Post Graduate Diploma (PGD) in Digital Marketing Top Colleges, Syllabus, Scope and Salary

Pranjal Singhal's profile photo

Pranjal Singhal

Content Curator | Updated on - Sep 28, 2021

PGD in Digital Marketing is a postgraduate level program the duration of which is 1 year. Students seeking admission to this course must hold a Bachelor’s degree in relevant discipline or equivalent from a recognized university. Admission to this program will be granted based on candidate’s performance in the entrance test followed by Personal Interview or on the basis of Merit in the Bachelor’s degree examination.

A list of colleges in India offering PGD in Digital Marketing program is given below:

The average fee to pursue this program ranges from INR 30,000 to INR 1,00,000.

Students who wish to get something new in the field of Digital Marketing and are interested in knowing the fundamentals of Marketing and Digital Media are well suited to this course. PGD in Digital Marketing course helps students in understanding the concepts and tools which will help organizations in digitalizing themselves. With the help of this course, students will be able to make their career as a successful Digital Media Marketer.

The career options in this course include jobs in various fields such as in Colleges and Universities, MNCs, E-Customer Relationship Management, E-Marketing, Online Market Research, Govt. Organizations etc. After completing PGD in Digital Marketing, professionals can opt for jobs of various profiles such as a Lecturer/ Teacher, Digital Marketing Specialist, Marketing Manager, Content Writer, Social Media Manager, SEO Analyst etc. Post Graduate Diploma holders in Digital Marketing will get an average annual salary ranging from INR 3 to 6 Lacs

PGD in Digital Marketing: Course Highlights             

Course Level Post Graduate
Duration 1 year
Examination Type Semester System
Eligibility Bachelor’s degree in relevant discipline or equivalent
Admission Entrance Test followed by Personal Interview or Merit Based
Course Fee Between INR 30,000 to INR 1,00,000 per year
Average Starting Salary INR 3,00,000 to INR 6,00,000
Top Recruiting Organizations Institute of Marketing Communications India, Ministry of Information Technology, Arena Solutions, MNCs etc.
Top Recruiting Areas College and Universities, MNCs, E-Customer Relationship Management, E-Marketing, Online Market Research, Govt. Organizations etc.
Top Job Profiles Lecturer/ Teacher, Digital Marketing Specialist, Marketing Manager, Content Writer, Social Media Manager, SEO Analyst etc.

PGD in Digital Marketing: What is it about?

PGD in Digital Marketing generally focuses developing and planning a digital platform, gaining expertise in social advertising which helps in representing a firms motto on social media, finding the digital research tools and enhancing the customer engagement. This course is also concerned with the modernization of various marketing platforms.

This course is best suited to those students who want to get employment in the field of Digital Marketing and who have a sound knowledge of the field of Marketing. Students seeking admission to PGD in Digital Marketing program should possess various skills such as verbal, analytical and logical skills. Students must possess time management skills as well as leadership qualities to excel in this field.

On completion of this course, students can go for jobs in various fields such as College and Universities, MNCs, E-Customer Relationship Management, E-Marketing, Online Market Research, Govt. Organizations etc.

PGD in Digital Marketing: Top Institutes

A list of some of the famous institutes in India offering PGD in Digital Marketing program is provided in the table given below:

Name of the Institute Location Average Course Fee
Deviprasad Goenka Management College of Medical Studies Mumbai, Maharashtra INR 1,00,000
Institute of Marketing Communications India New Delhi -
Tata Institute of Social Sciences Kolkata INR 91,000
Digital Marketing Institute Delhi -
NMIMS University Mumbai, Maharashtra INR 41,500
EMDI Institute of Media and Communication Mumbai, Maharashtra INR 80,000
Delhi School of Communication Delhi INR 1,00,000
Symbiosis Centre for Learning Pune, Maharashtra INR 30,000

PGD in Digital Marketing: Eligibility Criteria

Students seeking admission to PGD in Digital Marketing program must hold a Bachelor’s degree in relevant discipline or equivalent from a recognized university. To get admission to this program, students have to clear the cut-off marks decided by the College/ University in the entrance exam. However, some colleges also offer direct admission to this program i.e. on the basis of Merit in the Bachelor’s degree examination.

PGD in Digital Marketing: Admission Procedure

Candidates who wish to pursue PGD in Digital Marketing program will get admission either on the basis of their performance in the entrance test conducted by the respective College or University and Personal Interview or on the base of Merit in the Bachelor’s degree examination. Admission to this program will commence from September. Students desirous of pursuing this program can apply for the same either online or offline.

To fill the application form online, candidates have to visit the College’s/ University’s official website and fill the application form correctly. After completing the registration process, the admission authorities will contact you after which you need to visit the College in person with all the documents required such as Bachelor’s degree Mark Sheet, Degree, ID proof and photographs as part of the admission process. Candidates can also apply offline by purchasing the application form along with a brochure from the College and submit the same after filling it correctly.

