MBA in Executive Rural Management Colleges, Fees and Scope

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Pranjal Singhal

Content Curator

Stream: Management

Duration: 2 Years

Course: Executive Rural Management

Course Type: Post Graduation

MBA in Executive Rural Management (MBA-RM) is a 2- year post-graduate course in management designed to train students with expertise to work in rural communities and markets, businesses and developmental programs of government and civil society organizations.

The program involves lessons in running business and developmental organizations directed at the betterment of rural communities. One of the program’s objectives is to prepare competent leaders who can analyze, reflect, plan and execute sustainable development strategies in rural areas, learn to understand and work with rural communities to identify opportunities and develop financially, socially and ecologically sustainable initiatives that serve all associated stakeholders.

The course aims at preparing students to assume challenge-filled responsibilities in rural cooperatives, NGOs, funding agencies and developmental organizations at the local, national and international levels.

Successful postgraduates of the course are lucratively placed in various sectors such as Rural Banking, Agri-Business Management, NGOs, MNCs, telecom, banking, insurance, automobile, power and retail sectors which are increasingly focusing attention on the growing rural markets. The course not only includes research and development but also has a wide array of applications in the business and entrepreneurial fields.

MBA in Executive Rural Management: Course Objectives

Listed below are the various objectives that the course aims to realize.

  • To develop a strong conceptual and analytical framework on rural development issues
  • To develop in students the ability to analyze and solve complex problems in rural markets
  • To train students to support livelihood development and social change in rural areas
  • To create professional managers with appropriate skills and values required for management processes in rural areas
  • To enable students to evolve alternative perspectives and paradigms for developmental issues
  • To encourage students to plan, nurture and incubate social enterprises
  • To develop in students the skills to diagnose and solve management problems in rural areas

Top Colleges for Master of Business Administration [MBA] (Executive) [Rural Management]

MBA in Executive Rural Management: Course Highlights

Listed below are some of the major highlights of the course.

Name of the course MBA in Executive Rural Management
Course Level Postgraduate
Duration 2 years, full time
Stream Management
Examination Type Semester System
Eligibility Graduation in any discipline with at least 50% marks
Admission Process Based on Entrance Tests (CAT, CMAT, NMAT, GMAT, X-MAT) followed by GD and PI
Average Course Fee INR 5 to 15 Lakhs
Average Starting Salary INR 3 to 15 Lakhs
Top Recruiting Companies WHO, UNICEF, Reliance Foundation, Safer Water Network USA, Save the Children, United Nations Population Fund (UNFPA), Global Alliance for Improved Nutrition (GAIN), NABARD, Greenpeace India, CRY, Mother Dairy, AMUL, United Nations

MBA in Executive Rural Management: Who Should Opt?

The course is ideally suited for interested candidates who are empathetic, have leadership qualities and innovative mindsets for identifying rural issues and finding ingenious solutions to such problems faced by the rural sector. The program seeks to educate students to not only protect the rights of people in rural areas, but also empower them by giving them access to advancements in technology, markets and other comforts/privileges enjoyed by the urban population.

Top Institutes for MBA in Executive Rural Management

Amity Global Business School (AGBS) offers a dual degree course, i.e. Post Graduate Diploma in Rural Management + Master of Business Administration in Rural Management (PGDRM+MBA) for those who have completed their graduation with a minimum aggregate score of 50%. Upon successful completion of the respective programs, the student receives a Post Graduate Diploma in Rural Management certificate from AGBS and the fleximode MBA Rural Management Degree from Amity University. Admission is based on percentage obtained in the qualifying exam, English essay test and interview. The tuition fee charged for the course in India is approximately INR 64,000 for the 1st year and INR 66,000 for the 2nd year.

The average tuition fee charged for this course ranges between INR 5 to 15 lakhs, which can vary depending on the college offering the course.

