Advanced diploma in Marketing is a diploma course focused on marketing management, market research, the behaviour of customer, Sales etc. The duration is one or two-year course and the topics covered under this course includes- Fundamentals of Marketing,Sales and Distribution Management, Business communication, Market research, International marketing, Advertising and public relation etc.
Checkout: Top Colleges Advanced Diploma in Marketing
The student must have passed the 10+2 examination with a minimum of 50% marks from a recognized board. The admission in various colleges are mostly done through merit marks obtained by the students at previous higher education.
The average tuition fee for an advanced diploma in a Marketing course in India ranges around INR 45,000. It differs in private and government organisations.
After completing Advanced diploma in Marketing candidates can go for various top job profiles such as Marketing Manager, Advertising Manager, Marketing Executive, Sales Manager etc. Check Digital Marketing Courses
The average salary offered to Advanced diploma in Marketing course in India ranges from INR 9 Lacs and it increases as the skills and experience increases. Graduates having interest for further studies in the relevant discipline may go for pursuing further degree courses from various institutes.
Advanced Diploma in Marketing: Course Highlights
| Course Level | Under Graduate Diploma |
| Duration of Course | 1 Year |
| Examination Type | Semester/ Annual |
| Eligibility | 50% aggregate 12thexaminations from a recognized board |
| Admission Process | Entrance exam based/ Merit-based |
| Course Fee | INR 45,000 |
| Average Starting Salary | INR 9 Lacs |
| Job Positions | Marketing Manager, Advertising Manager, Marketing Executive, Sales Manager |
| Top recruiters | Digital marketing institute, E- commerce companies, colleges and universities ,government and private organizations. |
Advanced Diploma in Marketing: Admission Process
Admission to Advanced diploma in Marketing course is through both entrance examination and merit obtained in graduation level. Below given is the admission process for the same
- Fill application form: Visit websites of the respective college/institutes and fill application form but before it reads the instructions well for filling the form correctly.
- Documents required: The filling form required Various documents such as Aadhaar card, pan card,photographs, score card etc.
- Recheck before final submit: Before final submitting the admission form make sure your form hasn't any errors.
- Make payment: After completion of filling of admission form payment of fees should be done in online mode.
- Print confirmation slip: After making payment, the candidate should take a print out the final confirmation page for future reference.
Students have the option to take direct admission in university/colleges by filling the admission brochure and taking admission form through an offline method.
Advanced Diploma in Marketing Eligibility Criteria
- Basic eligibility is students should have passed 10+2 or equivalent with at least 50% aggregate marks or equivalent CGPA from a recognised board.
- Some universities or colleges provide admission on good scores in Entrance Examinations and good ranks and cutoffs score in university-level entrance examinations.
- Students having work experience have higher possibility to get preference over others. They can also join after completion of Diploma as well.
Advanced Diploma in Marketing: Tips to get the Best College
- Candidates should prepare seriously for the entrance exams as you can get a top college on the basis of these entrance examinations scores.
- Check reviews and placements of colleges by visiting colleges/institutes websites. It will enhance your confidence about taking admission in that particular college.
- Prepare seriously for personal interviews conducted by the college examination authority which is required by various top colleges.
- It’s better for you to understand the exam paper pattern and syllabus, topics covered for the entrance test conducted by that particular college for which you have to apply.
- Syllabus of different competitive exams may vary from the others, so it is important to read the guidelines and analyse the paper pattern and the process carefully before applying for the exam.
- Planning a regular routine for a positive mindset. You should have a healthy diet, regular exercise, and drinking lots of water.
- High scorers and top performers in entrance and written examinations got allotted to top most management colleges in India.
Advanced Diploma in Marketing: What is it about?
- Advanced Diploma in Marketing courses mainly help students in gaining advanced level knowledge about marketing and other related aspects.
- The syllabus is actually a collection of various segments of sales and marketing and their fundamental usage in daily life businesses.
- Some of the following topics are thoroughly covered in Advance Diploma in Marketing course are Fundamentals of Marketing, Sales and Distribution, Management, Consumer behavior, Business communication and so on.
- Advance diploma in Marketing courses prepare such an environment in which the student will get the practical skills of sales and marketing.
- It provides vast knowledge to the students with the help of which they become equal in efficiency in other related fields like advertising and finance and help them to gain great experience and to become accessible throughout their work means
Advanced Diploma in Marketing: Course Advantages
Some of the reasons to pursue Advanced diploma in Marketing course are-
- High Demand: Advanced diploma in Marketing is one of the most demanding and high paying career streams among the candidates who are interested to follow their passion in the business field..
- High future Scope:The demand for Diploma in Marketing is increasing due to advancement of Technology. Scope of the Marketing field increases this time in the corona pandemic due to work from home preference.
- Awesome pay packages:Average packages for Diploma in Marketing candidates are on the higher side for both private and public organizations and business sectors.
- Interesting Syllabus:Marketing Syllabus is designed in such an effective way which helps the students to acquire in-depth knowledge about marketing and sales,help candidates to become technically strong, empowered to meet the challenges, and have a wide-ranging career.
- Excellent placements: Students have great placements opportunities in government sectors, business organisations, corporates etc.
- Enhance basic Values: Advanced diploma in Marketing course enhances ethical awareness,analytical mindset, creative thinking, research understanding of subject and interpersonal awareness among students.
Advanced Diploma in Marketing: Course Comparison
Below given is a comparison between Advanced diploma in Marketing and Advanced diploma in business Management on the basis of a few parameters.
