Post Graduate Diploma in Marketing Management Top Colleges, Syllabus, Scope and Salary

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Pranjal Singhal

Content Curator | Updated on - Sep 28, 2021

PGD in Marketing Management is a 2-year master degree program, the minimum eligibility is bachelor degree from a recognized institutes and colleges or its equivalent exam. Institutes provide admission to candidates on basis of entrance exam score.

Some of these entrance exams are:

Some of the Top PGD in Marketing Management Colleges are:

Average course fee charged by various institutes ranges between INR 4 to 20 Lacs.

Marketing is an essential part of any business be it a large corporate organization or a small-scale industry. Without adequate forms of Marketing, an enterprise cannot strive to expand its business. This is where the role of an individual with a specialized degree in Marketing comes to play. A PGD in Marketing Management helps an individual develop insights about the Why’s and How’s of the market and consumer behavior.

Average starting salary of PGD in Marketing Management pass outs ranges between INR 2.5 to 10 Lacs depending upon expertise and experience of a candidate in this field. The program instructs graduates for a wide variety of career paths within the public, private and not-for-profit sectors. Career openings lie in regions like marketing management, technical writing, sales, consulting, training, etc. Candidates may also find jobs in computer companies, stores, utility companies, food producers, construction firms, art organizations, manufacturing firms and alike.

Such postgraduates are hired in capacities such as Associate Professor, Consultant, Management Trainee, Business Manager, Assistant Manager, Sales Operations Associate, Marketing Communication Manager, Business Process Analyst, Demand Supply Advisor, Relationship Manager Etc. The average salary of the candidates in this field is INR 6.25 Lacs.

PGD in Marketing Management [PGDMM]: Course Highlights

Course Level Post Graduation
Duration 2-years
Examination Type Semester System
Eligibility Bachelor’s Degree in any Discipline
Work Experience is required for Executive Programs
Admission Process Entrance Exam + Group Discussion/Personal Interview
Major Entrance Exams CAT, XAT, MAT, CMAT, SNAP
Program Fee INR 4 to 20 Lacs
Average Starting Salary INR 2.5 to 10 Lacs
Top Hiring Companies Exim, SEA, Al Futtaim Kaybee, RAK Bank, KOJ Establishment, Ranbaxy Fine Chemicals India, Sony, Al Ghanim, Spencer’s Retail Ltd India, Avalon Consulting, Strategic Foods, etc.
Top Job Areas Education & Research Institutes, FMCG companies, Catering Organizations, Sales, Banks, Retail, IT Companies etc.
Top Job Positions Associate Professor, Consultant, Management Trainee, Zonal Business Manager, Assistant Manager, Sales Operations Associate, Marketing Communication Manager, Business Process Analyst, Demand Supply Advisor, Relationship Manager etc.

PGD in Marketing Management [PGDMM]: What is it about?

Trade and commerce have been the backbone of any civilization. Selling constitutes an important part of commerce. The art of selling hence is considered most important in an organization. The art of identifying the right consumer base and building a brand falls in the forte of Marketing. Working as a marketing professional requires you to build and promote a brand and help an organization to recognize consumer behavior and cater to their requirements among other things.

Skills required by candidates for PGD in Marketing Management degree are Mathematical Ability, Good Communication Skills, Analytical and Leadership Skills, Reasoning Skills and Problem-Solving Skills.

PGDMM course provides vast learning help students to become better future marketing managers and ace in this field.

Some of the things that you learn in this course are:

  • Market Research and Analysis
  • Selling
  • Pricing
  • Advertising
  • Product Designing
  • Presentation
  • Communication

By pursuing PGD in Marketing Management Degree, candidates are acquainted with prominent marketing strategies and are taught how to instruct, execute and advance productive and viable marketing systems. Candidates will also likely figure out how to adjust to quickly evolving innovations, construct client maintenance and fulfilment, and between the client and the individuals who they work with on their marketing team.

PGD in Marketing Management course furnishes candidates with theoretical and practical training to build up skills to run the marketing branch of a business or organization. Courses include directing, conducting and analyzing broad market research before assembling together marketing campaigns. Candidates may also learn about management, product development and sales promotion. Additionally, many programs in marketing or marketing management put a solid emphasis on internet technologies, social networking and rising media stages that organization may utilise to market products and services.

The course is appropriate for those candidates who need to increase significant involvement and experience in implementing and developing integrated marketing issues and develop skills in working with other line managers to get the best result.

