MBA Marketing Syllabus, Subjects, Year Wise, Semester Wise, Entrance Exam Syllabus, Top Colleges

The MBA Marketing Syllabus is structured so that the Management graduate can deal with various marketing tasks at the same time. The syllabus comprises subjects like Rural Marketing, Advertising, Sales and Promotion, Marketing Research, and many other similar topics.

MBA Marketing syllabus is divided into 4 semesters in the 2 years of course study. MBA Marketing can be pursued in various top MBA Marketing colleges like Faculty Management Studies (FMS), IIT Delhi- Department of Management Studies, IIM Ahmedabad, SPJIMR, IMT Ghaziabad, and many more. The average cost to study this program ranges from INR 3-10 Lakhs per annum.

The course curriculum also comprises Internships, Study Tours, Theory lectures, and project works.

MBA Marketing Syllabus

Check out the latest MBA Marketing Syllabus breakdown tabulated below: 

First Year Syllabus
Semester I Semester II
Management Concepts Accounting for Managerial Decisions
Business Environment Computer Application -I
Managerial Economics Sales Management
Statistical Analysis & Operations Research Consumer Behaviour
Financial and Cost Accounting Agricultural and Rural Marketing
Financial Management Marketing Research
Marketing Management Advertising Management
Second Year Syllabus
Semester III Semester IV
Corporate Strategy International Business
Retailing Strategic Management
Entrepreneurship Development Logistics and Supply Chain Management
Service Marketing and CRM Legal Aspect of Business (S)
Product and Brand Management Management Information System
E-Commerce Industrial Marketing

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MBA Marketing Year Wise Syllabus

The year Wise breakdown of the MBA Marketing syllabus in mentioned in the sections below: 

MBA Marketing First Year Subjects

Semester I Semester II
Management Concepts Accounting for Managerial Decisions
Business Environment Computer Application -I
Managerial Economics Sales Management
Statistical Analysis & Operations Research Consumer Behaviour
Financial and Cost Accounting Agricultural and Rural Marketing
Financial Management Marketing Research
Marketing Management Advertising Management

MBA Marketing Second Year Subjects

Semester III Semester IV
Corporate Strategy International Business
Retailing Strategic Management
Entrepreneurship Development Logistics and Supply Chain Management
Service Marketing and CRM Legal Aspect of Business
Product and Brand Management Management Information System
E-Commerce Industrial Marketing

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Semester Wise MBA Marketing Syllabus

Check out the detailed latest Syllabus of MBA Marketing tabulated below in the semester Wise breakdown: 

MBA Marketing First Semester Subjects

Management Concepts Statistical Analysis & Operations Research
Business Environment Financial and Cost Accounting
Managerial Economics Financial Management

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MBA Marketing Second Semester Subjects

Accounting for Managerial Decisions Consumer Behaviour
Computer Application -I Marketing Research
Sales Management Advertising Management

MBA Marketing Third Semester Subjects

Corporate Strategy Service Marketing and CRM
Retailing Product and Brand Management
Entrepreneurship Development E-Commerce

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MBA Marketing Fourth Semester Subjects

International Business Legal Aspect of Business
Strategic Management Management Information System
Logistics and Supply Chain Management Industrial Marketing

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MBA Marketing Entrance Exam Syllabus

CAT Entrance Exam is India’s most prestigious national level test, which permits aspirants to get into top management institutes. The IIMs conduct Common Admission Test (CAT) on a rotational basis for candidates who want to take admission into MBA courses.

CAT Exam Pattern has been revised and the total questions further reduced to 66 from 76 along with the reduction in the total number of marks to 198 from 228. It is a computer-based exam that is held in over 150 cities in India.

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CAT Syllabus consists of 3 major topics: Verbal Ability & Reading Comprehension, Data Interpretation, and Quantitative Aptitude. The no. of questions to be asked from these subjects are 24, 20, and 22 respectively in the CAT exam. 

