MA Advertising & Public Relations Course, Admission, Top Colleges, Syllabus, Jobs and Salary

MA in Advertising and Public Relations is a postgraduate level course which is of 2 years. The course makes candidates able to communicate with media shops to push the positive aspects of the entity they represent and mitigate negative opinions regarding the organization or individuals.

See Also: MA Courses

Admission in MA Advertising & Public Relations Course is based on both merit and Entrance Examinations.

The basic eligibility to pursue this course is BA in Advertising/Public Relations with a minimum aggregate of 50%-60% from any recognized university.

The average fees varies from INR 50,000 to INR 5,00,000 per annum.

See Also: MA Colleges in India

Candidates upon completion of the masters program can get employed as Media planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc. as per the interest and area chosen by them.

MA Advertising & Public Relations: Course Highlights

Course Level Masters
Full-Form Masters of Arts (Advertising & Public Relations)
Duration 2 years
Examination type Semester System (Offline)
Eligibility Passed graduation with a minimum aggregate score of 50%-60% from any recognised university
Admission Process Entrance exam and Counseling
Course Fee INR 2 Lakhs- INR 9 Lakhs
Average Salary INR 3 Lakhs- INR 10 Lakhs
Top Recruiting Companies Research & Educational Institutes, TV & Newspaper, Radio & Magazine Advertisements, NGOs, Film Industry etc.
Job Positions Media planning Manager, Product brand manager, Public relations and executive, Marketing manager, Translator and Interpreter, Account director- advertising, etc.

MA Advertising & Public Relations: Eligibility Criteria

The eligibility criteria for MA Advertising & Public Relations aspirants is not complicated and is as follows. It must be noted that the eligibility criteria will differ from various institutes.

  • Candidates must have cleared their Graduation in Advertising & Public Relations from any recognized University or Institution.
  • The qualifying aggregate score required at Intermediate level is at least 50%-60% from any recognised college or institute.
  • Candidates having a Diploma in the related field from a recognized university are eligible to apply for Lateral Entry admissions in various institutes.
  • 5% moderation for the reserved category like SC/ST/OBC students.

MA Advertising & Public Relations: Admission Process

MA Advertising & Public Relations admissions are done through direct admission through quota.

Merit based Admission 

  • Candidates who are willing to get admission in this stream can apply to MA Advertising & Public Relations colleges by both offline and online means.
  • You can either reach the official website of the institute or can apply directly on the institution to fill the admission application form.
  • Fill the application form required and upload all the necessary documents which are asked in the form.
  • After completion of the process of application, go for counselling round and attend the personal interview round to get your desired college.

Why study MA Advertising & Public Relations?

  • MA Advertising & Public Relations Course is helpful to know the newest techniques necessary to achieve the quick dynamic world of communications and the way governments use PR in period and in war as info.
  • Students additionally learn sensible skills like writing news releases, organizing press conferences, making PR campaigns, and handling the media, responding to unhealthy news, inventive use of on-line and social media.
  • Course teaches the scholars a way to manage the dissemination of data regarding people or organizations to the general public.
  • If you're sensible at communication, have study writing and visual skills, and the artistic ability to push a product; then an Advertising and packaging course is the right option to be created.
  • This course is apt for college students who have a satisfying temperament with wonderful communication skills and mind jam-packed with creative thinking to influence others.
  • The course makes candidates able to communicate with media shops to push the positive aspects of the entity they represent and mitigate negative opinions regarding the organization or individuals.

MA Advertising & Public Relations: Course Comparison

The course comparison between M.A. In Advertising and Public Relations v/s M.A. In Marketing management is as follows:

See Also Top Marketing Management colleges in India

Category MA Advertising And Public Relations MA Marketing Management
Overview The course prepares the scholar for business development, consumer union, media coming up with, budgeting, logistics, whole management, media shopping for and commercialism, production and inventiveness. Marketing management is planning, arranging, analysis, implementation, investigation and control, of programs intended to make and maintain gainful exchange with target purchasers to achieve authoritative goals.
Eligibility 10+2, graduation with 45% 10+2, graduation with 50%
Top Colleges Tilak Maharashtra Vidyapeeth, pune School of Business, Dehradun
Average fees INR 70,000 INR 10,000 to INR 8 Lakhs
Average salary package INR 1,20,000 INR 2 to 12 Lakhs
Jobs areas Advertising coordinator, communication, media planner, campaign manager, production artist etc. Marketing specialist, brand manager, copywriting, SEO manager, social media coordinator etc.

MA Advertising & Public Relations: Top Colleges

Below given is a list of top colleges offering MA Advertising & Public Relations along with the Average fees.