The list of institutes offering PGD in Digital Marketing program along with their admission procedure is given below:

Deviprasad Goenka Management College of Medical Studies Entrance Test + Interview/ Merit Based
Institute of Marketing Communications India Entrance Test + Interview/ Merit Based
Tata Institute of Social Sciences Entrance Test + Interview/ Merit Based
Digital Marketing Institute Entrance Test + Interview/ Merit Based
NMIMS University Entrance Test + Interview/ Merit Based
EMDI Institute of Media and Communication Entrance Test + Interview/ Merit Based
Delhi School of Communication Entrance Test + Interview/ Merit Based
Symbiosis Centre for Learning Entrance Test + Interview/ Merit Based

After receiving all the applications, the Colleges/ Universities mentioned above will release their individual cut-off percent in the entrance test for admission to PGD in Digital Marketing. Only those candidates will get admission to this program who qualifies the cut-off percent decided by the respective College/ University and also on meeting the other admission requirements.

PGD in Digital Marketing: Syllabus and Course Description

On getting admission to PGD in Marketing Management program, students are required to study the subjects mentioned below. The details of subjects that students need to study while pursuing this course are given in the table below:

Semester I Semester II
E-Customer Relationship Management Search Engine Optimization (SEO)
E-Supply Chain Management Search Engine Marketing (SEM)
Internet and Web Optimization Social Media Marketing (SMM)
Integrated E-Marketing Email Marketing and Mobile SEO
Online Market Research Project

PGD in Digital Marketing: Career Prospects

PGD in Digital Marketing course helps students to become successful Marketers in the field of Digital Media. This course is well suited to those students who want to enhance their verbal, analytical and logical skills and for those who want to work in the Marketing firms. After completing this program, numerous opportunities exist for students such as they could become a Lecturer/ Teacher, Digital Marketing Specialist, Marketing Manager, Content Writer, Social Media Manager, SEO Analyst etc.

On completion of PGD in Digital Marketing, students will be able to work in the following profiles:

  • Lecturer/ Teacher
  • Digital Marketing Specialist
  • Marketing Manager
  • Content Writer
  • Social Media Manager
  • SEO Analyst

PGD in Digital Marketing Top Recruiters

Some of the top recruiting organizations across India with recruitments in this field are listed below:

  • Institute of Marketing Communications India
  • Ministry of Information Technology
  • Arena Solutions
  • MNCs

PGD in Digital Marketing: Salary Trends

PGD in Digital Marketing course is in huge demand among students as it is job oriented and offers various career opportunities in the field of Digital Marketing. The average monthly salary offered to students after completing this course ranges from INR 25,000 to 50,000 and this salary depends on the College, experience and candidate’s knowledge. Students having decent experience in this field might get a job with high salary.

PGD in Digital Marketing annual salary
Job Profile Job Description Average Annual Salary (INR)
Lecturer/ Teacher A Lecturer/ Teacher is responsible for teaching and sharing his/ her knowledge about the particular subject to students. INR 3,00,000 to INR 6,00,000
Content Writer The job of a Content Writer in Digital Marketing is to write content for social media, e-commerce websites and many more. INR 3,00,000 to INR 5,00,000
Digital Marketing Specialist A Digital Marketing Specialist is a person who is responsible for handling all the marketing operations such as display media, social media such as for an organization. INR 4,00,000 or INR 6,00,000
SEO Analyst The job of an SEO Analyst is to ensure that a firm’s online content can be easily found by the customers or potential buyers. INR 3,00,000 to INR 6,00,000

Post Graduate Diploma in Digital Marketing : 18 answered questions

VIEW ALL

Ques. What is the best option for pursuing a PGDM in marketing and finance among BIMTECH Noida, IILM Gurgaon, Jaipuria Noida, IBS Hyderabad, and IBS Gurgaon?

● Top Answer By Aaditya Hari Nair on 28 Sept 21

Ans. A postgraduate degree plays a vital role in forming the base for a stable career. If you want to make a mark in your life then you should be very serious about opting for the right college and the right education for yourself.  Few points I would like to discuss with you on choosing marketing and finance from BIMTECH: BIMTECH has been ranked in the top 50 for both the institutes Noida and Gurgaon campus. And the placements statistics are appealing too. BIMTECH Noida is considered best for marketing. The placements vary on the factors like profile, skill overall experience, and other major and minor factors. The specializations offered here are diverse including finance, marketing, IT, Retail, BFIS, etc. Feedbacks are given to students and is personalized with their assignments and cases. Also, there are doubts clearing sessions for better improvement and better results. Many recruiters such as Amazon, Accenture, Infosys, Maruti Suzuki, KPMG, and many more come on campus. The placements start from 6 LPA and many students end up with 18 LPA. Moreover, BIMTECH is one the prominent college which gives an online platform to learn and allows you to join a professional course in distant universities and colleges along with providing complete support and assistance.Read more
0
0
1 Answer
●●●

Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Jyotshna Ranjan on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
0
0
1 Answer
●●●

Ques. How is Amity Business School Noida for marketing?

