PG Diploma in Advertising and Public Relation is a 1-year full-time Diploma level program.The eligibility criteria for the program is qualifying 10+2 examination in any relevant stream with an aggregate of 45% marks and above from a recognized university listed under UGC/AIU.
Some of the top colleges who offer the program of PG Diploma in Public Relations and Advertising are as follows:
- Indian Institute for Mass Communication - Delhi
- Sri Aurobindo Centre for Arts and Communication (SACAC) - New Delhi
- Aizaz Rizvi College of Journalism and Mass Communication (ARCJMC) - Uttar Pradesh
- Uttarakhand Open University - Uttarakhand
- Amity University- Noida
The average program fee ranges between INR 12,000 to 2.15 Lacs, which is subject to vary for different colleges and institutions.
Candidates will have to pass the written entrance examination held by the colleges at the entry level for admission to the program. This will be followed by Group Discussion and Personal Interview conducted by the college authority. Admissions will be based on the merit list, the marks of which will be calculated on the performance in the entrance examination and interview. The program is an integrated study of public relations and Advertising which forms the pillar of business assisting in marketing the product or service to the masses.
Candidates are supposed to possess good interpersonal skills as they will be required to carry on a lot of fieldwork in the form of marketing. They are also required to possess the knowledge of public relations, advertising, promotion, marketing and much more, which will help them understand the various areas of work related to the field of Public Relations and Advertising. Furthermore, candidates having the skills of patience and working in tight schedules can benefit from this program.
The graduates after the successful completion of the course are benefitted to start their career in the field of Public Relations and Advertising exploring their skills in the areas of mass communication, Branding, Marketing as well as various Public Service Utility departments. The graduates earn an average remuneration of INR 2 to 6 Lacs annually, which depends on the sector they are working.
PG Diploma in Advertising and Public Relation:
|Eligibility||Qualify 10+2 examination in any relevant stream with an aggregate of 45% marks and above/ Entrance Examination/ Group Discussion, Personal Interview.|
|Admission process||Merit List|
|Course Fee||Up to INR 12,000 to 2.15 Lacs|
|Average salary||Approx. Up to INR 2 to 6 Lacs|
|Top Recruiting Companies||ABP News, Times of India, INDIA TV, RED FM, etc.|
|Job Positions||Media Relation Officer, Advertising Media Planners, Marketing and Advertising Communication Specialist, Development Officer, etc.|
PG Diploma in Advertising and Public Relation: What is it About?
With the increase in the number of businesses and competition to be at the top, the level of marketing and advertising has turned a notch higher. Whether it’s a business or an individual as a brand, the need for better branding and advertising has become important criteria. Advertising plays the catalyst to spread the idea of product or brand to the masses. The program of PG Diploma in Public Relations and Advertising offers students to profess the skills of marketing and advertising tools by promoting them in a lucrative way.
The program lays light on public relations tools which have grown out to be an important medium for image building and its methodology of connecting to the masses. The students are taught the basic and advanced study of public relations making them proficient in organizing conferences, clear the image of the brand, construct press releases and create a positive image of the organization or individual as a brand.
Throughout the course, candidates are instilled with the skills needed to make them proficient PR consultants and advertisers. They are taught the skills of communicating through various mediums, polish their analytical, evaluative and creative skills. As this course deals with the relation of candidates with the masses, aspirants are required to have good communication competence in the form of writing and speech, patience to deal with different kinds of public and be abreast with the latest happenings of the industry. The curriculum balances the study through theory and project sessions to help students learn the nuances of the field.
PG Diploma in Public Relations and Advertising refines the skills of students, thus making them competent to take up challenging work on the job front. Having gained knowledge of the field, candidates are exposed to varied job scopes in private as well as government sectors. They have job scopes in MNCs, Business, Media, Marketing and much more. The course aims to refine the skills of candidates and bring out the best in them to perform well in the field of PR and advertising.
PG Diploma in Advertising and Public Relation: Top Colleges & Institutes
|Name of Institution||Location||Average Course Fee (in INR)|
|Indian Institute of Mass Communication||Delhi||1,02,000|
|Amity University (Jaipur)||Rajasthan||74,000|
|International Institute of Management Media and Institute of Technology (IIMMIT)||Delhi||NA|
|Noble Institute for Professional Studies (NIPS)||New Delhi||NA|
|Sri Aurobindo Centre for Arts and Communication (SACAC)||New Delhi||2,15,000|
|University of Lucknow||Uttar Pradesh||15,000|
|Aizaz Rizvi College of Journalism and Mass Communication (ARCJMC)||Uttar Pradesh||65,000|
|H.B. Institute of Communication and Management (HBICM)||Gujarat||NA|
|Baddi University of Emerging Sciences and Technologies||Himachal Pradesh||NA|
|Jagran Institute of Management and Mass Communication (JIMMC)||Uttar Pradesh||NA|
|Jagannathvishwa College of Science and Professional Studies||Uttarakhand||NA|
|Uttarakhand Open University||Uttarakhand||12,200|
PG Diploma in Advertising and Public Relation: Eligibility
Candidates who seek admission to the program of Post Graduate Diploma in Public Relations and Advertising are required to fulfil the following eligibility criteria:
- Those who have qualified 10+2 examination in any relevant stream with a minimum aggregate of 45% marks for General Category (40% marks for SC/ST candidates) are eligible for admission.
