Sports Analytics Management Media marketing in Sports
Sports Sponsorship’s Public Relations in Sports
Logistics & Supply Chain Management Operation Management
Strategic Management Entrepreneurship Management
International Business Business Negotiations
Summer Internship Project Work – Sports

The Syllabus of the program is subject to vary for different colleges.

Bachelors of Sports Management (BSM) : Career Prospects

Having gained the required knowledge and experience about Sports Management, candidates are all ready to be hired as Management Trainee, Sports Instructor, Sports Nutritionist, Procurement Manager, Sales Manager, Marketing Manager, Sports Department Manager, Corporate Partnership Manager, Athletics Administrators, PR Professionals, Athletics Director, Team Managers and much more in areas of Sports Management Industry, Advertising and Sports Companies, Merchandising Companies, PR agencies and much more.

Some of the job options chosen by candidates after the completion of Bachelors of Sports Management (BSM) program:

Job Profile Job Description Average Salary (in INR) per annum
Sports Instructor Responsibility includes providing training to athletes for tournaments, matches, competitions, and events. INR 2 to 4 lakhs
Sports Department Manager Responsibility includes managing the daily activities of sportspersons and athletes. INR 4 to 6 lakhs
Athletic Administrator Managing sports events, programs, fundraising, marketing and overseeing supply chain management. INR 3 to 6 lakhs
Management Trainee Responsibility includes carrying out supervisory duties, prepare candidates to become professional managers. INR 3 to 5 lakhs
Sports Nutritionist Maintaining athletes fitness and diet regime, preparing diet plans, exercise and building their performance. INR 2 to 4 lakhs
Procurement Manager Managing and coordinating with procurement agents, purchasing agents and arrange for purchases. INR 8 to 9 lakhs


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8 Reviews found out of 177286

Admission :

I have always been a students intrested in Sports. So I chose this course for my career, I got my admission in this college through SMAT which is of 80 Marks and afterwards the exam. Which is the 1st stage for the admission. If we will clear it we have to give interview of 120 Marks after the compilation of both the score we have to score atleast 60% to get the admission.

Campus Life :

There isnt any gender discrimination here, its Coed and both male or female hustle equally for there goals. The teachers make sure that every female student work on her aims as equally as the males. And there isnt any discrimination in the college related to religion, race, ethnicity or gender.

Course Curriculum Overview :

I am studying BSM from here. Which is mainly focused about management and coaching. Both of which will help me in my future to manage my planning and organizing in sports with enthusiasm. And the specialization in coaching is helping me to learn from the very basics of the sports.

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Admission :

I have taken BSM as I have always wanted to be in a field of sports. I have this dream of being a best sports women. & I have been working to achieve this since many years. So as it's my dream and my passion to to be in this field. I have never thought of not choosing it over any other course. And my Admission procedure was like I had given an Exam of SMAT- Sports Management Admission Test Entrance exam whic is of 80 Marks. In which I have scored 50 out of 80, and we have to score just the 50% in this exam of smat then i gave my interview which is of 120 Marks. Which I have also passed as we have to score 60% collectively within both of these stages. And hence I got my Admission. Also you can Re apply for SMAT if you didn't clear it in the first go.

Campus Life :

IISM being a sports institute, is more of about the extracurricular activities. As being a sports students its necessary for us to get more exposure in this field. IISM is for both male and female who are interested in sports. And being a female I have never any kind of discrimination here. It's amazing to be here.

Remarks :

IISM- Mumbai, is a sports Institute where students intrested in sports can take admissions be it man or women. It helps the students to get into the field of sports more conveniently. Being graduated or post graduated in sports is worth from here. I am having one of the best days of my life here.

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Bachelor of Sports Management [BSM] Colleges IN INDIA

View All
Mumbai University - [MU]
Mumbai, Maharashtra
3.68 K first year fees
George Group of Colleges
Kolkata, West Bengal
76.3 K first year fees
5.25 L first year fees