● Top Answer By Keshav Jindal on 28 Jul 21

Ans. Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages. Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute. Amity Business School provides an overall good exposure in all industrial sectors. The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion. Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.Read more
0
0
1 Answer
●●●

Ques. What will be the better choice for marketing, BIMM or PIBM? Why?

● Top Answer By Admin on 26 Jul 21

Ans. For an MBA in marketing, PIBM is definitely a better option than BIMM. The points below state some of the key highlights of PIBM, along with some advantages and disadvantages of both the institutes, which will support the choice. PGDM from PIBM is a much better choice than that of BIMM, having a guarantee of a secured future after passing out of the institute. PIBM provides the best available training in separate sessions, which is one of the most vital aspects required to get a good placement in MNCs. In such training sessions, every individual is mentored with utmost care and personal assistance methods. Guest lecture sessions are organized by the institute in which mentors from the corporate world visit and guide the students. Throughout the sessions, you will be made to go through several Industrial visits, winter and summer internships, live projects, and assignments. This will offer proper practical knowledge, be interactive, and have good exposure to the corporate world. Various students have been offered PPOs by top companies. In the in-campus placement, every student in PIBM is easily placed, being well trained through the mock GD and PI classes. PIBM does not maximize seats in its batches. The total number of seats available in the institute is limited, which decreases the competition in placement. Due to this low competition in placement, students need not work hard for their preparation. Talking about BIMM, there are some disadvantages that make it the less preferred option among the two. The main problem faced is the batch size, which is huge. There is a lot of competition in the placement of BIMM just because of this reason. The faculties in BIMM do not pay as much personal attention as required for individual students. This is also an effect of the huge batch size. Therefore, considering all the points stated above, it is clear that PIBM is definitely a better choice, having a much better training facility and placement than BIMM.Read more
0
0
1 Answer
●●●

Ques. Which one is better for an MBA in marketing, PIBM Pune or IILM Noida/Gurgaon?

● Top Answer By Janvi Bhambri on 15 Jul 21

Ans. PIBM and IILM are both good institutes when it comes to MBA or management studies. IILM is comparatively old and also has a legacy of more than 25 years which gives it an edge over PIBM Pune. Moreover IILM has 3 campuses in the Delhi and Noida region and also in cities like Jaipur, Lucknow etc. IILM is the better of the two due to the reasons below. Curriculum: Its curriculum has been widely accepted and has been globally recognized adding to its list of achievements. Location: Its location brings it closer to the industries with tons of job opportunities. Also, it is located near the capital of the country. Alumni Network: Strong alumni network of more than 15000+ students who are present globally in almost every MNC. Placements: More than 300 companies visit the campus drive every year for placements. According to the recent placement highlights the highest CTC offered at the institute is 5 LPA. Higher Studies Abroad: It has tie-ups with some of the leading institutes of the USA and UK. Students can go to summer studies camp or for a special course. Industrial Partners: Industrial exposure is given to the students by leading industrialists and seminars and webinars are conducted on a regular basis. Based on all the above factors, I will suggest you choose IILM Noida for an MBA in Marketing.Read more
0
0
1 Answer
●●●

Post Graduate Diploma in Digital Marketing Fee Structure in India


10 K (Minimum Fee)PUBLIC COLLEGES20 K  (Maximum Fee)
15 K (Average Fee)
60 K (Minimum Fee)Private COLLEGES8.55 L (Maximum Fee)
3.32 L (Average Fee)

Post Graduate Diploma in Digital Marketing Fee Structure By state


Delhi NCR

20 KPUBLIC COLLEGES20 K
20 K
60 KPrivate COLLEGES6.25 L
2.12 L

Comments



No Comments To Show

Post Graduate Diploma in Digital Marketing Colleges IN INDIA

View All
Mumbai University - [MU]
Mumbai, Maharashtra
UGC
22 K first year fees
VIEW ALL COURSES & FEES
80.75 K first year fees
VIEW ALL COURSES & FEES
3.06 L first year fees
VIEW ALL COURSES & FEES
3.25 L first year fees
VIEW ALL COURSES & FEES
4.55 L first year fees
VIEW ALL COURSES & FEES
25 K first year fees
VIEW ALL COURSES & FEES
GIBS B School
Bangalore, Karnataka
AICTE
7.25 L Total fees
VIEW ALL COURSES & FEES