Master of Business Administration [MBA] in Sales & Marketing Top Colleges, Syllabus, Scope and Salary

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Sakshi Gupta

Content Curator | Updated on - Sep 28, 2021

MBA in Sales and Marketing is a 2-year post graduate course, eligibility to which is a bachelors degree in any discipline. Admission to the course is given through entrance exam conducted at national/state level. Some institutes or colleges conduct their own entrance exam for the admission. 

Some of the Top MBA in Sales & Marketing Colleges are:

Average course fee charged by various institutes ranges between INR 4 to 20 Lacs.

Sales & Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Sales & Marketing, an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Sales & Marketing comes to play. An MBA in Sales & Marketing helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.

Institutes provide admission to candidates on basis of entrance exam score.

Some of these entrance exams are:

With demand for skilled professionals rising in India, an MBA degree in present times has become imperative for professional growth. However, choosing an MBA course can often become confusing. With several specializations available, you need to make a selection carefully. An MBA degree in Sales & Marketing is one of the most sought-after main-stream courses.

Average starting salary of MBA in Sales & Marketing graduates ranges between INR 2.5 to 10 Lacs depending upon expertise and experience of a candidate in this field.

Top Colleges for Master of Business Administration [MBA] (Sales & Marketing)

MBA in Sales and Marketing: Course Highlights

Listed below are some of the major highlights of the course.

Course Level Post Graduate
Duration 2 years
Examination Type Semester System
Eligibility Bachelor’s Degree in any Discipline
Admission Process Entrance Exam + Group Discussion/Personal Interview
Major Entrance Exams CAT, XAT, MAT, CMAT, SNAP
Program Fee INR 4 to 20 Lacs 
Average Starting Salary INR 2.5 to 10 Lacs

MBA in Sales and Marketing: What is it about?

MBA in Sales and Marketing course teaches students about various skills and techniques about selling and marketing any product. Skills required by candidates for MBA in Sales & Marketing degree are Mathematical Ability, Good Communication Skills, Analytical and Leadership Skills, Reasoning Skills and Problem-Solving Skills.

Trade and commerce have been the backbone of any civilization. Selling constitutes an important part of commerce. Any product or service needs to reach the right consumer. The art of identifying the right consumer base and building a brand falls in the forte of Sales & Marketing. Working as a Sales & Marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.

While an MBA in Sales & Marketing is open to anyone who wishes to pursue it, the course is the best for people who are creative, have good communication skills and have an aptitude for human behavior

MBA graduates looking for further study can always opt for a Fellow Program in Management (FPM) which is offered by all top management institutes in the country. It is a Doctoral program in Management and encourages young researchers to be innovative and hone their analytical thinking and problem-solving skills.

Other than FPM Program an individual can also go for Ph.D. in related discipline which is offered at Universities and IITs. An FPM program or Ph.D. program paves way for a career in Research and/or Teaching. Average Salary for an Assistant Professor lies somewhere between INR 400,000 to 800,000

MBA in Sales & Marketing course provides vast learning which help students to become better future Sales & Marketing managers and ace in this field. Some of the things that you learn in this course are:

  • Market Research and Analysis
  • Selling
  • Pricing
  • Advertising
  • Product Designing
  • Presentation
  • Communication

MBA in Sales and Marketing: Top Institutes

Listed below are some of the top institutes offering the course in the country with the corresponding locations and fees charged by each:

Name of Institute City  Fees
FMS, DU New Delhi 10, 000
Jamnalal Bajaj Institute of Management Studies Mumbai 3 Lacs
ICFAI Business School Hyderabad 6.25 Lacs
Christ University Bangalore 1.53 Lacs
Department of Management Studies, IIT IIT Delhi 4 Lacs
Symbiosis Institute of Management Studies Pune 7.85 Lacs
SRM Business School Lucknow -
Department of Management, BITS BITS Pilani 3.14 Lacs
CMS Business School Bangalore 3.88 Lacs
Nirma University Ahmedabad 5.46 Lacs
GIBS Business School Bangalore 2.55 Lacs
Institute of Management Studies Dehradun 1.99 Lacs

MBA in Sales and Marketing: Eligibility 

Students aspiring for MBA in Sales and Marketing course needs to have a bachelors degree in any discipline. It is important that the degree has been attained successfully in the allocated time whereas it is also gained from a recognized institution as well.

Admissions are mostly based on entrance tests, interview and merit. Duration of the course is 2 years.

MBA in Sales and Marketing: Admission Process

One can apply for taking admission either online mode or offline mode. Students can pay their fees by online payment procedure like pay pal, NEFT, Visa Card, Cash etc.

  • CAT Common Admission Test 
  • MAT (Management Aptitude Test)
  • XAT (Xavier Aptitude Test)
  • CMAT (Common Management Admission Test)
  • SNAP (Symbiosis National Aptitude Test)
  • ATMA (AIMS Test for Management Admissions)

There are many state level entrance examination for MBA admission such as

  • MAH CET,
  • RMAT Rajasthan Management Aptitude Test (RMAT),
  • TANCET (Tamil Nadu Common Entrance Test),
  • UPSEE (Uttar Pradesh State Entrance Exam)

Most B-Schools in India offering an MBA degree in Sales & Marketing, intake students on the basis of their performance in one of the several National Level Entrance exams. 