PGD in Marketing Management [PGDMM]: Top institutes 

Name of Institute City  Fees
FMS, DU New Delhi 10, 000
Jamnalal Bajaj Institute of Management Studies Mumbai 3 Lacs
ICFAI Business School Hyderabad 6.25 Lacs
Christ University Bangalore 1.53 Lacs
Department of Management Studies, IIT IIT Delhi 4 Lacs
Symbiosis Institute of Management Studies Pune 7.85 Lacs
SRM Business School Lucknow -
Department of Management, BITS BITS Pilani 3.14 Lacs
CMS Business School Bangalore 3.88 Lacs
Nirma University Ahmedabad 5.46 Lacs
GIBS Business School Bangalore 2.55 Lacs
Institute of Management Studies Dehradun 1.99 Lacs
University of Delhi New Delhi INR 10,000
Jamnlal Bajaj Institute of Management Studies Mumbai INR 3,00,000
ICFAI Business School Hyderabad INR 6,25,000
Shailesh J Mehta School of Management IIT Bombay Mumbai INR 1,25,000
Christ University Bangalore INR 1,53,000
SP Jain Institute of Management Mumbai INR 8,00,000
Institute of Management Technology Ghaziabad INR 8,25,000
KJ Somaiya Institute of Management Studies Mumbai INR 6,04,000
Narsee Monjee Institute of Management Studies Mumbai INR 6,58,000
Department of Management Studies IIT Delhi New Delhi INR 4,00,000
Vinod Gupta School of Management Kharagpur INR 3,12,000
Symbiosis Institute of Business Management Pune INR 7,85,000

PGD in Marketing Management [PGDMM]: Eligibility     

Graduation or a Bachelor's Degree in any discipline obtained through the 10+2+3 system or an equivalent qualification with a minimum aggregate of 50% or equivalent CGPA from a recognized university incorporated by an act of the Central or State Legislature in India. There is a Relaxation of 5% aggregate for SC/ST candidates.

PGD in Marketing Management [PGDMM]: Admission Process

The process of admission through entrance tests is better explained through the below given process.

  • 1st Step - Online / Paper - based Entrance Test
  • 2nd Step – Group Discussion / Personal Interview
  • Final Step – Final Offer of Admission

On the basis of performance in Entrance Test, a handful of students are called for Group Discussion and Personal Interview. Some institutes also conduct Essay Writing Test prior to Group Discussion and Interview. On the basis of overall performance a student is offered admission at the institute. All the major B-Schools also give weightage to performance in Higher Secondary and Graduation level while preparing the final list of selected students.

PGD in Marketing Management: Direct Admission

Certain Institutes also offer Direct Admission in MBA programs on the basis of marks or percentile scored in the top Management Exams like CAT, GMAT, XAT etc. However, these days almost all B-Schools have a Group Discussion or Personal Interview or both as part of their selection process. So students seeking admission to good B-Schools should gear up for one or other of the entrance exams conducted..

PGD in Marketing Management [PGDMM]: Syllabus and Course Description

Semester I Semester II
Principles & Practices of Management Services Marketing
Principles of Marketing Retail Marketing
Fundamentals of Management Accounting Sales Management & Personal Selling
Managerial Economics Distribution Management & Logistics
Research Methodology Market Research
Consumer Behaviour Relationship Marketing
Business Communication Indian Economic Environment
Fundamentals of Information Technology Field Work + SPSS
Semester III Semester IV
International Marketing Brand Management
Laws related to Marketing Strategic Marketing
Financial Services Marketing Export Documentation & Forex Management
Marketing Communication Direct Marketing
Retail Operations Management Industrial Marketing
Project Work Rural & Agricultural Marketing
Foreign Language Entrepreneurship Development & Project Management
Virtual Marketing Foreign Language

PGD in Marketing Management [PGDMM]: Career Prospects

Human Civilization, since time immemorial, has practiced some form of Trade and Commerce. Present society is more economy driven than ever. In such scenarios, all companies require a skillful marketer hence increasing the demand for postgraduates with a specialization in Marketing. With the rapid growth of FMCG (Fast Moving Consumer Goods) sector in India, there is all the more demand for Management Graduates with a specialization in Marketing.

Post Graduate Diploma in Marketing Management [PGDMM] can be assigned any of the following roles in an organization:

  • Marketing Manager
  • Business Development Manager
  • Area Sales Manager
  • Business Development Executive
  • Regional Sales Manager
  • Brand Manager
  • Market Research Analyst
  • Media Planning

Marketing Graduates looking for job prospects in Public Sector can find opportunities in PSU’s (Public Sector Undertakings). Usually people in Marketing Positions in Public Sector Firms are responsible for creating impactful Marketing strategies that could get message across. They can also find jobs with various semi-government banks and financial organizations. A lot of students also opt for Government exams like UPSC and SSC.

PGD in Marketing Management: Top Recruiters

  • HDFC
  • Tata Consultancy Services
  • Cognizant Technology Solutions Corp
  • Accenture
  • IBM

Some of the popular professional avenues open to such graduates are listed below with the corresponding salaries offered for the respective positions.

