How to become Marketing Executive: Career Guide, Courses, After 12th, Top Colleges, Skills, Scope, Jobs, Salary 2023

Marketing Executives are employed to manage their companies' advertising, public relations, and marketing strategy activities for maximum profitability. Marketing Executives conduct market research to evaluate any potential demand for goods and services offered by their company. To become a Marketing Executive, aspiring candidates must pursue a UG or PG degree in Marketing, Advertising, Digital marketing or any other such relevant fields. It must be kept in mind that candidates aspiring to become Marketing Executives, should have sufficient educational qualifications along with substantial years of experience since most companies expect to hire Marketing Executives who have prior experience, expertise and knowledge about the subject and its various dimensions. Check: Career as a Banker

The courses which a candidate aspiring to be Marketing Executive can take are BBA Marketing, MBA Marketing, BBA in Digital Marketing etc. whose average course fee ranges from INR 40,000 to INR 4 lakhs. Admissions to these courses are usually done on the basis of Management Entrance Exams, but there are exceptions, where colleges enrol students on the basis of merit as well. 

Marketing Executives are offered jobs in almost all genres of industries like IT, Marketing Agencies, Digital Marketing, Product based companies etc. and are offered an average salary of INR 2.50 LPA – 5.50 LPA. With gradual experience and updated skills and knowledge, a Marketing Executive can expect their compensation to reach as much as INR 21.40 LPA. Read More: How to Become a Digital Marketer

Industry Marketing
Eligibility UG or PG degree in advertising, management, communications, IT or computer science, or marketing from a recognized university.
Average Starting Salary INR 1,50,000- 4,50,000
Job Opportunity Business Firms, Banking & Financial Sector, Digital Marketing Agency, Startups, IT Industries, Social Media Marketing etc.

Table of Contents
  1. Steps to Follow to become Marketing Executive

1.1 Decision Making

1.2 Subject Choices

1.3 Entrance Exam Preparation

1.4 Selecting College

  1. Types of Marketing Executives

2.1 Media Planner

2.2 Sales Executive

2.3 Media Analyst

2.4 Advertising Copywriter

  1. How to Become a Marketing Executive in India

3.1 School Level Preparation

3.2 Undergraduate Level Preparation

3.3 Postgraduate Level Preparation

  1. Courses to Become a Marketing Executive

4.1 BBA in Marketing

4.2 MBA Marketing

4.3 Certificate in Sales and Marketing

  1. How to become a Marketing Executive Abroad

5.1 Marketing Executive in the United Kingdom

5.2 Marketing Executive in the United States of America

5.3 Marketing Executive in Canada

5.4 Marketing Executive in Australia

  1. Benefits of Career As A Marketing Executive

6.1 Competitive Salary

6.2 Job Security

6.3 Experience

  1. Skills Required for Marketing Executive
  1. Salary of a Marketing Executive

8.1 Average Annual Salary

8.3 Job Profile Wise Salary

8.4 Gender Wise Salary

8.5 Experience Wise

  1. What after the course for Marketing Executive
  1. How to become Marketing Executive: FAQs

Steps to Follow

To become a Marketing Executive, candidates need to be determined and follow some of the steps. Some of the major steps are mentioned below that will help the students to become a Marketing Executive

Decision Making

The students who wish to become Marketing Executive  should make up their mind right after 10+2. They should be very passionate about marketing and how it influences people. Candidates aiming to become a Marketing Executive must develop marketing skills at an early age. Hence the decision should come right from schooling so that once they pass 10+2, they can take up the right course after their schooling. They need to research well about the industry of Marketing and its relative fields. They should know about the pros and cons of the field that they are aiming to opt for. They need to have a plan to form their career path and become a Marketing Executive.

