Post Graduate Diploma in Advertising Course Jobs, Careers, Companies, Salary trend and Packages 2024-2025

Advertising is the process of creative and effective employment of different media tools available such as magazine, websites, newspapers, television, radio etc. for selling the product or service. This course aims at equipping the students with the skills that will help them foster their growth as advertisers. These days, advertising is a vibrant sector. The demand for advertising graduates is spread across various sectors. The advertising agencies look for them for the roles of scriptwriters, photographers, visualizers, typographers and copywriters.

The areas where advertising graduates are sought for executive profiles are client servicing, market research and media research. Apart from that, there is a demand for advertisers in media industry such as exhibitions, press, television, radio etc. They are also needed in many government departments. They may work for various agencies at the same time by working as a full time or part time freelancer. Thanks to the skills developed during this course, the graduates can apply the same to set up their advertising agencies and be successful entrepreneur.

The top recruiters who are always on the lookout to hire fresh talent in advertising are listed below:

Ogilvy & Mather
JWT Limited
Adfactors PR
Justdial
Perfect Relations
Indiamart
IMRB International
Leo Infocom Network
Burnett Private Limited
GroupM Media

Job Profiles:

The Advertising can work for top companies at different job profiles. Some of them are displayed below in the table-

Job Profile	Description
Events Promotion Executive	Manage Events onsite and do necessary coordination. Act as single point of contact for projects assigned
Marketing Research Executive	Needs to carry out extensive marketing research making use of secondary resources.
Media Planning Manager	Responsible for the advertising and media functions. Require to identify the strategic ways of advertising
Corporate Communication Executive	Requires creating marketing and promotional materials and developing marketing communications campaigns
Media Buying Manager	Entrusted with managing vendor relationships, self serve platforms and campaigns.
Display Marketing Executive	Tasked with promoting content with the help of online tools.

PGD in Advertising: Salary Trends

Advertising is a rewarding career. Advertising graduates can take home lucrative salary packages. An estimation of latest salary trends in the field of advertising is displayed with the help of the graph displayed below:

salary graph for PG Diploma in Advertising