Post Graduate Diploma in Marketing Management annual salary
Job Position Job Description Average Annual Pay Scale in INR
Associate Professor Associate Professor is in charge for academic discipline research and teaching responsibilities as suitable, and must be designed to support and help the needs of the departments of college. INR 5 to 6 Lacs
Consultant Consultants are in charge to help the organization through expertise and advice to enhance their business performance with regards of profitability, operations, management structure, and strategy. INR 8 to 9 Lacs
Marketing Manager Marketing Manager is in charge for creating and developing implementation and execution strategic marketing plans for a company or entire organization in order to catch potential clients and retain existing customers also. INR 6 to 7 Lacs

Post Graduate Diploma in Marketing Management [PGDMM] : 18 answered questions


Ques. What is the best option for pursuing a PGDM in marketing and finance among BIMTECH Noida, IILM Gurgaon, Jaipuria Noida, IBS Hyderabad, and IBS Gurgaon?

● Top Answer By Aaditya Hari Nair on 28 Sept 21

Ans. A postgraduate degree plays a vital role in forming the base for a stable career. If you want to make a mark in your life then you should be very serious about opting for the right college and the right education for yourself.  Few points I would like to discuss with you on choosing marketing and finance from BIMTECH: BIMTECH has been ranked in the top 50 for both the institutes Noida and Gurgaon campus. And the placements statistics are appealing too. BIMTECH Noida is considered best for marketing. The placements vary on the factors like profile, skill overall experience, and other major and minor factors. The specializations offered here are diverse including finance, marketing, IT, Retail, BFIS, etc. Feedbacks are given to students and is personalized with their assignments and cases. Also, there are doubts clearing sessions for better improvement and better results. Many recruiters such as Amazon, Accenture, Infosys, Maruti Suzuki, KPMG, and many more come on campus. The placements start from 6 LPA and many students end up with 18 LPA. Moreover, BIMTECH is one the prominent college which gives an online platform to learn and allows you to join a professional course in distant universities and colleges along with providing complete support and assistance.Read more
1 Answer

Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Jyotshna Ranjan on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
1 Answer

Ques. How is Amity Business School Noida for marketing?

● Top Answer By Keshav Jindal on 28 Jul 21

Ans. Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages. Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute. Amity Business School provides an overall good exposure in all industrial sectors. The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion. Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.Read more
1 Answer

Ques. What will be the better choice for marketing, BIMM or PIBM? Why?

● Top Answer By Admin on 26 Jul 21

Ans. For an MBA in marketing, PIBM is definitely a better option than BIMM. The points below state some of the key highlights of PIBM, along with some advantages and disadvantages of both the institutes, which will support the choice. PGDM from PIBM is a much better choice than that of BIMM, having a guarantee of a secured future after passing out of the institute. PIBM provides the best available training in separate sessions, which is one of the most vital aspects required to get a good placement in MNCs. In such training sessions, every individual is mentored with utmost care and personal assistance methods. Guest lecture sessions are organized by the institute in which mentors from the corporate world visit and guide the students. Throughout the sessions, you will be made to go through several Industrial visits, winter and summer internships, live projects, and assignments. This will offer proper practical knowledge, be interactive, and have good exposure to the corporate world. Various students have been offered PPOs by top companies. In the in-campus placement, every student in PIBM is easily placed, being well trained through the mock GD and PI classes. PIBM does not maximize seats in its batches. The total number of seats available in the institute is limited, which decreases the competition in placement. Due to this low competition in placement, students need not work hard for their preparation. Talking about BIMM, there are some disadvantages that make it the less preferred option among the two. The main problem faced is the batch size, which is huge. There is a lot of competition in the placement of BIMM just because of this reason. The faculties in BIMM do not pay as much personal attention as required for individual students. This is also an effect of the huge batch size. Therefore, considering all the points stated above, it is clear that PIBM is definitely a better choice, having a much better training facility and placement than BIMM.Read more
1 Answer

Ques. Which one is better for an MBA in marketing, PIBM Pune or IILM Noida/Gurgaon?

