Master of Arts [MA] (Advertising & Public Relations)

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Sakshi Gupta

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A Postgraduate degree holder in advertising and public relations, can see their future as a marketing manager, product brand manager, public relations executive, public relations and media relations manager, account director in advertising.

There is another option of setting up their own communication consultancy unit.

The course offers up opportunity to work in some interesting job profiles. Some of the job profiles are described below:

Designation

Description

Marketing Manager

The job includes to plan the best way of promoting the employer’s products, services or brand.

Public relations executive

The job is to plan and direct the creation of material that will maintain or enhance the public image of their employer or client.

Product brand manager

The product brand manager manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the market place and develops strategies for assigned brand based on research and analysis.

Events promotions executive

The executive is responsible for supervising promotions programs. Combines advertising with promotional deals to entice consumers and clients to buy products.

Public relations and media relations manager

The responsibility includes for overseeing communications to the media, including preparing articles, press releases and other content initiatives. The work also includes of making plans including strategy, goals, budget.

Account director- advertising 

Working in the advertising, digital or marketing sectors, an Account director ensures the smooth production of campaigns- from briefing designers and copywriters, to managing budgets.

Media Planning Manager

The job of media planning manager is to determine the best combination of media to achieve the marketing campaign objectives.

M.A. Advertising and Public Relations: Salary Trends

After M.A. in advertising and public relations, student turns out to be an expert with the skills of influencing the general public to buy products or services in the most creative manner. Thus, creating demand in the industry. The most career options are in the field of advertising managing, public relations managing, market managing, media planning.

Over 2,50,000 people are presently working in this industry. The job projections suggest a growth of over 30% for marketing analysts, advertising managers and public relations managers. The most creative, well organized candidates with top-notch analytic and communication skills will land the best jobs.

The current salary trend for various job profiles in the advertising and public relations industry and its aligned fields are given in the graph below:

salary graph for M.A. Advertising and Public Relations

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Master of Arts [MA] (Advertising & Public Relations) Colleges IN INDIA

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Amity University
Noida, Uttar Pradesh
NCTE
1.2 L first year fees
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5 L Total fees
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80 K first year fees
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18.2 K first year fees
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Amity University
Mumbai, Maharashtra
UGC
1.87 L first year fees
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Sharda University - [SU]
Greater Noida, Uttar Pradesh
NCTE
75 K first year fees
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1.35 L first year fees
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