Doctor of Philosophy [Ph.D] (Marketing)
STEM Course
5 years
Full Time
On Campus
₹27 L/Yr
$32,589 /Yr
Offered By: Stanford Graduate School of Business
- Doctor of Philosophy [Ph.D.] Marketing is a 5-year program.
- The program is a thesis-based.
- This program is offered as full time and delivered on-campus.
- The field is often broken down into two broad subareas:
- Behavioral Marketing
- Quantitative Marketing
- Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:
- Decision making
- Attitudes and persuasion
- Social influence
- Motivation
- Cognition
- The quantitative marketing faculty at Stanford emphasizes theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics. Questions of interest include:
- Investigating consumer choices and purchase behavior
- Examining product, pricing, advertising, and promotion strategies of firms
- Analyzing competition in a wide range of domains
- Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems
- Nobel laureates are currently members of the Stanford community.
- According to QS Global World Ranking, Stanford University Ranked #2.
- The average salary is 98,314 USD.
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Important Dates
| Event | Application Date |
|---|---|
| Application Deadline For Autumn Intake | |
Tuition Fees
| Year | 1st Year Fees |
|---|---|
| Tuition Fees | ₹2701302 (USD 32589) |
Other Expenses
| Head | Avg Cost Per Year |
|---|---|
| Housing | ₹1672720 |
| Food | ₹691303 |
| Total Cost | ₹3234368 |
| Health Insurance | ₹114388 |
| Miscellaneous expenses | ₹755957 |
The fellowship stipend and/or research or teaching assistantship for 2020–21 is $45,850.
Eligibility & Entry Requirement
Academic Eligibility:
- Students must complete a master's degree from a recognized institution.
- The average cumulative high school GPA of students admitted to Stanford is 3.96 on a 4.0 scale.
- GRE general test scores optional.
Indian Student Eligibility:
Indian students are eligible to apply if they meet one of the following eligibility criteria:
- Completed a graduate degree with first-class in a relevant field from a recognized institution
Along with the minimum eligibility requirements, international students hailing from non-English speaking countries need to prove English proficiency through IELTS/TOEFL/any equivalent test to get admission to this program.
Scores Required
Required Document List
- Online Application: Students have to submit an online application form at the official website.
- Application Fee: Students need to submit their application fees.
- Statement of Purpose: Reasons or intentions for pursuing studies in this program, including a description of prior experience.
- 3 Letters of Recommendation: Three letters of recommendation are required; one letter must come from an academic source, although Stanford prefer at least two. Recommendations must be submitted online.
- Official GRE Test Scores: Students have to submit their GRE Test Scores.
- ELP Scores: Students have to submit their English language proficiency scores like IELTS, TOEFL, or other test scores.
Similar Programs
| Program | Important Date | Total Fees | Median Exams Score | |
|---|---|---|---|---|
-- | INR 27 L/Yr USD 32,589 /Yr |
| ||
| INR 21.1 L/Yr USD 25,464 /Yr |
|
Career and Placement after Course
Career opportunities are:
- Business Professor
- Management Consultant
- Policy Analyst
- Change Manager
- Top Executive
Scholarship Grants & Financial Aids
| Name | Scholarship Per Student | Level of Study | Type | |
|---|---|---|---|---|
| QS scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| SWE Scholarships | Scholarship per studentVariable Amount | Level Of StudyBachelor | TypeMerit-Based | |
| Young Women in Public Affairs Award | Scholarship per student₹ 3.3 L/Yr$4,000 | Level Of StudyBachelor | TypeMerit-Based | |
| Young Professionals Program | Scholarship per studentVariable Amount | Level Of StudyDoctorate | TypeMerit-Based | |
| Josephine de Karman Fellowship | Scholarship per student₹ 20.7 L/Yr$25,000 | Level Of StudyDoctorate | TypeMerit-Based | |
| YouAreWelcomeHere Scholarships | Scholarship per studentVariable Amount | Level Of StudyApprenticeship | TypeTuition-Fee-Waiver |
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