Master of Arts [MA] (Advertising & Public Relations)

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Sakshi Gupta

Content Curator

Course Structure

M.A. in Advertising and Public Relations is a two year course, which equips the students with marketing communication skills. The course enlighten the students about the strategies on how to make a product or a brand successful through communication and creativity in this competitive world.

The course delivery methods in the program include classroom lectures, discussions, presentations and industry visits. Internship plays a vital role to nurture the students’ talent.

Scheme of Assessment

In M.A. in Advertising and Public Relations , students are assessed by a combination of assignments, reports and examinations. Some universities such as Rai University requires students to submit a dissertation.

In addition, students are also assessed on certain parameters such as attendance, presentation, class participation and internship.

Syllabus

An overview for the syllabus is given below:

Semester 1

Name of the paper

Topics

Description

Science of Human Communication

Critical thinking skills

Cultural sensitivity

Facilitate future marketability

The paper focuses to understand on how humans communicate.

Mass Communication Process

News

Public relations

Advertisement

Television

Radio

Newspapers

Cinema

Internet

Magazines

The paper aims at the study of how people and entities relay information through mass media to large segments of the population at the same time.

Origin and Growth of Indian Media

History of media in India

Emergence of Media

History of press in India

The paper teaches about the origin and growth of media in Indian industry.

Media Language Structure, Style and Translation

Objectivity

Media language research

Production of news language

Roles in producing news language

The paper focuses on the importance of the processes which produce media language, as stories are moulded by various hands.

Basic Computer Application

Basic knowledge of computer

The paper teaches the students about the basic knowledge of the computer.

Semester 2

Name of the paper

Topics

Description

Principles and Practices of Public Relations

Deceit

Contact information

Target information

Photographs

Media relations

Tools

Timing

Availability

Stay active

Fact checking

The paper aims at the importance of interaction and communication skills.

Principles and Practices of Management

Observation

Analysis of events

The papers aims at the understanding of the guidelines for the decisions and actions of managers.

Advertising Management

Marketing research

Media campaigns

The paper teaches the brand building skills for the products.

Communication for Development

Communication tools

The paper involves understanding people their beliefs and values, the social and cultural norms.

Multimedia and Desktop Publishing

Microsoft publisher

Adobe pagemaker

Microsoft publisher

The paper introduces students to desktop publishing principles and practices.

Semester 3

Name of the paper

Topics

Description

Advanced Advertising and Brand Management

Marketing foundation

Presentation

Customer satisfaction

The paper involves the advertising skills and brand management.

Tool and Technique of P.R

Fact finding

Planning

Communication

Research evaluation

The paper aims at the understanding of methods of  public relations

Consumer Behaviour

Phsychology of marketing

Consumer needs

The paper teaches about the interests of the consumer.

Introduction to Marketing Management

Analyzing market opportunities

Research and selecting targets

Planning marketing programmes

Organizing, implementing and controlling the marketing efforts

The paper introduces to the marketing strategies. The paper is concerned with direction of purposeful activities towards the attainment of marketing goals.

Communication Research

Communication theory

Communication and culture

The paper explores the processes, antecedents, and consequences of communication in a broad range of societal systems.

Semester 4

This semester’s course work includes Dissertation and Internship too.

Name of the paper

Topics

Description

Mass Media, Ethics and Laws

Media laws

Ethical issues

The paper covers the fundamental principles of mass media, ethics and law.

Media Planning

Objectives

Components

Media strategy

Media budgeting

Media selling

The paper teaches the process of establishing the exact media vehicles to be usedfor advertising.

Specialized Copywriting

-

The paper aims at understanding of the business needs and copywriting according to it.

Corporate and Business Communication

Management communication

Marketing communication

Organizational communication

The paper focuses on managing all internal and external communications.

Web Advertising and e-PR

-

The paper teaches the fundamentals of online advertising which uses the internet to deliver promotional marketing messages to consumers. E-PR is the way for practitioners to build relationships with publics.

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Master of Arts [MA] (Advertising & Public Relations) Colleges IN INDIA

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Amity University
Noida, Uttar Pradesh
NCTE
1.2 L first year fees
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5 L Total fees
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80 K first year fees
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18.2 K first year fees
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Amity University
Mumbai, Maharashtra
UGC
1.87 L first year fees
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Sharda University - [SU]
Greater Noida, Uttar Pradesh
NCTE
75 K first year fees
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1.35 L first year fees
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