Checkout, Top Colleges Offering Advanced diploma in business Management
| Parameters | Advanced Diploma in Marketing | Advanced Diploma in Business Management |
|---|---|---|
| Duration | 1 year | 3 months - 1 year |
| Focus Area | This course focuses on marketing management and the students get a transparent idea about the dynamic realities which are taking place every day at the market with their major focus on market research, the behavior of the customer and much more. | It provides the platform to students to advance their knowledge of managing businesses as well as understanding the risk related to the field. |
| Admission Criteria | Entrance exam based/ Merit-based | Entrance exam based/ Merit-based |
| Eligibility Criteria | Passed Intermediate | Passed Intermediate |
| Average Course Fees | INR 45,000 to INR 2,00,000 | INR 50,000 to INR 1,60,000 |
| Job Options | Marketing Manager, Advertising Manager, Marketing Executive, Sales Manager | Marketing Executive, Human Resource Manager, Business Development Manager, Entrepreneur, etc. |
| Areas of Employment | Government and private organisations, Business departments, Companies etc. | Intergraph, Infotech, Bosch Ltd, Wipro, SYNTEL, ADP, etc. |
| Average Placement Package | INR 9 Lacs. | INR & Lacs |
Advanced Diploma in Marketing: Top Colleges
| College Name | Average fees |
|---|---|
| Indian School of Business Management and Administration, Gwalior | INR 14,900 |
| Orion Institute of Management and Technology, Vadodara | INR 65,000 |
| Indian School of Management and Studies, Mumbai | INR 22,900 |
| Indian School of Business Management and Administration, Ahmedabad | INR 14,900 |
| Xaviers Institute of Business Management Studies, Bangalore | INR 13,900 |
| Indian School of Management Studies, Mumbai | INR 22,900 |
| Indian School of Business and Administration, Hyderabad | INR 14,900 |
Advanced Diploma in Marketing: College Comparison
| Parameter | Indian School of Business Management and Administration, Ahmedabad | Indian School of Management and Studies(ISMS), Mumbai |
|---|---|---|
| Objective | ISBMA is AICTE, UGC approved private college that offers MBA, diploma, professional, Certification, PGDM courses for students. | ISMS offers UG and PG programs, diploma and advanced diploma courses, in the field of Management and administration. |
| Location | Mumbai, Maharashtra | Ahmedabad, Gujarat |
| Average Annual Fee | INR 22,900 | INR 14,900 |
| Average Placement Package | INR 4.76 Lacs | INR 7.87 Lacs |
| Top Companies Visited | Bank of America, Cognizant, Dell, ernst and young, oracle, HSBC Bank, TVS Motors etc. | McKinsey, BCG, Pahul, Coke, IBM, Novartis, Walmart, Deloitte, Cargill, Luxottica, Dalberg, etc., |
Advanced Diploma in Marketing: Syllabus
Subject wise course syllabus of Advance Diploma in Marketing may vary from one institute to another. A general syllabus given below:
| Semester I | Semester II |
|---|---|
| Financial Accounting | Managerial Economics |
| Managerial Communication-I | Organization Design |
| Marketing Management | Decision Sciences-I |
| Corporate Finance | Operations Management |
| Semester III | Semester IV |
| Managerial Communication-II | Decision Sciences-II |
| Managing People and Performance in Organizations | Competition & Strategy |
| Business, Government and Society | Management Accounting |
| Macroeconomics | Entrepreneurial Learning |
Advanced Diploma in Marketing: Recommended Books
Some of the Advanced diploma in Marketing Subject books Students can prefer for better Understanding given below in the table.
| Book Name | Author |
|---|---|
| Principles of Marketing | Philip Kotler, Gary Armstrong |
| Marketing Research | Naresh Malhotra, Satyabhushan dash |
| Permission Marketing | Seth Godin |
| This is Marketing: You Can’t Be Seen Until You Learn To See | Seth Godin |
Advanced Diploma in Marketing: Job and Career Prospects
Advanced diplomas in Marketing are among the excellent earners as compared to other diploma candidates depending on how soon they progress well in the field that is very highly competitive and highly crowded.
Below given are job profiles along with their average salary.
| Job Profile | Average Annual Salary |
|---|---|
| Marketing Intern | INR 3.6 LPA - 6 LPA |
| Teachers/Lecturer | INR 2lacs |
| Marketing Executive | INR 1.8 LPA-2.5 LPA |
| Marketing Consultant | INR 3 LPA- 5LPA |
| Marketing Specialist | INR 2.5 LPA-4.5 LPA |
Advanced Diploma in Marketing: Future Scope
An Advanced diploma in Marketing candidate can go for a job after completing its diploma or pursue higher education such as Masters or PhD. They also go for preparing various job-oriented competitive examinations. Short details are given below:
- Post Graduation: candidates can opt for MBA course, or any other masters course in the same field that will provide more exposure to the students.
- Competitive Examinations: Various students preferred to go for competitive examination preparation such as Gate or other civil services, government and private sectors exams.
- Research Field: students having keen Interest in the research field can go for different companies to make or develop some innovative futuristic techniques and lifestyles.
Advanced Diploma in Marketing : FAQs
Ques. What are the eligibility criteria required for pursuing an Advanced diploma in Marketing course?
Ques. What are the various skills required for an Advanced diploma in Marketing course?
Ques. What are the average Fees required for pursuing an Advanced diploma in Marketing course?
Ques. What are the various job profiles after completing an Advanced diploma in Marketing course?
Ques. What are the average salaries provided to high job profiles of Advanced diploma in Marketing?
Ques. Can I pursue Master courses after completing Advanced diploma in Marketing course?
Ques. What is the top future scope of after Advanced diploma in Marketing?
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