MBA Digital Marketing Syllabus, Subjects, Books 2020-21

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Sakshi Gupta

Content Curator | Updated on - Sep 28, 2021

What is MBA Digital Marketing Syllabus?

What is MBA Digital Marketing Syllabus?

MBA Digital Marketing is one of the booming management courses, that is provided by top B Schools in India. The course duration is 2 years and the curriculum consists of both focus subjects and electives. The MBA Digital Marketing syllabus is divided into 4 semesters evenly. 

The basic eligibility criteria to pursue this course is a minimum 50% score in graduation from a recognized university. You also have to appear for college and national level entrance exams like MAT, CAT, XAT, SNAP, etc for securing admission to the MBA Digital Marketing course.

Apart from classroom discipline, the course also includes project work, seminar, research work, industry training, etc. 

What are the subjects in MBA Digital Marketing Syllabus?

What are the subjects in MBA Digital Marketing Syllabus?

It covers subjects like social media marketing, digital advertising, business planning, web analytics, e-commerce, and alike. Below you can find the detailed MBA Digital Marketing syllabus semester-wise for the respective 2 years:

Semester I

Managerial Economics Entreprises Analysis
Accounting for Business Decisions Management Fundamentals
Organizational Behaviour Legal aspects of Bussiness
Basics of Marketing Business Government and Society
Business Research Methods Business Communications Lab
Foreign Language-I Advanced MS Excel Lab
Selling and Negotiation Skills Labs -

Semester II

Marketing Management Financial Management
Human Resource Management Decision Science
Operations Management Geopolitics and The World Economic System
Life Skills Lab  Foreign Language-II
Computer Tools Lab Business Systems and Procedures
Industry Analysis -

Semester III

Strategic Management Enterprise Performance Management
Start-up and New venture Management Summer Internship Project
Introduction to Digital Marketing and E-Commerce Search Engine Marketing
Email Marketing Social Media Marketing-I
Digital Branding Content Marketing

Semester IV

Managing for Sustainability Dissertation
Sales and Distribution Management Social Media Marketing-II
Mobile Marketing Web Analytics
Affiliate Marketing Online Reputation Management
Brand Planning Consumer Insights

*MBA Digital Marketing syllabus comprises of labs, project works, and internship projects.

What are the books for MBA Digital Marketing?

What are the books for MBA Digital Marketing?

MBA Digital Marketing is a course that enables you to gain advertising and marketing on digital mediums related information. Through books, you can learn basic marketing and digital platform methods. Listed below are few of the popular books that an MBA Digital Marketing graduate should give a read once:

Book Name Author’s Name
Getting Digital Marketing Right David Bradley
Web Analytics Avinash Kaushik
Social Media Marketing and Branding Ankit Srivastava
Fundamentals of Digital Marketing Puneet Singh Bhatia
Digital Marketing MBA David J Bradley
Don’t Make Me Think Revisited Steve Krug
Introduction to Programmatic Advertising Dominik Kosorin
The Webinar Way Sherrie Rose

With an average MBA Digital Marketing salary ranging from INR 4 to 5 LPA, aspirants can earn a good job in both the private and public sectors. Some of the top recruiters of the field are Foxy Moron, Social Panga, Langoor, Sapient Razorfish, Pinstorm, etc.

Several MBA Digital Marketing job prospects are available after completing this course. A few of the reputed job profiles for MBA Digital Marketing graduates are Brand Manager, Product Head, Research Analyst, Sales, and Marketing Manager, Advertising Manager, and other positions.

MBA Digital Marketing Syllabus: FAQs

MBA Digital Marketing Syllabus: FAQs

Ques: What are the topics included in MBA Digital Marketing course study?

Ans: Digital Marketing course curriculum comprises the study of topics like online channels, electronic devices, email, social media, pay-per-click, and many other similar topics.

Ques: Which degree is best for digital marketing master’s course?

Ans: MBA digital marketing course is the best master’s degree one can aspire for after completing bachelor’s in digital marketing or marketing discipline.

Ques: Is the MBA Digital Marketing course difficult?

Ans: This course is more of a mediocre range, as the course study is based on technical obstacles and topics like SEO optimization, site trafficking, and others, therefore, an aspirant should pursue this course, if they have interest in the digital world.

Ques: How can one pursue MBA Digital Marketing course?

Ans: A candidate needs to have completed his/her bachelor’s course in any discipline from a recognized score, and must have appeared for university or national level MBA entrance examinations. 

Master of Business Administration [MBA] (Digital Marketing) : 18 answered questions


Ques. What is the best option for pursuing a PGDM in marketing and finance among BIMTECH Noida, IILM Gurgaon, Jaipuria Noida, IBS Hyderabad, and IBS Gurgaon?