Listed below are some of the country’s leading institutes which offer MBA in Executive Rural Management:

1. Xavier Institute of Management (XIMB) Bhubaneswar, Odisha 550,000 The minimum requirement is a 3-year Bachelor's degree (or equivalent) in any discipline with at least 55% marks in aggregate from a recognized university. Candidates who expect to complete the final part of their degree examinations by June can also apply. Offers of admission to such candidates, if made, would be provisional and would be automatically cancelled in the event of their failing to complete all the requirements for obtaining the degree before mid- June. Applicants are required to take any one of these Admission Tests:
  • XAT (conducted by XLRI)
  • CAT (conducted by IIMs)
  • NMAT (conducted by GMAC)
  • GMAT
  • X-GMT to be conducted by Xavier University Bhubaneswar
Candidates who have secured the 1st, 2nd or 3rd position (i.e. any of the top 3 ranks at the college) in their undergraduate program can apply directly, without a CAT/XAT/GMAT/X-GMT/NMAT score. The final selection will be made on the basis of the candidate's performance in the XAT/CAT/GMAT/X-GMT/NMAT, in the Writing Ability Test, and Personal Interview (which factors in the past academic record and relevant work experience).
2. Amity University (Amity School of Rural Management) Noida, Uttar Pradesh 170,000 Candidate should have a Bachelor's Degree in any discipline obtained through the 10+2+3 system or an equivalent qualification from a recognized university and should have obtained a minimum aggregate score of 55%. Applicants are screened on the basis of marks obtained in the bachelors’ examination and in the test/personal interview which may be conducted by Amity University. Several merit-based scholarships are available for deserving students.
3. KIIT University (KIIT School of Rural Management) Bhubaneswar, Odisha 323,500 Graduate in any discipline recognized by the AIU with a minimum of 5 years (10+2+3) of education and having minimum 50% aggregate marks (or equivalent CGPA) Candidates are shortlisted on the basis of KIITEE Management, KIITEE, CAT, XAT, CMAT and MAT exam scores and other exam scores for appearing in Group Discussion (GD) and / or Personal Interview (PI). The final selection is based on CAT, KIITEE Management, KIITEE, XAT and CMAT exam scores, and performance in GD & PI.
4. Vaishali Institute of Business and Rural Management Muzaffarpur, Bihar 150,000 Graduate in any discipline with minimum 45% marks from a recognized university. Candidates in the final year of graduation may also apply. Applicants must produce a valid MAT, CAT, XAT, CMAT score at the time of seeking admission. The final admission is preceded by group discussion and personal interview.
5. Indian Institute of Health Management Research (IIHMR) (School of Rural Management) Jaipur, Rajasthan 322,500 Any Recognized Bachelor’s Degree of minimum 3- year duration with at least 50% marks in aggregate. Candidates appearing in the final year examination of the Bachelor’s Degree or waiting for the results of their final year degree examinations may also apply. Eligible candidates are invited for group discussion and personal interview. The final selection of the candidate is based on performance in the qualifying examination with proportional score in MAT/CMAT/CAT/ATMA/XAT/GMAT/Rural MAT or any other national level management aptitude test, group discussion and interview.
6. Babasaheb Bhimrao Ambedkar University Lucknow, Uttar Pradesh 10,000 Graduation in any discipline with minimum 50% marks in aggregate. (45% for SC/ST/PH) Candidates are selected for MBA courses on the basis of merit obtained in the Entrance Test held by the university.
7. Institute of Rural Management Anand (IRMA) Anand, Gujarat 5,00,000 Graduation in any discipline, with a minimum of 5 years (10+2+3) of education, with at least 50 % (45 % for SC/ST/PwD) aggregate marks. Admission is based on CAT or CMAT score followed by Group Discussion and Personal Interview.
8. Gandhigram Rural Institute Chinnalapatti, Tamil Nadu 19,980 Graduation in any discipline with a minimum aggregate score of 50%. Admission to all the MBA degree programs is based on the candidate’s performance in the entrance test conducted by the institute.

MBA in Executive Rural Management: Distance Learning Options

Institute of Management and Technical Studies (IMTS), Noida, Uttar Pradesh, offers distance learning MBA course in Rural Development and Management. In order to be eligible for the MBA program, candidates should have a Bachelor’s degree in any discipline. The duration of the course varies from 1 to 2 years, depending on the institute offering it. The average fee charged for the MBA via the distance learning mode is INR 2,00,000 annually.

MBA in Executive Rural Management: Course Duration

MBA in Executive Rural Management is spread over 2 academic years with 2 semesters in each year. The duration of each semester is usually 6 months. Each semester includes the core subjects besides many value-added topics and training.

Eligibility Criteria for MBA in Executive Rural Management

For availing admission to MBA in Executive Rural Management, the candidate should have attained a Bachelor’s degree in any discipline or any other equivalent examination with minimum 50% marks in aggregate. SC/ST and other reserved categories have an advantage of 5% relaxation in the minimum eligible score. Candidates with work experience of minimum 1 year are given preference during the selection process. Eligible candidates in their last year of graduation can also apply for MBA in Executive Rural Management.