● Top Answer By Janvi Bhambri on 15 Jul 21

Ans. PIBM and IILM are both good institutes when it comes to MBA or management studies. IILM is comparatively old and also has a legacy of more than 25 years which gives it an edge over PIBM Pune. Moreover IILM has 3 campuses in the Delhi and Noida region and also in cities like Jaipur, Lucknow etc. IILM is the better of the two due to the reasons below. Curriculum: Its curriculum has been widely accepted and has been globally recognized adding to its list of achievements. Location: Its location brings it closer to the industries with tons of job opportunities. Also, it is located near the capital of the country. Alumni Network: Strong alumni network of more than 15000+ students who are present globally in almost every MNC. Placements: More than 300 companies visit the campus drive every year for placements. According to the recent placement highlights the highest CTC offered at the institute is 5 LPA. Higher Studies Abroad: It has tie-ups with some of the leading institutes of the USA and UK. Students can go to summer studies camp or for a special course. Industrial Partners: Industrial exposure is given to the students by leading industrialists and seminars and webinars are conducted on a regular basis. Based on all the above factors, I will suggest you choose IILM Noida for an MBA in Marketing.Read more
1 Answer

Post Graduate Diploma in Marketing Management [PGDMM] Fee Structure in India

3.20 K (Minimum Fee)PUBLIC COLLEGES25.75 K  (Maximum Fee)
12.82 K (Average Fee)
5.42 K (Minimum Fee)Private COLLEGES8 L (Maximum Fee)
3.75 L (Average Fee)

Post Graduate Diploma in Marketing Management [PGDMM] Fee Structure By state

Uttar Pradesh

8.40 K
1.87 LPrivate COLLEGES6.90 L
4.71 L


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14 Reviews found out of 177280

8.3 /10

Placement Experience :

The placement cell of the college worked for all of us during our final year, As many good and reputed companies were invited by the college for the hiring process. Furthermore, I was selected by Nestle India on a good salary package. Also, the college provides proper training to the final years for the recruitment preparation.

Admission :

I took admission in this college to pursue PGDM course for which I appeared for the CMAT entrance conducted by AICTE. And submitted all the documents like my 10, 12th, graduation mark sheet as well as CMAT scorecard. After which I was able to get into this college.

Faculty :

All the professors were good with respect to their teaching strategies. Apart from this, most of them had a good educational qualification in the management field. Along with this, we were also given the opportunity to get a lecture from the visiting lecturers.

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9.3 /10

Placement Experience :

Our college provides good placement opportunities for the students. Overall around 90% of the students were placed. Many companies visited our college like, Asian Paints, Berger Paints, SBI Life, etc. Internships with general stipends of around Rs.10000 per month.

Admission :

My admission was done on the basis of the CMAT entrance exam and applied online for admission to this college. My application was shortlisted and I was called for the group discussion, I attended it and I was selected again for a personal interview.

Fee Structure And Facilities :

The total fee for the first year was ?258,000 and the second academic year was ?280,000. The total fee for the course as a whole was ?5.38 Lakhs. The fee structure of our college was feasible compared to other business schools.

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9.2 /10

Admission :

I got admission by taking the CAT entrance exam and I registered and fill out the application form with all the required information and submit it online. Then, after a few days, my application was shortlisted for a Group Discussion and on the basis of my performance in GD, I have been shortlisted again for an interview. Then for the last process, I submitted all the required documents.

Campus Life :

A number of extracurricular activities like International conferences, alumni meet, banking conclave, HR Practices, Photography competitions, Umang- Grameen Mela, Gala Nite, Management Odyssey, etc. We also have different types of clubs to join in our college like a Cultural club, movie club, etc.

Fee Structure And Facilities :

The grand total fee of the course cost ?5.38 Lakhs and it includes the tuition fees of ?100000 for the 1st semester, ?150000 for the second semester, ?160000 for the third semester and ?120000 for the fourth semester. It also includes other fees of ?8000 paid only once in the 1st semester.

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8.5 /10

Fee Structure And Facilities :

Our course fee for my MBA was Rs. 2,63,00 per annum, which was a bit high but the facility was provided according to the fee structure. The course duration for MBA is 2 years and the total fee for the whole course duration of MBA was around INR 520,000. Our Infrastructure is designed for many purposes like study, sports and all. Labs of the college are having a large variety of equipment that is well managed and updated. The library of the college is the heart of the college. The library is having a lot of numbers of books and national international magazines. You can find a variety of books there along with your syllabus.

Remarks :

I completed my MBA from XIM, Jabalpur campus, which was a wonderful experience for me, I connected with a number of people here including the seniors placed before me in different companies. I got good networking opportunities here and the corporate exposure was incredible. The hostel was quite good, the library was useful as there were many books regarding my syllabus and others too. The infrastructure of the college is quite good which makes the environment more focused.

Placement Experience :

College gives 100% placement guarantee. The placement cell of the college is really helpful. At the time of placement, there is a lot of opportunities. Placement cell and all faculty helped students in getting placed. In the last semester of my program, company visits were started on the campus and companies like Aditya Birla, Amazon, Wipro, Google, HDFC, etc. visited the campus. The average packages offered to students from our batch are 4-6 LPA.

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Post Graduate Diploma in Marketing Management [PGDMM] Colleges IN INDIA

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Assam University
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