Certain Institutes also offer Direct Admission in MBA programs on the basis of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT etc. However, these days almost all B-Schools have a Group Discussion or Personal Interview or both as part of their selection process. So students seeking admission to good B-Schools should gear up for one or other of the entrance exams conducted.

MBA in Sales and Marketing: Syllabus and Course Description

Semester 1 Semester 2
Management Concepts & Organizational Behaviour Managerial Economics Accounting for Managers Business Environment & Law Research Methodology Financial Management Marketing Management Human Resources Management Operations Research and Management Strategic Management
Semester 3 Semester 4
Consumer Behaviour Marketing Research Industrial Marketing Logistics And Supply Chain Management Retail Marketing Rural Marketing Services Marketing Advertising & Sales Promotion Customer Relationship Management Global Marketing Project

MBA in Sales and Marketing: Career Prospects

Human Civilization, since time immemorial, has practiced some form of Trade and Commerce. Present society is more economy driven than ever. In such scenarios, all companies require a skillful marketer hence increasing the demand for MBA graduates with a specialization in Sales & Marketing. With the rapid growth of FMCG (Fast Moving Consumer Goods) sector in India, there is all the more demand for Management Graduates with a specialization in Sales & Marketing.

An MBA in Sales & Marketing postgraduate can be assigned any of the following roles in an organization:

  • Sales & Marketing Manager
  • Business Development Manager
  • Area Sales Manager
  • Business Development Executive
  • Regional Sales Manager
  • Brand Manager
  • Market Research Analyst
  • Media Planning

Sales & Marketing Graduates looking for job prospects in Public Sector can find opportunities in PSU’s (Public Sector Undertakings). Usually, people in Sales & Marketing who have attained a position in Public Sector Firms are responsible for creating impactful Sales & Marketing strategies that could get a message across. They can also find jobs with various semi-government banks and financial organizations. A lot of students also opt for Government exams like UPSC and SSC.

MBA in Sales & Marketing Top Recruiters

  • Tata Consultancy Services
  • Cognizant Technology Solutions Corp
  • Accenture
  • IBM

Some of the popular professional avenues open to such graduates are listed below with the corresponding salaries offered for the respective positions.

Master of Business Administration [MBA] in Sales & Marketing annual salary
Job Position Job Description Average Annual Pay Scale in INR
Trademark manager Essential functions include: manages daily communications with licensing agent, active licensees, potential licensees, campus constituents, and others regarding programs and processes; communicates issues with all parties; monitors receipt of samples, artwork, and proposals while working with license to create product concepts; performs retail market surveys, attends trade shows, and executes game day enforcement/review of counterfeit products and licensee compliance; coordinates and communicates regarding trademark licensing policies and product acquisition options. 9 to 10 Lacs
Project Manager Project Manager is a point person responsible for the successful delivery of all projects on time. The successful Project Manager is one who is able to juggle multiple projects at the same time with a focus on the big picture. They must be able to communicate well and often with team members and management, making sure to highlight any issues or problems as they arise. They must also be able to break down and plan work for the purposes of resource allocation and costing. 15 to 16 Lacs
Market development manager They appease partners and attend to any issues or concerns those partners have. Throughout the business negotiation process, they are backed by strong research and financial information that drives their industry. This, in turn, allows them to direct Sales & Marketing teams to implement new Sales & Marketing strategies. 6 to 7 Lacs
Distribution manager Distribution Manager oversees warehouse operations, order testing, maintenance, repairs, or replacements for machines. They also have to develop and implement a logistics process, take care of inventory goods that arrive from the manufacturer. Review and approve purchase orders. 5 to 6 Lacs
Research project manager The Research Project Manager leads program strategy, program management, technical approach, implementation methodology, quality control, and support for the program; performs complex experiments, data collection, and data analysis; interprets and presents data to a variety of audiences; interfaces with multiple levels of the organization and external entities to discuss services and technology. 8 to 9 Lacs
Sales & Marketing Manager Job responsibilities for Sales and Marketing manager includes: Co-ordinating Sales & Marketing campaigns with sales activities; Overseeing the company’s Sales & Marketing budget; Planning and implementing promotional campaigns and Analysing potential strategic partner relationships for company Sales & Marketing. 6 to 7 Lacs
Market research analysts Market Research Analysts analyze data using statistical software and prepare reports and present results to clients and management 5 to 6 Lacs
Advertising managers During a specific advertising campaign, a manager must estimate the campaign's budget and approve the advertising material, as well as evaluate the campaign's overall performance following its conclusion. 5 to 6 Lacs
Public relations managers Public relations managers are responsible for maintaining a positive public image for their client base and generate press releases and programs to promote that image. Coordinate all public relations activities. They also manage media inquiries and interview requests 4 to 5 Lacs

Master of Business Administration [MBA] (Sales & Marketing) : 18 answered questions

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Ques. What is the best option for pursuing a PGDM in marketing and finance among BIMTECH Noida, IILM Gurgaon, Jaipuria Noida, IBS Hyderabad, and IBS Gurgaon?