Verbal Ability and Reading Comprehension Data Interpretation Quantitative Aptitude
Critical Reasoning Bar Graph Number System
Sentence Correction Pie Chart Data Arrangement
Fill in the Blanks Caselets Theory of Equations
Para Completion Data Sufficiency Clock and Calendars
Para Summary Line Graph Mensuration
Grammar and Usage Tables Maxima and Minima
Word Usage Combination of Graphs Heights and Distances
Para Jumble Games and Tournaments Trigonometric Ratios

Courses Beneficial for Management Students

MBA Marketing: FAQs

Ques. What is MBA Marketing all about?

Ans. MBA Marketing is a 2 year PG degree that studies market strategies, branding, advertising, and how to manage resources used in the field of marketing.

Ques. Which is a better course: a general MBA degree or an MBA Marketing?

Ans. A General MBA degree offers a general idea on business and management policies while MBA Marketing is a more focused course on imparting essential knowledge for the students who want to get into the field of marketing.

Ques. Is it compulsory to have a MBA Marketing degree to get into the field of Marketing?

Ans. No, It's not compulsory to have a MBA Marketing degree. Although demand is high, so is the competition, this degree can provide candidates with the technical marketing skills and experience needed to stand out from other job candidates.

Ques. What jobs can a MBA Marketing graduate get?

Ans. Some of the top job opportunities that one can apply for after MBA in Marketing are Customer Relationship Manager, Marketing Manager, Analytical Manager, Product Manager, Brand Manager, Asset Manager, Media Planner, Corporate Communications Head etc

Ques. Is there any mandatory eligibility criteria to get admission into the MBA Marketing Course?

Ans. Yes, the candidate must have cleared their UG Degree to get admission into MBA Marketing. However, preference is given to students having UG Degree Commerce or Business background.

Ques. What are the top recruiters of MBA Marketing graduates?

Ans. Some of the top recruiters are Amazon, Apple, Bain & Company, BCG, Citigroup, Deloitte, Facebook, Goldman Sachs, etc.

Ques. What are the placement opportunities offered by Private Institutes that offer candidates MBA Marketing ?

Ans. Private Institutes have a separate placement cell which takes care of all placement related issues for all UG and PG courses. Various companies conduct on campus placement in this institute along with the option for appearing for off-campus placements in other institutes. Some of the popular companies who absorbed candidates with MBA Marketing are Morgan Stanley, Reliance, Deloitte, E & Y, L&T, Goldman Sachs etc.

Ques. What is the average income that an MBA Marketing graduate can get?

Ans. The average salary may be around INR 5 LPA to INR 7 LPA at the starting. 

Ques. What are the skills required to pursue MBA Marketing Syllabus?

Ans. Some of the skills that a student must have to pursue MBA Marketing Syllabus are Interpersonal skills, Strategic thinking, Entrepreneurial skills, Communication skills, Leadership skills, etc.

Ques. Can a student pursue a MBA Marketing course from abroad?

Ans. Some of the colleges are mentioned below.

Master of Business Administration [MBA] (Marketing) : 28 answered questions

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Ques. Is it advisable to leave your 6-LPA job and join IMT Ghaziabad marketing PGDM?

● Top Answer By Pragya Tripathi on 16 Feb 23

Ans. When considering whether to pursue a higher degree or continue working with a current job offer, it is important to weigh the potential long-term benefits of upgrading one's education against the immediate financial gain from the job offer. While it may be tempting to take a high-paying job in the short term, an advanced degree such as an MBA from a reputable institution can open doors to even more opportunities and higher earning potential in the long run. IMT Ghaziabad is a good institution that offers a strong value proposition, even though it may not be considered a top institution compared to IIM or ISB. It is still considered a reputable institution in India and an MBA from IMT Ghaziabad can open many doors for students. However, it's important to keep in mind that this decision ultimately depends on your personal career goals and aspirations. It's best to weigh your options and consider which path aligns best with your long-term career aspirations.Read more
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Ques. How is MDI gurgaon's PGP-IM Programme?