Subject Choices

Candidates need to select their stream and courses at the school level. They must opt for the Commerce stream, however there is no mandatory stream to become a Marketing Executive. Candidates must have English and Computer as their optional subject at the Intermediate level. The courses like BBA and MBA can be taken up by anyone who has finished their 10+2 from either science or commerce background but mathematics as a compulsory subject. Having a basic knowledge about Computer Applications and English language will give an upper hand to become a Marketing Executive.

Entrance Exam Preparation

Most of the colleges offering BBA admit students purely based on merit. Some colleges may admit students based on entrance exams which may be national level, state level or even university level. Whereas for admission of students into PG courses like MBA requires the candidate to pass the entrance exam conducted and score good grades in it. Candidates must prepare well for the exam by going through the previous year examination papers as well as prepare for the personal interview. Most popular entrance exam held for MBA admissions is CAT which is a very difficult exam with lakhs of students attempting it every year.

Selecting College

The candidate should have a good knowledge of the colleges offering the course and should have a list of colleges he/she prefers over the others. A few IIMs and top B-schools also offer the course hence aiming for them should be a priority. They should research well for the colleges on the basis of a few factors like Fees, Faculty, Admission Process, Location, Placement, Facility, etc. Having a good college at the undergraduate or postgraduate level will give candidates an upper hand to become a Marketing Executive. 

Types of Marketing Executives

There are various types of Marketing Executives. Some of the top Marketing Executive types are mentioned below:

Media Planner

Media Planners plan marketing of their brand in accordance to the trend of the markets and their customers. They come up with strategies for media campaigns for the benefit of the organisation. They are also known as brand planner or brand strategist who work at advertising agencies and create ad campaigns for various clients. They work with clients to help them make decisions about how a particular campaign will unfold to the general public. Their main job is to build strong relationships with clients and provide strategies with innovative ideas for their media as planners. The average salary of a Media Planner ranges from INR 4 LPA at the entry level. With experience and skills they can get upto INR 5 LPA to INR 10 LPA.

Sales Executive

Sales executives are responsible for the overall sales of a company’s products. They plan, process and research the market time and again in order to increase sales. They are responsible for planning, implementing, managing and overseeing the company's overall marketing and sales strategy. They are involved in selling products, goods, services and commodities to the customers and clients. Their main responsibilities include grinding prospects and leads, learning details about products and services, track and monitor work and many others. The average salary  for Sales Executive ranges from INR 4 LPA to INR 6 LPA depending upon their sales and target.

Media Analyst

Media analysts carry out general quantitative and qualitative research to produce media evaluation reports. The evaluation reports are implemented  to improve the effectiveness of marketing campaigns. They follow  the media coverage of a specific product or service for an organisation. Their main responsibility is conducting research about product media evaluation on how often a product or service is mentioned in the media industry. They communicate with reporters and journalists about a certain product or service and garnering positive publicity of the product or service.

Advertising Copywriter

Advertising Copywriters are the one who produce briefs and scripts for advertising campaigns and amends advertising copy according to feedback. Copywriters are responsible for generating  the slogans and audio scripts that accompany advertising visuals. They spend their days writing prose for the purpose of advertising to promote and sell goods and services. Their main responsibility includes checking linguistic content of adverts across a range of media and formats, interpreting account briefs to compose slogans, etc. They also create catchphrases, tweets, scripts for Tv and Radio ads. The average salary for an Advertising Copywriter ranges from INR 4 LPA to INR 6 LPA at an entry level.

How to Become a Marketing Executive in India?

School Level Preparation

After having passed school, the candidate needs to focus on class 12 and score the best grades possible from either commerce or science stream. Then they will have to look out for colleges offering relevant courses in advertising or marketing streams. After having chosen a college or list of colleges, they will have to consider the admission process and work on it. After joining the course, they will have to score good grades and later get recruited in a good firm or company.

Undergraduate Level Preparation

For bachelor Marketing Executive courses, the aspiring candidates must have completed Class 12 with Science or commerce stream. They can opt for Bachelors of Business Administration (BBA) or Bachelor of Commerce (BCom) courses in the relative specialisation. The courses opted at the undergraduate level lays down the foundation of the career path to become a Marketing Executive. However they must choose wisely about their course as well as the college that they are selecting.

