What is MBA Digital Marketing Syllabus?
MBA Digital Marketing is one of the booming management courses, that is provided by top B Schools in India. The course duration is 2 years and the curriculum consists of both focus subjects and electives. The MBA Digital Marketing syllabus is divided into 4 semesters evenly.
The basic eligibility criteria to pursue this course is a minimum 50% score in graduation from a recognized university. You also have to appear for college and national level entrance exams like MAT, CAT, XAT, SNAP, etc for securing admission to the MBA Digital Marketing course.
Apart from classroom discipline, the course also includes project work, seminar, research work, industry training, etc.
What are the subjects in MBA Digital Marketing Syllabus?
It covers subjects like social media marketing, digital advertising, business planning, web analytics, e-commerce, and alike. Below you can find the detailed MBA Digital Marketing syllabus semester-wise for the respective 2 years:
|Managerial Economics||Entreprises Analysis|
|Accounting for Business Decisions||Management Fundamentals|
|Organizational Behaviour||Legal aspects of Bussiness|
|Basics of Marketing||Business Government and Society|
|Business Research Methods||Business Communications Lab|
|Foreign Language-I||Advanced MS Excel Lab|
|Selling and Negotiation Skills Labs||-|
|Marketing Management||Financial Management|
|Human Resource Management||Decision Science|
|Operations Management||Geopolitics and The World Economic System|
|Life Skills Lab||Foreign Language-II|
|Computer Tools Lab||Business Systems and Procedures|
|Strategic Management||Enterprise Performance Management|
|Start-up and New venture Management||Summer Internship Project|
|Introduction to Digital Marketing and E-Commerce||Search Engine Marketing|
|Email Marketing||Social Media Marketing-I|
|Digital Branding||Content Marketing|
|Managing for Sustainability||Dissertation|
|Sales and Distribution Management||Social Media Marketing-II|
|Mobile Marketing||Web Analytics|
|Affiliate Marketing||Online Reputation Management|
|Brand Planning||Consumer Insights|
*MBA Digital Marketing syllabus comprises of labs, project works, and internship projects.
What are the books for MBA Digital Marketing?
MBA Digital Marketing is a course that enables you to gain advertising and marketing on digital mediums related information. Through books, you can learn basic marketing and digital platform methods. Listed below are few of the popular books that an MBA Digital Marketing graduate should give a read once:
|Book Name||Author’s Name|
|Getting Digital Marketing Right||David Bradley|
|Web Analytics||Avinash Kaushik|
|Social Media Marketing and Branding||Ankit Srivastava|
|Fundamentals of Digital Marketing||Puneet Singh Bhatia|
|Digital Marketing MBA||David J Bradley|
|Don’t Make Me Think Revisited||Steve Krug|
|Introduction to Programmatic Advertising||Dominik Kosorin|
|The Webinar Way||Sherrie Rose|
With an average MBA Digital Marketing salary ranging from INR 4 to 5 LPA, aspirants can earn a good job in both the private and public sectors. Some of the top recruiters of the field are Foxy Moron, Social Panga, Langoor, Sapient Razorfish, Pinstorm, etc.
Several MBA Digital Marketing job prospects are available after completing this course. A few of the reputed job profiles for MBA Digital Marketing graduates are Brand Manager, Product Head, Research Analyst, Sales, and Marketing Manager, Advertising Manager, and other positions.
MBA Digital Marketing Syllabus: FAQs
Ques: What are the topics included in MBA Digital Marketing course study?
Ans: Digital Marketing course curriculum comprises the study of topics like online channels, electronic devices, email, social media, pay-per-click, and many other similar topics.
Ques: Which degree is best for digital marketing master’s course?
Ans: MBA digital marketing course is the best master’s degree one can aspire for after completing bachelor’s in digital marketing or marketing discipline.
Ques: Is the MBA Digital Marketing course difficult?
Ans: This course is more of a mediocre range, as the course study is based on technical obstacles and topics like SEO optimization, site trafficking, and others, therefore, an aspirant should pursue this course, if they have interest in the digital world.
Ques: How can one pursue MBA Digital Marketing course?
Ans: A candidate needs to have completed his/her bachelor’s course in any discipline from a recognized score, and must have appeared for university or national level MBA entrance examinations.