Post Graduate Diploma in Advertising Syllabus, Course Structure and Program Schedule 2024-2025

Syllabus of Post Graduate Diploma in Advertising is designed as per the latest needs of industry and revised accordingly to keep it updated.The course aims to train students to identify problems in advertising and come up with solutions apply their skills.

Core courses, electives and practical experience form part of its syllabus. The delivery method of this course offers a balanced approach by incorporating classroom learning along with workshops and practical training programs.

At different institutions, the syllabus may differ. Some subjects stay the same in syllabus of all institutes. Some of these subjects are briefly described in the table below:

Paper	Topics	Objectives
Introduction to communication	Communication and Audiences, .Mass Communication Theories, The Print Media, Introduction to the Audio Visual Media, Media Organizations of the Government	This paper focuses on making the students understand the fact that advertising is persuasive form of Communication.
Introduction to advertising	Advertising in Economy, Advertising and Marketing, The Advertising Business, Advertising Theories, Social, Ethical and Legal aspects of Advertising	This paper aims at studying the evolution of advertising as a discipline.
Principles of public relations	Four elements of Public Relations, Evolution of Public Relations, Development of Public Relations in India, Organisation for Public Relations, Public Relations and Publics, Future of Public Relations	The purpose of this paper is to study the evolution of Public Relations as a discipline.
Creating advertisements	Introduction to Typograpy, Principles of Design, Setting Advertising, Developing Advertising Strategy, Introduction to copy writing, Message, Making Radio Commercials, Television Advertising	The objective of this paper is to study the art and craft of creating advertisements for various media
Advertising & PR	Public Relations as Communication, Public Opinion, Techniques of propaganda, The nature of public issues, Employee Relations, Shareholder Relations	The aim of this paper is to understand the different publics and establish effective public relations.
Media planning	Media planning process, Segmenting and targeting, Media selection, Planning, Tactics and implementation Media effectiveness	This paper provides an insight into the field of media planning.