Postgraduate Level Preparation

For the candidate to pursue a Master's course in Marketing, he/she needs to hold a Bachelor’s degree in a relevant field most preferably in Marketing or Advertisement. Most of the students opt for MBA in Marketing or some other related course. However MBA is the mostly chosen option as it opens a plethora of options for the candidates to choose from. They need to score good marks at the Undergraduate level to get admission into top IIMs or other colleges offering MBA courses.

Courses to Become a Marketing Executive

BBA in Marketing

  • BBA Marketing is a 3 year UG course that deals with the concepts of business management and acquaints the students with marketing theories and principles. \
  • It aims to teach the students the basic and the most important marketing skills to promote any product or service.
  • Admission to the BBA Marketing course can be done on the basis of marks scored at the Intermediate level. 
  • However, there are a few entrance exams held for admissions of students into BBA courses and most of them are university level. 
  • One common and popular university level exam held is NMAT by GMAC.

BBA in Digital Marketing

  • BBA in Digital Marketing is a 3 year UG course studying the advanced study of the techniques used in the marketing of products or services. 
  • The course is an advanced level marketing course which teaches the students about the marketing in recent times and how it can be done digitally. 
  • Admission to BBA Digital Marketing can be done on the basis of marks obtained by the students at Intermediate.
  • The average course fee is INR 50,000 – 3,50,000.
  • One very popular entrance exam held for admissions of students into the BBA program is NMIMS NPAT.

MBA Marketing

  • MBA Marketing is a two years long course which is divided into 4 semesters. It is an Postgraduate course which can be pursued by those who possess a bachelor’s degree in any field.
  • The average course fee is INR 50,000 – INR 10 lakhs.
  • The very famous entrance exam in India CAT is conducted to enroll students into MBA programs especially into IIMs and other top B-schools.

Certificate in Sales and Marketing

The Certificate in Sales and Marketing is usually a 10+2 level program. The duration of this course ranges anywhere from 3 months to upto a 1 year depending on the institute from which the course is being pursued. Students seeking admission into this particular course must have passed at least Class 12 or equivalent from any recognized board.

How to become a Marketing Executive Abroad

There are many parameters a student has to consider while making a decision for studying abroad. There is a different educational system in different countries. Hence, the requirements for studying marketing may vary for students in different countries.

Marketing Executive in the United Kingdom

In the UK, Marketing courses are offered for a duration of about 1 – 3 years. The courses offered are mostly undergraduate level. These courses help the candidate in learning about Marketing and its related areas.

Top Colleges

Marketing Executive in the United States of America

The United States of America is considered to be one of the best abroad destinations for studying and completing graduation. Many marketing courses are offered in the USA such as BBA in Global Marketing Management, BBA in Sports Marketing, BSc in Public Relations, MBA in Marketing Management etc.

Top Colleges

Marketing Executive in Canada

Canada is a dream destination to settle in for many Indians. There are numerous marketing courses offered in Canada such as Marketing Management, Professional Sales, etc. The admission process for pursuing Masters in Marketing in Canada for international students does not vary much from their own admission process. Other than the supporting documents and English language proficiency proof which are additionally required from international students, the rest remains the same.

Top Colleges

Marketing Executive in Australia

Australia is an exotic place for students from India who want to study abroad. Courses in Marketing include Master of Marketing, Postgraduate Enabling Program, Master of Finance, etc. Alternatively, complete a Bachelor of Marketing, Bachelor of Marketing and Communication, or Bachelor of Advertising at university.

Top Colleges

Benefits of Career As A Marketing Executive

The benefits of a career as a Marketing Executive are relatively higher than any other profession. One gets the opportunity for advancement, competitive salary in the market, and will grow in depth knowledge about tax and business law.

