MBA Marketing Syllabus, Subjects, and Books

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Sakshi Gupta

Content Curator | Updated on - Sep 28, 2021

What is the MBA Marketing Syllabus?

What is the MBA Marketing Syllabus?

The MBA Marketing Syllabus is structured so that the Management graduate can deal with various marketing tasks at the same time. The syllabus comprises of subjects like Rural Marketing, Advertising, Sales and Promotion, Marketing Research, and many other similar topics.

MBA Marketing syllabus is divided into 4 semesters in the 2 years of course study. MBA Marketing can be pursued in various top colleges like Faculty Management Studies (FMS), IIT Delhi- Department of Management Studies, IIM Ahmedabad, SPJIMR, IMT Ghaziabad, and many more.  The average cost to study this program ranges from INR 3-10 Lakhs per annum.

The course curriculum also comprises of Internships, Study Tours, Theory lectures, and project works.

What are the subjects in MBA Marketing Syllabus?

What are the subjects in MBA Marketing Syllabus?

Below you can find the detailed MBA Marketing syllabus semester-wise for the respective 2 years:

Semester I Semester II
Financial Management Marketing Research
Managerial Economics Consumer Behaviour
Operational Research and Statistical Analysis Computer Applications-I
Business Environment Sales Management
Marketing Management Accounting for Managerial Decisions
Financial and Cost Accounting Rural and Agricultural Marketing 
Management Concepts Advertising Management
Semester III Semester IV
Retailing Computer Applications-II
E-Commerce Industrial Marketing
Service Marketing Total Quality Management
Customer Relationship Management Strategic Management
Entrepreneurship Management Supply Chain Management and Logistics
Product and Brand Management Management Information System 
International Business Marketing of Non-Profit Organization
- Project Work

*MBA Marketing syllabus comprises practical, theoretical, and project work subjects.

What are the other MBA Marketing Specializations?

MBA Marketing is itself a specialization that can be opted in the 2nd year of the course. MBA course offers a number of specialization options in the second year like MBA Finance, MBA Marketing, MBA (Human Resource Management), and many more. There are various subjects available in MBA Marketing course in which one can specialize or pursue a career in like:

MBA Marketing Specialization Topics
Marketing Management Consumer and Brand Insight Strategy
Operations Management Digital Marketing and Social Media Management
International and multi-national marketing Salesforce Management
Forecasting, modeling, and marketing strategy New product strategy, branding, and marketing
Integrated Online Strategies Advanced Email Marketing

MBA Marketing Books

The books given below are the ones which will definitely help you to examine this course study.

Book Name Author’s Name
Marketing Management Philip Kotler
Consumer Behaviour  Schiffman and Kanuk
Sales Management- Decisions, Strategies, and Cases Richard R Still, Edward W Cundiff, and Norman AP Govani, Prentice Hall of India
Rural Marketing Siddharta Raut and Pradeep Kashyap
Marketing Research Naresh Malhotra and Satyabhushan Dash
Integrated Marketing Communications Don E. Schultz, Stanley I. Tannenbaum,‎ and Robert F. Lauterborn
Principles of Marketing Philip T Kotler and Gary Armstrong and Prafulla Agnihotri
Advertising Management Rajeev Batra, John G. Myers, David A. Aaker
Marketing Ethics George G Brenkert

With an average MBA Marketing salary ranging from INR 6-7 LPA, aspirants can earn a good job in both the private and public sectors. Some of the top recruiters of the field are McKinsey Amazon, Deloitte, General Electric Company, Cognizant, L’Oreal, and many more.

A number of MBA Marketing job prospects are available after completing this course. A few of the reputed job profiles for MBA Marketing graduates are Marketing Manager, Public Relations Specialist, Market Research Director, Sales Director, and other positions.

MBA Marketing Syllabus: FAQs

MBA Marketing Syllabus: FAQs

Ques: How many subjects are there in MBA Marketing?

Ans: This is an 18-month course where you will consider 12 subjects, covering points, for example, the board showcasing, technique and money.

Ques: Is there maths required in the MBA Marketing course?

Ans: No, Maths is not required in the MBA Marketing course study.

Ques: What is taught in MBA Marketing?

Ans: The MBA Marketing course sets you up for more than vocations in showcasing. A portion of the profession alternatives will incorporate counseling, pioneering vocations, and general administration. The advertising MBA instructs aptitudes you use in any field. You learn aptitudes, for example, arithmetic, interchanges, expository, and, obviously, the board.