MBA in Executive Rural Management: Admission Process

The admission process for MBA in Executive Rural Management is based on the candidate’s performance in the entrance examinations – either national level or university level such as CAT, XAT, GMAT, CMAT or KIITEE. Candidates who have successfully cleared the entrance exams and have a valid score are invited for Group Discussion (GD) and Personal Interview (PI) rounds. The final selection of eligible students is based on entrance exam scores, performance in GD and/ or PI and marks secured in graduation.

Some institutes also offer direct admission via management quota considering the score obtained in the qualifying exam.

Listed below are some of the entrance examinations conducted for MBA in Executive Rural Management:

  • Common Admission Test (CAT) – CAT is a national-level online management entrance examination conducted by the Indian Institutes of Management (IIMs). CAT scores are used for admission to various management courses across the country. Candidates must possess a Bachelor’s degree with at least 50% marks or equivalent CGPA (45% for SC, ST and PWD/DA category). Application process commence in August and closes in September. Exam is held in December every year. The 3- hour test comprises 3 sections: data interpretation & logical reasoning, quantitative ability and verbal ability & reading comprehension.
  • Common Management Admission Test (CMAT) – CMAT is a national-level computer-based management entrance examination conducted by the All India Council of Technical Education (AICTE). The CMAT is a 3- hour online test conducted in a single session to evaluate the candidate’s ability across various segments like quantitative technique, logical reasoning, language comprehension and general awareness. The aspirant needs to be a graduate in any discipline. Online application forms are made available in October and the last date of submission is in the last week of December. Exam is held in January and score card is released in February.
  • Xavier Aptitude Test (XAT) – XAT is a national level management aptitude test. The pen and paper- based test is conducted every year in the month of January by Xavier School of Management, Xavier Labor Relations Institute (XLRI) - Jamshedpur. XAT scores are considered by more than 100 institutes for admission to MBA, PGDM and other management courses. The question paper comprises sections such as English Language & Logical Reasoning, Decision Making, Quantitative Ability, and GK & Essay. The eligibility criteria for XAT is a Bachelor’s degree of minimum 3- year duration or equivalent in any discipline. Registration process for XAT closes in November and candidates can apply until December 1st week with late fee submission.
  • Graduate Management Admission Test (GMAT) – GMAT is graduate management test which is conducted to assess a candidate’s analytical, writing, quantitative, verbal and reading skills in standard written English. The GMAT is a computer- adaptive test and not a computer based test, which means that the candidate gets one question at a time and depending on the accuracy of the previous answer, the difficulty level of the next question is ascertained.

MBA in Executive Rural Management: Career Prospects and Job Opportunities

Most students with MBA in rural management are placed in local, national and international organizations which are involved in agriculture business, NGOs, development organizations, funding agencies and banking sectors like NABARD and Grameen Bank. Many of them are also recruited by top corporate companies in the field of agribusiness, insurance, development and micro-finance.

There is an increasing demand and scope for trained rural management professionals in areas such as health, education, housing, water and sanitation, livelihoods and skill development. Rural Management professionals get opportunities to carve satisfying careers contributing to infrastructure development, better integration of rural areas and communities with markets, promoting equitable use of natural resources and enhancing sustainable agriculture and livestock production. They are hired in capacities such as Corporate Executive, NGO Representative or an Entrepreneur.

The following areas offer employment to postgrads of MBA in RM:

  • Agribusiness and Rural Marketing,
  • Rural and Inclusive Finance
  • Livelihoods and Development Management

Adlvanced courses that can be pursued after MBA in Executive Rural Management are M.Phil. and Ph.D. in Executive Rural Management.

Listed below are some of the job titles and corresponding profiles along with the remunerations offered after MBA in Executive Rural Management:

MBA in Executive Rural Management

Job Title Job Profile Average Salary in INR
Rural Manager Responsible for overseeing operations and supervising Rural Development Coordinators (RDCs), developing and monitoring staff and site work plans; coordinating and managing programs, events and activities as required; monitoring and providing advice on rural budgets, directing and managing rural communications and branding in collaboration with the Communications Officer. 644,431– 1,658,850
Corporate Executive Responsible for creating plans instead of overseeing their completion, creating long-term and big- picture strategies for the company, a division or a department, with considerable autonomy as to how the projects will be developed and executed. 551,691 – 1,053,698
Rural Development Officer Responsible for facilitating, mobilizing and providing technical aid to initiatives of rural communities and coordinating between the tasks of the organization, central to community initiatives.  3,50,000 - 9,50,000 per year
NGO Manager/ Representative Responsible for interacting with government officials and other policy bodies that can influence the whole organization, planning strategies and implementing the organization’s services and projects, serving as representatives in the organization while attending charitable programs and other community services.  399,464 – 1,163,496 per year