Competitive Salary

A Marketing Executive with less than 5 years of experience can expect to earn around 4 LPA, while a mid-career employee can expect to earn around 6 LPA, An experienced Marketing Executive can expect to earn around 9-10 LPA. The salary is generally determined by the company and the particular individual.

Job Security

A large portion of accounting work is digitized, which means it can be done online, from anywhere. If the student wants better income they can work abroad or they can stay in India and work online. If the student is experienced and proficient in his job then there is barely any chance of job-loss.

Experience

Every time you work as a Marketing Executive, you can gain a lot of experience; it's a continuous learning process; every time you learn a strategy, a new technique, a new method, you can gain a lot of knowledge.

Skills Required for Marketing Executive

Teamwork Skills Communication Skills
Adaptability Strong Attention to Detail
Good organisation and planning skills Creativity and writing skills
Numerical skills IT Skills

Salary of a Marketing Executive

Average Annual Salary

Name of Organisation Average Annual Salary
Public INR 4,00,000
Private INR 3,50,000 – 5,50,000

Job Profile Wise Salary

Job Profile Average Annual Salary
Media Planner INR 4,00,000
Market Research Analyst INR 4,50,000
Advertising Copywriter INR 3,50,000

Gender Wise Salary

Gender Salary
Male INR 1,45,000 – 6,00,000
Female INR 1,50,000 – 5,00,000

Experience Wise

Experience Salary
Fresher INR 1,50,000 – 2,89,000
Experienced INR 5,44,000 – 6,00,000

What after the course for Marketing Executive?

Higher Education

After doing BBA in Marketing you can always pursue MBA or PGDBm or any other PG course for Marketing. But after the completion of MBA there are not many Higher education possibilities.

Start Job

The aspirants can start their career by doing Job but it has to be noted that you can’t become an Marketing Executive right after passing out of college, however they can increase their chance of becoming one by doing internships, being competent etc.

How to become Marketing Executive: FAQs

Ques. What are the working conditions of a Marketing Executive?

Ans. The working conditions of a Marketing Executive is to manage companies’ marketing , public relations and advertising.

Ques. Where can one get employed as a Marketing Executive ?

Ans. After pursuing a Marketing Executive course , one can be employed in McKinsey, P&G, Pepsico, Google, Nike, CocaCola, American Express, Starbucks, Johnson & Johnson, and Nestle.

Ques. What is the minimum eligibility to become a Marketing Executive after pursuing BBA?

Ans. The minimum eligibility to become a Marketing Executive after doing BBA is 10+2 or equivalent pass out candidates with a minimum of at least 50% in class 12th board or equivalent level examination from any recognized board/institute.

Ques. How much does an experienced Marketing Executive get paid?

Ans. An experienced Marketing Executive in India can earn up to 10 LPA and above.

Ques. What are different job roles for a Marketing Executive?

Ans. The different job roles for a Marketing Executive include Marketing Manager, Sales Manager, Marketing Analyst, Brand Manager, Media Planner, Research Analyst, Business Development Manager, and many more.

Ques. What is the average pay scale of a Marketing Executive?

Ans. The average pay scale of a Marketing Executive is INR 6,00,000 to 7,00,000.

Ques. What is the educational qualification required to become an Assistant Professor?

Ans. To become a Professor, the candidates must pursue a degree in BBA in Marketing Executive or MBA.

Ques. What is the fees for MBA in Marketing?

Ans. The average fees for MBA in Marketing is  about INR 3 – 10 lakhs.

Ques. Can I become Marketing Executive after doing MBA from IIM?

Ans. Marketing Executive is a Job role and not a Job profile. It has to be earned through experience and seniority irrespective of the college you go to. Although you can eye for job roles like Junior Market Executive or Assistant Marketing Executive after graduation.

Ques. Which is the institute offering MBA in Marketing in India?

Ans. Indian Institute of Management is/are the best institutes in India offering various MBA courses.

Master of Business Administration [MBA] (Marketing) : 28 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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