● Top Answer By Aaditya Hari Nair on 28 Sept 21

Ans. A postgraduate degree plays a vital role in forming the base for a stable career. If you want to make a mark in your life then you should be very serious about opting for the right college and the right education for yourself.  Few points I would like to discuss with you on choosing marketing and finance from BIMTECH: BIMTECH has been ranked in the top 50 for both the institutes Noida and Gurgaon campus. And the placements statistics are appealing too. BIMTECH Noida is considered best for marketing. The placements vary on the factors like profile, skill overall experience, and other major and minor factors. The specializations offered here are diverse including finance, marketing, IT, Retail, BFIS, etc. Feedbacks are given to students and is personalized with their assignments and cases. Also, there are doubts clearing sessions for better improvement and better results. Many recruiters such as Amazon, Accenture, Infosys, Maruti Suzuki, KPMG, and many more come on campus. The placements start from 6 LPA and many students end up with 18 LPA. Moreover, BIMTECH is one the prominent college which gives an online platform to learn and allows you to join a professional course in distant universities and colleges along with providing complete support and assistance.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Jyotshna Ranjan on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How is Amity Business School Noida for marketing?

● Top Answer By Keshav Jindal on 28 Jul 21

Ans. Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages. Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute. Amity Business School provides an overall good exposure in all industrial sectors. The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion. Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.Read more
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Ques. What will be the better choice for marketing, BIMM or PIBM? Why?

● Top Answer By Admin on 26 Jul 21

Ans. For an MBA in marketing, PIBM is definitely a better option than BIMM. The points below state some of the key highlights of PIBM, along with some advantages and disadvantages of both the institutes, which will support the choice. PGDM from PIBM is a much better choice than that of BIMM, having a guarantee of a secured future after passing out of the institute. PIBM provides the best available training in separate sessions, which is one of the most vital aspects required to get a good placement in MNCs. In such training sessions, every individual is mentored with utmost care and personal assistance methods. Guest lecture sessions are organized by the institute in which mentors from the corporate world visit and guide the students. Throughout the sessions, you will be made to go through several Industrial visits, winter and summer internships, live projects, and assignments. This will offer proper practical knowledge, be interactive, and have good exposure to the corporate world. Various students have been offered PPOs by top companies. In the in-campus placement, every student in PIBM is easily placed, being well trained through the mock GD and PI classes. PIBM does not maximize seats in its batches. The total number of seats available in the institute is limited, which decreases the competition in placement. Due to this low competition in placement, students need not work hard for their preparation. Talking about BIMM, there are some disadvantages that make it the less preferred option among the two. The main problem faced is the batch size, which is huge. There is a lot of competition in the placement of BIMM just because of this reason. The faculties in BIMM do not pay as much personal attention as required for individual students. This is also an effect of the huge batch size. Therefore, considering all the points stated above, it is clear that PIBM is definitely a better choice, having a much better training facility and placement than BIMM.Read more
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Ques. Which one is better for an MBA in marketing, PIBM Pune or IILM Noida/Gurgaon?

● Top Answer By Janvi Bhambri on 15 Jul 21

Ans. PIBM and IILM are both good institutes when it comes to MBA or management studies. IILM is comparatively old and also has a legacy of more than 25 years which gives it an edge over PIBM Pune. Moreover IILM has 3 campuses in the Delhi and Noida region and also in cities like Jaipur, Lucknow etc. IILM is the better of the two due to the reasons below. Curriculum: Its curriculum has been widely accepted and has been globally recognized adding to its list of achievements. Location: Its location brings it closer to the industries with tons of job opportunities. Also, it is located near the capital of the country. Alumni Network: Strong alumni network of more than 15000+ students who are present globally in almost every MNC. Placements: More than 300 companies visit the campus drive every year for placements. According to the recent placement highlights the highest CTC offered at the institute is 5 LPA. Higher Studies Abroad: It has tie-ups with some of the leading institutes of the USA and UK. Students can go to summer studies camp or for a special course. Industrial Partners: Industrial exposure is given to the students by leading industrialists and seminars and webinars are conducted on a regular basis. Based on all the above factors, I will suggest you choose IILM Noida for an MBA in Marketing.Read more
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Course Curriculum Overview :

Course Curriculum - It keeps updating every year plus the industry-based case study was a very good experience for me Academics - The industrial exposure is always a great to experience because of the campus having in the city so we have done industrial visit like HP, Dell, Amul, RB, etc Faculties - All the professor were mature enough to make us understand all the topics in a very understanding manner

College Events :

The campus is full of lush green and open-air The open-air theater is the best location in the college All the live events Technical, Cultural, Management Festivals happen in the same location We have an annual fest called Amifest in which we do all kinds of fun This is a cultural fest and we have sports event names as Sanghatan of all the amity across India

Campus Life :

Campus is one of the world class and the red bricks are the most appealing and very beautiful All the facilities is world class as well as the facilities plus library is a very good condition because all the students are willing to pay the cost so the facilities should be world class

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