- Candidates are required to clear the entrance examination held by various reputed colleges and universities.
- Applicants are also needed to qualify Group Discussion and Personal Interview Sessions conducted by Colleges.
Post Graduate Diploma in Public Relations and Advertising: Admission Process
Applicants are required to fulfil the minimum criteria as formulated by various colleges for availing admission to PG Diploma in Public Relations and Advertising course. Candidates are supposed to clear their 10+2 examination in any relevant stream with minimum aggregate marks of 45% for general category and 40% for SC/ST candidates. Some of the reputed colleges may hold their written Entrance Examination comprising of objectives and essays.
The shortlisted candidates will have to attend the session of Group Discussion and Personal Interview assisting the institutes in gaining an insight into the aptitude and credibility of the student. Admissions will be furthered based on the merit list marks which will be calculated computing the score obtained in Group Discussion, Personal Interview, and Written Examination. Candidates will have to fill the forms online published on the official website of the college.
Candidates can avail for the application forms from the official website of the college or institution. All the important details pertaining to the admission dates, shortlisted candidates, and prospectus of the program will be notified on the official website.
PG Diploma in Public Relations and Advertising: Syllabus and Course Description
The curriculum is divided into two terms comprising of Theory and projects. The theory sessions include learning of the concepts and principles of advertising, giving students the idea to better the communication process. Students learn the skills of integrating functions of organizational strategies and goals. Through presentations, students gain an insight into the planning and production aspects of brand promotion.
The overall syllabus followed by most of the universities and colleges covered throughout the program is tabulated as follows:
|Subjects of Study|
|Advertising Principles, Concepts, and Management|
|Communication Theory and Research|
|Public Relations& Corporate Communication|
|Principles, Tools & Techniques of Communication|
|Creativity and Campaign Planning|
|Oral and Visual Communication|
|Digital Public Relations & Corporate Communication|
|Advertising, Marketing, and PR Research|
|Production Techniques & Methods|
** The Syllabus of the program is subject to vary for different colleges.
PG Diploma in Advertising and Public Relation: Career Prospects
PG Diploma in Public Relations and Advertising trains students in understanding the intricacies involved in the field. They are qualified to conduct press meets, write press releases, built campaigns for promotions and market the products or service. Students gain the knowledge in using the latest techniques of communications using the tools of PR in various situations. Students are trained to organize conferences, know the tactics of responding to the bad news, use social and online media for promotion as well as manage brand and client servicing.
After the successful completion of the program, students are qualified to explore their skills in various PSUs, MNCs, Media Communication Firms as well as Business. They can also work for Individual Brand Building which includes Celebrity Management and Business Management. They can become PR executives, Brand Managers, Content Developers, Advertising Media Planners and much more.
Some of the jobs options which can be chosen by the graduates after the completion of the course which are as follows:
|Job Profile||Job Description||Average Salary (in INR) per annum|
|Advertising Media Planners||Work includes planning, designing and meet the client needs, creating marketing, and promotion plan for the project.||3 to 4 Lacs|
|PR Executive||Work includes promotion, management, and maintenance of projects. To upgrade the image of individual, brand or organization they represent.||5 to 6 Lacs|
|Copy Writer||Work includes delivering verbal content to the companies accompanied by visual elements.||3 to 4 Lacs|
|Content Developers||Work includes writing the detailed description, update websites, copywriting articles and assist in technical work.||2 to 3 Lacs|
|Marketing and Advertising Communication Specialist||Work includes promoting, designing products and services, creating campaigns and events to promote through online and offline mediums.||5 to 6 Lacs|
|Development Officer||Work includes communicating and conveying important details associated with the organization, department to masses for donations.||2.5 to 4 Lacs|
|Public Relation Specialist||Work in liaison with employers, clients, and the public. Maintaining contacts, conveying information, establishing cooperative relations with different channels of media and government helping in image building.||4 to 5 Lacs|
|Media Relation Officer||Work includes maintaining good relations with different media houses, promote the services and ensure the image of the company is maintained. Compose press releases, articles for internal and external use.||2.4 to 4 Lacs|