MBA in Sales and Marketing is a 2-year post graduate course, eligibility to which is a bachelors degree in any discipline. Admission to the course is given through entrance exam conducted at national/state level. Some institutes or colleges conduct their own entrance exam for the admission.
Some of the Top MBA in Sales & Marketing Colleges are:
- Faculty of Management Studies (FMS), DU
- ICFAI Business School, Hyderabad
- Christ University, Bangalore
- Symbiosis Institute of Management Studies, Pune
- SRM Business School, Lucknow
Average course fee charged by various institutes ranges between INR 4 to 20 Lacs.
Sales & Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Sales & Marketing, an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Sales & Marketing comes to play. An MBA in Sales & Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.
Institutes provide admission to candidates on basis of entrance exam score.
Some of these entrance exams are:
With demand for skilled professionals rising in India, an MBA degree in present times has become imperative for professional growth. However, choosing an MBA course can often become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Sales & Marketing is one of the most sought-after main-stream courses.
Average starting salary of MBA in Sales & Marketing graduates ranges between INR 2.5 to 10 Lacs depending upon expertise and experience of a candidate in this field.
Top Colleges for Master of Business Administration [MBA] (Sales & Marketing)
MBA in Sales and Marketing: Course Highlights
Listed below are some of the major highlights of the course.
|Course Level||Post Graduate|
|Examination Type||Semester System|
|Eligibility||Bachelor’s Degree in any Discipline|
|Admission Process||Entrance Exam + Group Discussion/Personal Interview|
|Major Entrance Exams||CAT, XAT, MAT, CMAT, SNAP|
|Program Fee||INR 4 to 20 Lacs|
|Average Starting Salary||INR 2.5 to 10 Lacs|
MBA in Sales and Marketing: What is it about?
MBA in Sales and Marketing course teaches students about various skills and techniques about selling and marketing any product. Skills required by candidates for MBA in Sales & Marketing degree are Mathematical Ability, Good Communication Skills, Analytical and Leadership Skills, Reasoning Skills and Problem-Solving Skills.
Trade and commerce have been the backbone of any civilization. Selling constitutes an important part of commerce. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Sales & Marketing. Working as a Sales & Marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.
While an MBA in Sales & Marketing is open to anyone who wishes to pursue it, the course is the best for people who are creative, have good communication skills and have an aptitude for human behavior
MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem-solving skills.
Other than FPM Program an individual can also go for Ph.D. in related discipline which is offered at Universities and IITs. An FPM program or Ph.D. program paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between INR 400,000 to 800,000
MBA in Sales & Marketing course provides vast learning which help students to become better future Sales & Marketing managers and ace in this field. Some of the things that you learn in this course are:
- Market Research and Analysis
- Product Designing
MBA in Sales and Marketing: Top Institutes
Listed below are some of the top institutes offering the course in the country with the corresponding locations and fees charged by each:
|Name of Institute||City||Fees|
|FMS, DU||New Delhi||10, 000|
|Jamnalal Bajaj Institute of Management Studies||Mumbai||3 Lacs|
|ICFAI Business School||Hyderabad||6.25 Lacs|
|Christ University||Bangalore||1.53 Lacs|
|Department of Management Studies, IIT||IIT Delhi||4 Lacs|
|Symbiosis Institute of Management Studies||Pune||7.85 Lacs|
|SRM Business School||Lucknow||-|
|Department of Management, BITS||BITS Pilani||3.14 Lacs|
|CMS Business School||Bangalore||3.88 Lacs|
|Nirma University||Ahmedabad||5.46 Lacs|
|GIBS Business School||Bangalore||2.55 Lacs|
|Institute of Management Studies||Dehradun||1.99 Lacs|
MBA in Sales and Marketing: Eligibility
Students aspiring for MBA in Sales and Marketing course needs to have a bachelors degree in any discipline. It is important that the degree has been attained successfully in the allocated time whereas it is also gained from a recognized institution as well.
Admissions are mostly based on entrance tests, interview and merit. Duration of the course is 2 years.
MBA in Sales and Marketing: Admission Process
One can apply for taking admission either online mode or offline mode. Students can pay their fees by online payment procedure like pay pal, NEFT, Visa Card, Cash etc.
- CAT Common Admission Test
- MAT (Management Aptitude Test)
- XAT (Xavier Aptitude Test)
- CMAT (Common Management Admission Test)
- SNAP (Symbiosis National Aptitude Test)
- ATMA (AIMS Test for Management Admissions)
There are many state level entrance examination for MBA admission such as
- MAH CET,
- RMAT Rajasthan Management Aptitude Test (RMAT),
- TANCET (Tamil Nadu Common Entrance Test),
- UPSEE (Uttar Pradesh State Entrance Exam)
Most B-Schools in India offering an MBA degree in Sales & Marketing, intake students on the basis of their performance in one of the several National Level Entrance exams.