MBA in Executive Rural Management: Syllabus and Course Structure

The core courses are aimed at providing essential understanding and skills in all the functional areas of management and development including:

  • Accounting
  • Economics
  • Finance
  • Organizational Behavior
  • Human Resources Operations
  • Marketing
  • Strategy
  • Community Mobilization and Institution-building
  • Microplanning
  • Societal Analysis and Participatory Rural Appraisal
  • Development Program Management
  • Development Finance and Rural Project Financing
  • Microfinance
  • Gender
  • Governance
  • Social Entrepreneurship
  • Managerial Analysis and Communication
  • Economics
  • Research Methods

Elective courses offered in the last semester provide advanced exposure in all the above- listed areas and more, such as:

  • Agriculture Input and Output Marketing
  • Consumer Behavior and Transformational Leadership
  • Corporate Social Responsibility
  • Ecosystem Management
  • Disaster Management
  • Relief and Rehabilitation
  • Development Training

Usually, the program includes mandatory visits to village wherein students have to stay in a village for 30-45 days to understand the village society, economy and polity in all its complexities, learn to appreciate the difficulties faced by communities. Additionally, students are provided with internship opportunities with reputed organizations working in the rural management domain. Teaching methods employed in nurturing students are class room sessions, seminars, workshops, group exercises, take home assignments, case studies, term papers, presentation of written and oral reports, business and behavioral games and field practices of varying durations.

Master of Business Administration [MBA] (Executive) [Rural Management] : 9 answered questions


Ques. Which college is better for a rural management course, IRM Jaipur or the KIIT School of Rural Management?

● Top Answer By Admin on 15 Jul 21

Ans. One of my friends is an alumnus of KIIT School of Rural Management. So, I am going to share the details as per his experience. MBA (RM): The MBA (RM) program is divided into four semesters and field segments. The fee and placements information is given below. Fee INR 7.59 Lakhs Average Package INR 6.75 LPA Highest Package INR 8 LPA Placement Percentage 100% Field Segments: There are three Field Segments spread across these four semesters: Action Research Segment Case Study Research Segment Management Trainee Segment Here, you get to work every two months with different organizations on multiple ranges of projects. These segments give practical exposure to the actual challenging environment outside books and classrooms. After the program, students feel confident and have hands-on experience that many don’t possess. The organizations that visit on campus for field segments and final segments are Bank of Baroda, Myntra, Axis Bank, AP Moller – Maersk, Agribusiness Systems International, Ambuja Cement Foundation, L&T Finance, Lupin Ltd, PepsiCo, CABI, DuPont Pioneer, IndusInd Bank, Tata Chemicals, UNICEF, Edelweiss Financial Services, FCI, and more. The institute has a legacy of students known for their hard work and dedication in their respective organizations.Read more
1 Answer

Ques. I've got two options, TAPMI PGDM and IRMA PRM. What should I choose?

● Top Answer By Dummy test on 19 May 21

Ans. If you are interested in working with the organizations that work for the rural sector and are engaged with rural communities, then choose IRMA PRM.  IRMA: IRMA is very much interested and concerned in the development and management of the rural communities and this perspective makes it different from other colleges.  Choosing IRMA PRM doesn't only mean that you have to work in the rural sector. There are various kinds of job roles available in this field. You can choose to work in sales in sectors like diaries and for agricultural products.  You can work in the finance sectors like Microfinance and Agrifinance.  There are also various organizations like HDFC Bank, Yes Bank, Fullerton that come to campus for interviews and recruit students for various job roles.  Apart from these, some rural agricultural businesses and rural marketing organizations also recruit students from this college.  TAPMI: The MBA at TAPMI is just a general MBA that has a more traditional approach. Also, TAPMI has a great campus.  Here’s a brief highlight of 2021 placements at the institutes. Parameters  IRMA PRM  TAPMI Average CTC 10.76 LPA 11 LPA Highest CTC 19 LPA 25 LPA Hence, choosing for IRMA PRM will be a better choice as there are various kinds of job roles related to the rural and agricultural sector and also has less competition than courses like general MBA and PGDM.Read more
1 Answer

Ques. Is it worth investing 11 lacs in Rural Management from XIMB? Can the amount be recovered after 2-3 years of placement?