Master of Business Administration [MBA] (Marketing) : 18 answered questions

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Ques. What is the best option for pursuing a PGDM in marketing and finance among BIMTECH Noida, IILM Gurgaon, Jaipuria Noida, IBS Hyderabad, and IBS Gurgaon?

● Top Answer By Aaditya Hari Nair on 28 Sept 21

Ans. A postgraduate degree plays a vital role in forming the base for a stable career. If you want to make a mark in your life then you should be very serious about opting for the right college and the right education for yourself.  Few points I would like to discuss with you on choosing marketing and finance from BIMTECH: BIMTECH has been ranked in the top 50 for both the institutes Noida and Gurgaon campus. And the placements statistics are appealing too. BIMTECH Noida is considered best for marketing. The placements vary on the factors like profile, skill overall experience, and other major and minor factors. The specializations offered here are diverse including finance, marketing, IT, Retail, BFIS, etc. Feedbacks are given to students and is personalized with their assignments and cases. Also, there are doubts clearing sessions for better improvement and better results. Many recruiters such as Amazon, Accenture, Infosys, Maruti Suzuki, KPMG, and many more come on campus. The placements start from 6 LPA and many students end up with 18 LPA. Moreover, BIMTECH is one the prominent college which gives an online platform to learn and allows you to join a professional course in distant universities and colleges along with providing complete support and assistance.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Jyotshna Ranjan on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How is Amity Business School Noida for marketing?

● Top Answer By Keshav Jindal on 28 Jul 21

Ans. Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages. Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute. Amity Business School provides an overall good exposure in all industrial sectors. The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion. Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.Read more
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Ques. What will be the better choice for marketing, BIMM or PIBM? Why?

● Top Answer By Admin on 26 Jul 21

Ans. For an MBA in marketing, PIBM is definitely a better option than BIMM. The points below state some of the key highlights of PIBM, along with some advantages and disadvantages of both the institutes, which will support the choice. PGDM from PIBM is a much better choice than that of BIMM, having a guarantee of a secured future after passing out of the institute. PIBM provides the best available training in separate sessions, which is one of the most vital aspects required to get a good placement in MNCs. In such training sessions, every individual is mentored with utmost care and personal assistance methods. Guest lecture sessions are organized by the institute in which mentors from the corporate world visit and guide the students. Throughout the sessions, you will be made to go through several Industrial visits, winter and summer internships, live projects, and assignments. This will offer proper practical knowledge, be interactive, and have good exposure to the corporate world. Various students have been offered PPOs by top companies. In the in-campus placement, every student in PIBM is easily placed, being well trained through the mock GD and PI classes. PIBM does not maximize seats in its batches. The total number of seats available in the institute is limited, which decreases the competition in placement. Due to this low competition in placement, students need not work hard for their preparation. Talking about BIMM, there are some disadvantages that make it the less preferred option among the two. The main problem faced is the batch size, which is huge. There is a lot of competition in the placement of BIMM just because of this reason. The faculties in BIMM do not pay as much personal attention as required for individual students. This is also an effect of the huge batch size. Therefore, considering all the points stated above, it is clear that PIBM is definitely a better choice, having a much better training facility and placement than BIMM.Read more
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Ques. Which one is better for an MBA in marketing, PIBM Pune or IILM Noida/Gurgaon?

● Top Answer By Janvi Bhambri on 15 Jul 21

Ans. PIBM and IILM are both good institutes when it comes to MBA or management studies. IILM is comparatively old and also has a legacy of more than 25 years which gives it an edge over PIBM Pune. Moreover IILM has 3 campuses in the Delhi and Noida region and also in cities like Jaipur, Lucknow etc. IILM is the better of the two due to the reasons below. Curriculum: Its curriculum has been widely accepted and has been globally recognized adding to its list of achievements. Location: Its location brings it closer to the industries with tons of job opportunities. Also, it is located near the capital of the country. Alumni Network: Strong alumni network of more than 15000+ students who are present globally in almost every MNC. Placements: More than 300 companies visit the campus drive every year for placements. According to the recent placement highlights the highest CTC offered at the institute is 5 LPA. Higher Studies Abroad: It has tie-ups with some of the leading institutes of the USA and UK. Students can go to summer studies camp or for a special course. Industrial Partners: Industrial exposure is given to the students by leading industrialists and seminars and webinars are conducted on a regular basis. Based on all the above factors, I will suggest you choose IILM Noida for an MBA in Marketing.Read more
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