Post Graduate Diploma in Rural Management or PGDRM is a full-time Rural Management program spanning a duration of 2 years. This program is considered equivalent to Master’s degree by the AIU (Association of Indian Universities) and AICTE (All India Council for Technical Education). Candidates are required to hold a Bachelor’s degree in any discipline with an aggregate of 50% marks and above. The program is covered in 5 terms with a combination of theory and field work.
Some of the colleges which offer the program in Post Graduate Diploma in Rural Management are as follows:
- Indira Gandhi National Open University – Mumbai
- Bangalore University - Karnataka
- Prin L.N. Welingkar Institute of Management Development & Research - Mumbai
- Yashwantrao Chavan Academy of Development Administration - Pune
- Institute of Rural Management – Gujarat
Candidates are required to pass the entrance examination held by the university. Some colleges may accept marks of CAT/XAT, however, the norms are subject to differ according to colleges. This program provides the students comprehensive knowledge about the various socio-economic factors reflecting the growth of rural society.
Candidates having the willingness to work for development and management of the rural areas, in addition, those who contain the knack to conduct research with a view of gaining a deeper understanding into the aspects of rural society, this program deems to a good choice for exploration. The course is designed in a manner where the candidate is imparted an integrated understanding of the necessary aspects of rural development.
The average course fee for PGDRM course ranges between INR 7,500 to 6.25 lakh which is subject to differ for different colleges. Graduates of this program are highly valued in sectors of NGO, Research, FMCG sectors can work for Development projects and funding agencies holding higher positions with some institutions providing campus placement facilities. The average remuneration of candidates who have successfully completed their program ranges between INR 2 to 3 lakhs for freshers, which would gradually increase with experience. However, the salary package of those opting for government sector depends on the limits set by the government.
PGDRM: Course Highlights Table
|Eligibility||Passed 10+2+3 Examination, Bachelor’s degree with 50% aggregate marks and above.|
|Admission process||Merit List, Some colleges may hold entrance examination such as CAT/XAT/GMAT|
|Course Fee||INR 6.25 lakhs|
|Average salary||INR 2 to 3 lakhs (Fresher)|
|Top Recruiting Companies||Amul, Monsanto, ICICI Bank, NABARD, Aditya Birla Group, National & International NGOs, Tata Group, Mahindra and Mahindra|
|Job Positions||Researcher, Rural Manager, Sugar Analyst, Agronomist, Project Co-ordinator, Rural Executive etc.|
PGDRM: What is it About?
Candidates for Post graduate diploma in rural management are trained to carry out challenging responsibilities pertaining to rural sectors. They are accountable to perform activities which are useful in conducting works in developmental organizations and rural co-operation. The program opens an opportunity for students who wish to conduct research about the economy and rural society.
The curriculum comprises of projects and field study where students are able to gain a better understanding of the way of life and condition of people in rural areas. Assignments include critical reasoning, essays and much more that are useful in the application while on fieldwork. Students are qualified in functional areas of Finance, Marketing, Operations and Human Resource Management which can deem to be useful for application in the further career.
Candidates who possess leadership skills and hold good proficiency in communicative skills can perform well in this program. Furthermore, those who have the zeal to work for the rural sector need to hold competence in handling masses and pressure, as the job of a rural manager is of an extremely demanding nature. The program assists the students to apply the concepts and tools of economic analysis reflecting them to rural managerial systems.
Post Graduate Diploma in Rural Management is considered equivalent to Master’s degree by the AIU and AICTE. Thus, students who pass out as graduates of this course have extremely lucrative opportunities on the career front. This course provides the best opportunity for those who are ready to harness their communicative and analytical skills in the growth of rural areas. The goal of the program is to use these skills and concept in bettering the condition of rural sectors and developing the economy of the system.
PGDRM: Top Colleges & Institutes
|Name of Institution||Location||Average Course Fee (in INR)|
|Indira Gandhi National Open University||Delhi||NA|
|Goodwill College||Uttar Pradesh||NA|
|International Institute for Learning in Management Business School (IILMBS)||New Delhi||NA|
|Prin L.N. Welingkar Institute of Management Development & Research||New Delhi||5,50,000|
|Yashwantrao Chavan Academy of Development Administration (YASHADA)||Pune||NA|
|Holy Cross College (Autonomous)||Tamil Nadu||NA|
|Institute of Rural Management (IRM Anand)||Gujarat||12,08,400|
|Jyotiba Institute of Management &Technology||Rajasthan||NA|
|Shyam Institute of Management & Technology (SIMT)||Delhi||NA|
|University of North Bengal||West Bengal||45,000|
|Mahatma Jyoti Rao Phoole University||Rajasthan||12,500|
|Institute of Rural Management||Rajasthan||5,96,000|
Candidates who seek admission to the program of Post Graduate Diploma in Rural Management are required to fulfill the following criteria:
- Candidates should have passed their Bachelor’s degree in any relevant stream with a minimum aggregate of 50% and above. (45% marks in case of SC/ST applicants).