● Top Answer By Aaditya Hari Nair on 28 Sept 21

Ans. A postgraduate degree plays a vital role in forming the base for a stable career. If you want to make a mark in your life then you should be very serious about opting for the right college and the right education for yourself.  Few points I would like to discuss with you on choosing marketing and finance from BIMTECH: BIMTECH has been ranked in the top 50 for both the institutes Noida and Gurgaon campus. And the placements statistics are appealing too. BIMTECH Noida is considered best for marketing. The placements vary on the factors like profile, skill overall experience, and other major and minor factors. The specializations offered here are diverse including finance, marketing, IT, Retail, BFIS, etc. Feedbacks are given to students and is personalized with their assignments and cases. Also, there are doubts clearing sessions for better improvement and better results. Many recruiters such as Amazon, Accenture, Infosys, Maruti Suzuki, KPMG, and many more come on campus. The placements start from 6 LPA and many students end up with 18 LPA. Moreover, BIMTECH is one the prominent college which gives an online platform to learn and allows you to join a professional course in distant universities and colleges along with providing complete support and assistance.Read more
1 Answer

Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Jyotshna Ranjan on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
1 Answer

Ques. How is Amity Business School Noida for marketing?

● Top Answer By Keshav Jindal on 28 Jul 21

Ans. Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages. Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute. Amity Business School provides an overall good exposure in all industrial sectors. The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion. Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.Read more
1 Answer

Ques. What will be the better choice for marketing, BIMM or PIBM? Why?

● Top Answer By Admin on 26 Jul 21

Ans. For an MBA in marketing, PIBM is definitely a better option than BIMM. The points below state some of the key highlights of PIBM, along with some advantages and disadvantages of both the institutes, which will support the choice. PGDM from PIBM is a much better choice than that of BIMM, having a guarantee of a secured future after passing out of the institute. PIBM provides the best available training in separate sessions, which is one of the most vital aspects required to get a good placement in MNCs. In such training sessions, every individual is mentored with utmost care and personal assistance methods. Guest lecture sessions are organized by the institute in which mentors from the corporate world visit and guide the students. Throughout the sessions, you will be made to go through several Industrial visits, winter and summer internships, live projects, and assignments. This will offer proper practical knowledge, be interactive, and have good exposure to the corporate world. Various students have been offered PPOs by top companies. In the in-campus placement, every student in PIBM is easily placed, being well trained through the mock GD and PI classes. PIBM does not maximize seats in its batches. The total number of seats available in the institute is limited, which decreases the competition in placement. Due to this low competition in placement, students need not work hard for their preparation. Talking about BIMM, there are some disadvantages that make it the less preferred option among the two. The main problem faced is the batch size, which is huge. There is a lot of competition in the placement of BIMM just because of this reason. The faculties in BIMM do not pay as much personal attention as required for individual students. This is also an effect of the huge batch size. Therefore, considering all the points stated above, it is clear that PIBM is definitely a better choice, having a much better training facility and placement than BIMM.Read more
1 Answer

Ques. Which one is better for an MBA in marketing, PIBM Pune or IILM Noida/Gurgaon?

● Top Answer By Janvi Bhambri on 15 Jul 21

Ans. PIBM and IILM are both good institutes when it comes to MBA or management studies. IILM is comparatively old and also has a legacy of more than 25 years which gives it an edge over PIBM Pune. Moreover IILM has 3 campuses in the Delhi and Noida region and also in cities like Jaipur, Lucknow etc. IILM is the better of the two due to the reasons below. Curriculum: Its curriculum has been widely accepted and has been globally recognized adding to its list of achievements. Location: Its location brings it closer to the industries with tons of job opportunities. Also, it is located near the capital of the country. Alumni Network: Strong alumni network of more than 15000+ students who are present globally in almost every MNC. Placements: More than 300 companies visit the campus drive every year for placements. According to the recent placement highlights the highest CTC offered at the institute is 5 LPA. Higher Studies Abroad: It has tie-ups with some of the leading institutes of the USA and UK. Students can go to summer studies camp or for a special course. Industrial Partners: Industrial exposure is given to the students by leading industrialists and seminars and webinars are conducted on a regular basis. Based on all the above factors, I will suggest you choose IILM Noida for an MBA in Marketing.Read more
1 Answer


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Master of Business Administration [MBA] (Digital Marketing) Colleges IN INDIA

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K L University - [KLU]
Guntur, Andhra Pradesh
2.66 L first year fees
NIMS University
Jaipur, Rajasthan
60 K first year fees
Shoolini University
Solan, Himachal Pradesh
2.32 L first year fees
2.66 L first year fees
Mangalayatan University - [MU]
Aligarh, Uttar Pradesh
1.2 L first year fees
3.6 L first year fees
3.18 L first year fees