College Name Average Fees (INR)
Amity University, Noida INR 1,72,000
Jain University, Bangalore INR 50,000
Mahatma Jyoti Rao Phoole university, Jaipur INR 52,000
Indian Institute of Arts and Design, New Delhi INR 4,29,520
Makhanlal Chaturvedi national university of journalism and communication, Bhopal INR 41,210

MA Advertising & Public Relations: College Comparison 

Below given is a course comparison between the top colleges offering MA Advertising & Public Relations courses in India. See More:

Category & College Name Tilak Maharashtra Vidyapeeth, Pune St. joseph’s College, Bangalore Chandigarh University, Chandigarh
Overview Tilak Maharashtra Vidyapeeth has formulated a long-term national education program and implemented it successfully. St. Joseph's College, Bangalore is an autonomous higher education institution established 1882 with the new aim of providing education to the minority’s Catholic community of the area. Chandigarh University is accredited with A+ grade by NAAC. Admission to these courses is UG, PG AND PhD courses.
Eligibility Graduation, 10+2 Graduation, 10+2 Graduation, 10+2
Naac Grade A A++ A+
Average Fees INR 70,500 INR 99,750 INR 4,00,000
Average Package INR 1,20,000 INR 50,000 INR 14,00,000

MA Advertising & Public Relations: Tips to get Best College 

  • To get admission into a good college one needs to ensure that they have scored more than 90% at the Intermediate level.
  • Apart from this, most of the institutes provide admission to this course on the basis of entrance examinations, hence preparing well for the entrance exam is a must to do a job for an aspirant to get admission in the best college.

Note: Before shortlisting and selecting colleges finally, they must ensure to check the placement rate of the college, method of course delivery, admission system, and the financial aid offered there.

MA Advertising & Public Relations: Syllabus

The table shows some of the topics taught in the course throughout the 4 years of education.

Semester I Semester II
Science of human communication Principles and practices of public relations
Mass communication process Principles and practices of management
Origin and growth of indian media Advertising management
Media language structure, style and translation Communication for development
Basic computer application Multimedia and desktop publishing
Semester III Semester IV
Advanced advertising and brand management Mass media, ethics and laws
Tools and techniques of PR Media planning
Consumer behaviour Specialized copywriting
Introduction to marketing management Corporate and business communication
Communication research Web advertising and e-PR

MA Advertising & Public Relations: Recommended Books

Below given is a list of important books that are a vital part of the MA Advertising & Public Relations curriculum.

Name of the book Author
Advertising and public relations: key elements of the marketing communications mix Pickton, David
A textbook of advertising and public relations Sanjeevan Rao Arigela
Advertising and public relations research Jugenheimer
Career opportunities in advertising and public relations Shelly Field

MA Advertising & Public Relations: Job Prospects

After completing the course, several employment areas are available that provide jobs to a MA student depending on their academic performance and skills learned. You can choose as Career after the MA in Advertising & Public Relations in following fields-

  • Copywriting
  • Marketing Communication
  • Creative Direction
  • Digital Direction
  • Digital Media Expert
  • Corporate Communication
  • Public Relations
  • Government Pro
  • Advertising
  • Media Planning
  • Brand Management
  • Event Management
Job Position Average Salary
Media planning Manager INR 3,70,000
Product brand manager INR 5,50,000
Public relations and executive INR 2,90,000
Marketing manager INR 4,50,000
Translator and Interpreter INR 4,00,000
Account director- advertising INR 11,00,000

What are the Future Scopes of MA Advertising & Public Relations? 

Apart from seeking jobs, yet another option available to students is to pursue higher education. Students can go for below mentioned higher education options:

  • PhD: If a student wants to continue in the same field of education, the first program of choice is a PhD Advertising & Public Relations. It is a three to five year duration course and the eligibility criteria include having a MA Degree in related disciplines.

See Also : Top PhD Colleges in India

MA Advertising & Public Relations: FAQs

Ques- Is MA In Advertising & Public Relations a good course?

Ans- Yes, If you're sensible at communication, have study writing and visual skills, and the artistic ability to push a product; then an Advertising and packaging course is the right option to be created.

Ques-What are the main points that MA in advertising & public relations focus?

Ans- MA in advertising & public relations mainly focus on advertising the product/ Organisation and their relationship between the public.

Ques- Apart from MA (advertising & public relations) What are the fields available?

Ans- There are some major fields in MA

Ques- Is course MA in advertising & public relations worth it?

Ans- After MA in Advertising & Public Relations the scope of MA is extremely high. Jobs are available for those students who are willing to do jobs in the fields of account manager, public relation officer, marketing executive, business development manager, copywriter, fundraiser, etc.

Ques- which course is better after MA?

Ans- MPhil., Ph.D, MBA, PGDM, PG Diploma etc. are better courses which you can do after MA in Advertising & Public Relations.

Ques- Write 3 top colleges of MA in Advertising & Public Relations?

  1. Makhanlal Chaturvedi National University of journalism, Bhopal.
  2. School of Broadcasting and Communication - SBC, Mumbai.

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Master of Arts [MA] (Advertising & Public Relations) Colleges IN INDIA

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St Joseph's University
Bangalore, Karnataka
90 K first year fees
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32 K first year fees
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18.2 K first year fees
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Sharda University - [SU]
Greater Noida, Uttar Pradesh
87.55 K first year fees
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Amity University
Mumbai, Maharashtra
1.9 L first year fees
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50 K first year fees
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20 K first year fees
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