- Candidates are required to have completed a minimum of 15 years of education i.e. 10+2+3 having graduated in any relevant discipline passed from a recognized university listed under UGC/AIU.
PGDRM: Admission Process
Candidates need to be graduates in any discipline, having completed at least 15 years of education (i.e. 10+2+3), having got a minimum aggregate of 50% marks and above in graduation level. The admission process of different colleges can be different.
An entrance examination will be held to check the credibility of the applicants. Some colleges may consider the marks of CAT/XAT/GMAT for further processing the admission. The application forms for admission can be downloaded from the official college websites where the candidate can apply for the course both through online and offline mode.
PGDRM: Syllabus and Course Description
The course curriculum is divided into four segments comprising of Classroom training, field work, internship, and training in order to gain an overall insight of the subject. The classroom training is divided into 5 terms during which the students will be offered an understanding of concepts, instill skills, and knowledge of rural development and management. 30% of the program will comprise of experiential learning through internship and training in villages.
The syllabus followed by universities and colleges are as follows:
|Term I||Term II|
|Financial Management||Marketing Management|
|Managerial Analysis and communicative skills||Financial Management|
|Organizational Behavior||Production and Operations Management|
|Quantitative Analysis of Rural Management||Operations Research|
|Economic Analysis of Rural Management||Collective Action and Cooperation|
|Rural Society and Polity||Macro Economic Perspectives|
|Rural Research Methods||Understanding Organisations|
|Rural Livelihood Systems||Gender Development|
|Term III||Term IV|
|Human Resource Management||Project Management|
|Development Theories and Practices||Strategic Management|
|Natural Resources and Sustainability||Managing Collectives|
|Costing Control Systems||Rural Development|
Optional Subjects: Dairy Development
Corporate Social Responsibility
Data Mining and Business Analytics
Development and Rural Communication
Governance & Development
Decentralization and Public Policy
Public Policy in Management
ICT for Development
|Legal Environment I|
|Management Information Systems|
|Marketing Research and Analytics|
|Legal Environment II|
Managing for NGOs
Public Systems Management
Financial and Commodity Derivatives
Values and Ethics Management
PGDRM: Career Prospects
Post-Graduates of Rural Management are trained to study the necessities of the sector and apply the knowledge in rural development and management projects. Students through internship and training are given a deeper insight into the actual rural scenario as well as help in gaining a perspective about the methodologies which can be used for developing rural areas.
Some colleges have their own placement cell whereby candidates are hired in many lucrative sectors ranging from FMCG companies, Social and Research Agencies, Academic Institutions, Voluntary Agencies and many more. They are recruited in the positions of Sugar Analyst, Researcher, Marketing & Sales Manager, Agronomist, Research Head and other such.
Listed below are job profiles and it’s work description which can be chosen by candidates after the completion of the program.
|Job Profile||Job Description||Average Salary (in INR) per annum|
|Agronomist||Work includes checking and improving the quality of crops. Develop methods to control weed growth and keep them free of diseases.||7 to 8 Lacs|
|Area Executive||Work includes supervising the workings of the staff in the area allotted. Planning, developing and executing tasks for the staff.||4 to 5 Lacs|
|Research Head||Supervise the project, improvise and suggest ideas for proper functioning, report data to senior director.||7 to 8 Lacs|
|Marketing and Sales Manager||Develop strategies for Marketing, Advertising, product development and help in its execution.||4 to 5 Lacs|
|Territory In-Charge||Supervise and carry out the organizational duties of sale force.||2 to 3 Lacs|
|Sugar Analyst||Contribute, analyze, and perform tasks to maintain the health of crops.||4 to 5 Lacs|
|Rural Managers||Supervising and managing the activities of staff, ensure the workings are carried out as prescribed.||1 to 3 Lacs|
|Senior Program Officer||Developing, monitoring, managing and evaluating research projects.||4 to 5 Lacs|
|Rural Minister||In-charge of activities concerning the day to day workings of rural areas. Ensuring all the departments are carrying out their work efficiently.||2 to 3 Lacs|