● Top Answer By Harshal Sonawanw on 21 Feb 23

Ans. MDI Gurgaon’s PGP-IM Program is one of the most coveted Management courses of the institute. It has several features that distinguish it from other regular PGP courses offered at top B Schools. My brother opted for this course out of many and he listed the following reasons that compelled him to go for the program  The PGP-IM students of MDI Gurgaon are offered an MBA degree from ESCP Europe and this is a major turning point in steering their career globally. The admission criteria of the programs have witnessed slight changes with a work experience of 2 years being a compulsion. This is mainly because most European companies prefer prior work experience and hence it becomes easier to get jobs then. The work experience requirement has made IM students of MDI Gurgaon in demand for Consulting jobs globally as well as locally. The course is dynamic and requires you to go to respective ESCP campuses across London, Madrid, Paris, and Berlin for a 4-month term post which you do your internships, either in Europe or back in India. Getting internships is not difficult at all and almost everyone gets an internship easily. 60% of students take internships in Europe, and 40% take them in India. If you fail to get or yourself don’t take the PPO from your internship companies, you can sit for Final placements along with PGDM students without any bias. It’s the above points that strongly assert the worth of the IM program at MDI Gurgaon. As it’s graduate you are not only an MDI alumnus but also an ESCP alumnus. You can use both brand names to your advantage. Choosing MDI is like investing for 2 years for a benefit of 30-35 years. So the brand name and alumni base definitely matter more than just a random IIM tag.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Sudipta Roy on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How would you rate IIM Lucknow - Noida Campus for PGP course?

● Top Answer By John Praveen on 06 Jan 23

Ans. My friend is currently pursuing the EGMP program and has a lot to say about it. Although the primary campus of IIM Lucknow is in Lucknow, all the Executive Education Programs are conducted at the Noida Campus which is the secondary campus. The quality of the curriculum and pedagogy remains the same for the regular PGP courses and EGMP courses. The same learned faculty teaches at both campuses. Even the study material and curriculum are the same. Moreover, once you have completed the program successfully you will be granted a certificate for the completion from IIM Lucknow with an alumni status. But these programs have no placements. Except for IPMX, all the other Executive Education Programs lack placements. My friend is very happy with the course content and the quality of education offered. Infact, some of the IIM Lucknow professors are guest lecturers in some of the best B schools in India and abroad.Read more
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Ques. How do I get a package of 30 lakhs in the field of marketing, post MBA from IIMA/B/C, FMS, MDI, SPJIMR, and IIFT?

● Top Answer By Saransh Shah on 06 Mar 23

Ans. While many may shed their philosophies on how getting a high package should not be your ultimate goal and stuff, I am here with a different opinion. When you are investing a huge amount of money it is only right to expect a greater monetary benefit and a better lifestyle. So I have mentioned some techniques that will help you land a package of 30 LPA specifically in the field of marketing post-MBA from IIM ABC, FMS, MDI, SPJIMR, and IIFT. The first thing you need to do is lower your expectations as no marketing placements offer a package higher than 25 LPA. These highest offers are made by top firms like Reckitt Benckiser, HUL, P&G, and Asian Paints. You need to figure out what you really are after, a good marketing role or a high-paying job. If you are after the latter I suggest you go for big consulting firms like Mc Kinsey, BCG, or investment banks that offer 30+ LPA. But if it is the marketing role you are after, then make sure your resume reflects your marketing enthusiasm. This will further increase your chances of selection. Performing well in the competitions conducted by your desired company is another way to get a high-paying job.  If the Final Placements are your last resort then make sure you have a stable and excellent CGPA. Many companies consider this factor while shortlisting. These points will help you get your dream job but cannot necessarily guarantee it. It all ultimately depends on your efforts and obviously your luck.Read more
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