● Top Answer By Admin on 20 Apr 21

Ans. XIMB-RM lands under the umbrella of XUB, the brand. Xavier University, Bhubaneswar is ranked tenth among the Top 50 Private State Universities in India by the Outlook ICARE University Ranking 2020. Winning Status: Apart from the general business management program, it is worth investing the fee of INR 11 Lakhs in the rural management program. Reasons: There is an increase in the scope of this field because of change in the socioeconomic factors and government policies on rural upliftment. The rate of recovering the ROI on the performance of the students in the campus placements. The placement figures are below. Average Salary INR 8 LPA Average of Top 50% INR 9.33 LPA Average of Top 20% INR 10.84 LPA Average of Top 10% INR 12.65 LPA Highest Salary (Domestic) INR 15 LPA The placement is in different fields covering, NGOs, banks, consulting firms, and FMCG companies. Therefore, it depends upon the student’s area of interest. It is possible to repay the loans in approximately a year and a half. The brownie points of joining the RM program are that there are nearly around five thousand management professionals in competition to five lakh HR & BM professionals. The amount invested in the institute can be quickly recovered before two years of the job after the course, but only if the student is inclined towards the branch. There are lucrative growth prospects in RM that is higher than any other branch. The reason being, the way the government is trying to develop rural India.Read more
1 Answer

Ques. Has the course of Rural Management at XIMB deteriorated?

● Top Answer By Komal Yadav on 20 Apr 21

Ans. Xavier Institute of Rural Management which is also a part of XIMB Bhubaneswar offers MBA in rural management program. This program gives the student a MBA Plus orientation along with a regular MBA program. This program offers practical exposure to the rural management along with the classroom programs. There are flagship programs like gramotsavam which are conducted every year by the college. In this event the students get exposure to villages and this helps them to develop their communication and marketing skills while speaking with rural people. The performance of this program can be evaluated from the placement reports of 2018 and 2020. Particulars Placement report of 2018 Placement report of 2020 Highest salary offered 13.75 LPA. 13.20 LPA. Average salary 7.67 LPA. 7.78 LPA. Median annual compensation 7.40 LPA. 7.50 LPA. Average annual compensation of the top 20% of the batch 10.05 LPA. 10.85 LPA Average annual compensation of the top 50% of the batch 8.70 LPA. 9.33 LPA. Number of participating recruiters 33 35 It can be seen from the above comparison of placement reports that overall the performance in placement of 2020 has been better as compared to the placements of 2018. Although the highest salary has been little less as compared to 2018 but overall the performance was good. New recruiters were also added as well. Healthcare sectors in placements were also added. BFSI and financial inclusion sectors offered the highest salaries and showed a 41.44% rise in the total numbers of offers being made.Read more
1 Answer

Ques. Is rural management from XIMB - 3 years work experience with TCS worth it?

● Top Answer By Dhruv Kaushik on 20 Apr 21

Ans. Firstly, it is important to understand what management means to you. Yes, just like People going to Microsoft or Google post-Engineering were passionate about coding/computers vis-a-vis those who opted for say a TCS/Wipro. Therefore, if a Management education is an escape route from the monotonous coding life, do not go for this degree. Simply because after a few years of working, you might find yourself in a regretful situation. Now coming to XIMB, Bhubaneswar as a college, these are the key highlights. The colleges have an impeccable infrastructure. The faculty is great. Great campus culture Good placements However, check the following reasons why you should not go for the Rural Management course. The Rural Management course requires a lot of fieldwork and expedition which won’t suffice the basic ROI model. The course is shifted to the other campus which is situated in a suburban area. This is a huge downfall as you might be curtailed from important facilities and infrastructure. Placement may not be that great, having invested 13 lacs as the course fee itself. With mediocre placement records, this might not be a good return on your investment. With a 3 year experience in TCS and a continuous C band, the salary you have now will be more or less equal to what you might get after placements. Hence, it won’t make a huge difference. Undoubtedly, the scope for courses like Rural Management is limited, that’s why most people who acquire an RM degree go for corporate jobs at last. Categories Rural Management in XIMB Course Fee 13.80 lakh Highest CTC 13.2 LPA Average CTC 9 LPA Overall, if you are very much into the management sector, go for courses like MBA and other PGDM courses instead of Rural Management. Limited scope, extensive fieldwork, mediocre placements is not a good return when you pay such a high fee. Hence, choose wisely.Read more
1 Answer


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