Certain Institutes also offer Direct Admission in MBA programs on the basis of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT etc. However, these days almost all B-Schools have a Group Discussion or Personal Interview or both as part of their selection process. So students seeking admission to good B-Schools should gear up for one or other of the entrance exams conducted.
MBA in Sales and Marketing: Syllabus and Course Description
|Semester 1||Semester 2|
|Management Concepts & Organizational Behaviour Managerial Economics Accounting for Managers Business Environment & Law Research Methodology||Financial Management Marketing Management Human Resources Management Operations Research and Management Strategic Management|
|Semester 3||Semester 4|
|Consumer Behaviour Marketing Research Industrial Marketing Logistics And Supply Chain Management Retail Marketing||Rural Marketing Services Marketing Advertising & Sales Promotion Customer Relationship Management Global Marketing Project|
MBA in Sales and Marketing: Career Prospects
Human Civilization, since time immemorial, has practiced some form of Trade and Commerce. Present society is more economy driven than ever. In such scenarios, all companies require a skillful marketer hence increasing the demand for MBA graduates with a specialization in Sales & Marketing. With the rapid growth of FMCG (Fast Moving Consumer Goods) sector in India, there is all the more demand for Management Graduates with a specialization in Sales & Marketing.
An MBA in Sales & Marketing postgraduate can be assigned any of the following roles in an organization:
- Sales & Marketing Manager
- Business Development Manager
- Area Sales Manager
- Business Development Executive
- Regional Sales Manager
- Brand Manager
- Market Research Analyst
- Media Planning
Sales & Marketing Graduates looking for job prospects in Public Sector can find opportunities in PSU’s (Public Sector Undertakings). Usually, people in Sales & Marketing who have attained a position in Public Sector Firms are responsible for creating impactful Sales & Marketing strategies that could get a message across. They can also find jobs with various semi-government banks and financial organizations. A lot of students also opt for Government exams like UPSC and SSC.
MBA in Sales & Marketing Top Recruiters
- Tata Consultancy Services
- Cognizant Technology Solutions Corp
Some of the popular professional avenues open to such graduates are listed below with the corresponding salaries offered for the respective positions.
|Job Position||Job Description||Average Annual Pay Scale in INR|
|Trademark manager||Essential functions include: manages daily communications with licensing agent, active licensees, potential licensees, campus constituents, and others regarding programs and processes; communicates issues with all parties; monitors receipt of samples, artwork, and proposals while working with license to create product concepts; performs retail market surveys, attends trade shows, and executes game day enforcement/review of counterfeit products and licensee compliance; coordinates and communicates regarding trademark licensing policies and product acquisition options.||9 to 10 Lacs|
|Project Manager||Project Manager is a point person responsible for the successful delivery of all projects on time. The successful Project Manager is one who is able to juggle multiple projects at the same time with a focus on the big picture. They must be able to communicate well and often with team members and management, making sure to highlight any issues or problems as they arise. They must also be able to break down and plan work for the purposes of resource allocation and costing.||15 to 16 Lacs|
|Market development manager||They appease partners and attend to any issues or concerns those partners have. Throughout the business negotiation process, they are backed by strong research and financial information that drives their industry. This, in turn, allows them to direct Sales & Marketing teams to implement new Sales & Marketing strategies.||6 to 7 Lacs|
|Distribution manager||Distribution Manager oversees warehouse operations, order testing, maintenance, repairs, or replacements for machines. They also have to develop and implement a logistics process, take care of inventory goods that arrive from the manufacturer. Review and approve purchase orders.||5 to 6 Lacs|
|Research project manager||The Research Project Manager leads program strategy, program management, technical approach, implementation methodology, quality control, and support for the program; performs complex experiments, data collection, and data analysis; interprets and presents data to a variety of audiences; interfaces with multiple levels of the organization and external entities to discuss services and technology.||8 to 9 Lacs|
|Sales & Marketing Manager||Job responsibilities for Sales and Marketing manager includes: Co-ordinating Sales & Marketing campaigns with sales activities; Overseeing the company’s Sales & Marketing budget; Planning and implementing promotional campaigns and Analysing potential strategic partner relationships for company Sales & Marketing.||6 to 7 Lacs|
|Market research analysts||Market Research Analysts analyze data using statistical software and prepare reports and present results to clients and management||5 to 6 Lacs|
|Advertising managers||During a specific advertising campaign, a manager must estimate the campaign's budget and approve the advertising material, as well as evaluate the campaign's overall performance following its conclusion.||5 to 6 Lacs|
|Public relations managers||Public relations managers are responsible for maintaining a positive public image for their client base and generate press releases and programs to promote that image. Coordinate all public relations activities. They also manage media inquiries and interview requests||4 to 5 Lacs|