Master in Management Studies in Marketing or MMS Marketing is a 2-year postgraduate level course that deals with sales and business development strategies.
To be eligible to apply to this course, students must hold a Bachelor’s degree in relevant discipline from a recognized university with an aggregate of at least 45% marks.
Admission to this course is based on the candidate’s performance in a relevant entrance test, such as CAT, GMAT, and rounds of GD and interview. However, there are some colleges which offer admission to this course based on merit in the qualifying examination. JBIMS Mumbai and ICFAI Hyderabad are among the top universities that offer MMS Marketing courses in India. Check MBA Full Form
See more: MMS Marketing Colleges in India
The average fee for MMS Marketing course is INR 5,000 to 15,00,000. The fee structure depends on the course offered by college, size and location of campus.
Some of the top MMS Marketing Jobs include that of a Lecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager etc.
The average salary that a fresher gets on completion of this course usually ranges between INR 3,00,000 and 10,00,000.
The top recruiting organizations are Accenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy services, Cognizant Technologies Solution Corp etc.
MMS Marketing Course Highlights
| Course type | Post graduate |
| Duration | 2 years |
| Examination Type | Semester-Based |
| Eligibility | Graduation with 45% marks from a recognized institute |
| Admission process | Merit/ Entrance-Based |
| Average Annual Fees | INR 50,000 - 15,00,000 |
| Average Annual Salary | INR 3,00,000 to 15,00,000 |
| Top Recruiting Companies | Accenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy services, Cognizant Technologies Solution Corp etc. |
| Job Positions | Lecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager, Management Consultant, Finance Manager, Business Consultant etc. |
MMS Marketing Eligibility Criteria
Candidates have to fulfil the below-mentioned eligibility criteria to get admission to MMS Marketing course in Indian Colleges/ Universities:
- Students must hold a Bachelor’s degree in management or equivalent with minimum 45% marks from a recognized university.
- 5% relaxation will be given for candidates belonging to reserved categories.
MMS Marketing Admission Process
MMS Marketing Admissions are usually done on the basis of the candidate’s score in the entrance examination such as CAT, MAT etc.
- Some of the major management entrance exams conducted for admission to MMS Marketing courses are CAT, MAT, XAT, CMAT etc.
- Also, there are colleges which offer admission to this course on the basis of the candidate's merit in the qualifying exam.
Merit-based admission
- Candidates have to submit the application form to the concerned colleges or universities
- It is very important for candidates to score good marks in the undergraduate examinations as the scores obtained in these exams will be considered for the entire admission process.
- Colleges release their cutoff lists after analyzing the documents submitted by students. Students have to check if they are eligible for admission into the desired course.
- If eligible, candidates need to visit the college and submit all the requisite documents.
Entrance based admission
- Candidates have to register themselves for the entrance exams.
- In order to get shortlisted for subsequent admission rounds, one must clear the cut off marks set by the respective college or university.
- After the written test, GD & PI rounds are conducted for preparing the final merit list of shortlisted candidates.
- After the conduction of all the written tests, the colleges or universities declare the result and release a merit list of finally shortlisted candidates based on the candidate’s marks in the written test, group discussion and personal interview.
- After the conclusion of the admission process, the final seat allotment to the candidates take place and the candidate is required to deposit the course requisite amount of admission fee and register for the respective academic year.
MMS Marketing Entrance Exams
There are many national and state-level entrance exams to appear for the admission into the MMS Marketing course.
Some of the top entrance exams conducted in order to shortlist students for admission into this course are given below.
- CAT: CAT or Common Admission Test is an online test conducted every year by IIMs in order to shortlist students for providing admission into various management degree and diploma programs. The test score is widely accepted by many top colleges across the country. The exam is conducted annually.
- MAT: MAT or Management Aptitude Test is a national level exam conducted four times in a year. All India Management Association (AIMA) conducts the exam for admission into MBA/PGDM courses across the country.
- CMAT: CMAT or Common Management Admission Test is an online computer-based test. It is conducted by the National Testing Agency, India. The test is conducted to shortlist students for admission into AICTE approved postgraduate management programs.
The dates of application and examination for the above-mentioned examinations are mentioned in the table below.
| Exam Name | Exam Details |
|---|---|
| CAT | Check Here |
| MAT | Check Here |
| SNAP | Check Here |
| IIFT | Check Here |
| IBSAT | Check Here |
| CMAT | Check Here |
| MAH CET | Check Here |
| NMAT | Check Here |
| ATMA | Check Here |
| XAT | Check Here |
| TISSNET | Check Here |
| TANCET | Check Here |
See Also: Predict MBA Rank based on your Scorecard.
How to Prepare for MMS Marketing Entrance Exams?
Candidates need at least five months to prepare for MMS Marketing entrance exams like MAT, CAT, and CMAT etc. to score well. In order to prepare well for entrance exams, it is very important for students to focus on improving their problem solving skills by regularly taking online mock tests.
- It is very important for candidates to know the exam pattern and syllabus of the entrance exam they are planning to appear for.
- In order to prepare well for the entrance exam, candidates are advised to read magazines, newspapers and online blogs on a daily basis to improve reading skills, understanding skills as well as keep a track of current affairs of national and international level.
- Students are advised to practice past year papers, sample papers and mock tests to improve the speed and accuracy as well as to get familiar with the exam pattern
- Don't forget to revise the things as it is the most important aspect of one’s preparation.
- Time management is the key to attempting maximum number questions in a particular exam.
MMS Marketing: Top Colleges
The table below shows the best MMS Marketing colleges and universities that offer the course in a full-time mode.
| College/ University Name | Average Annual Fees |
|---|---|
| Jamnalal Bajaj Institute of Management Studies, Mumbai | INR 49,980 |
| Sydenham Institute of Management studies, research & entrepreneurship education, Mumbai | INR 1,38,000 |
| ICFAI Foundation for Higher Education, Hyderabad | INR 70,000 |
| Prin. L. N. Welingkar Institute of Management Development & Research, Mumbai | INR 3,40,000 |
| Bharati Vidyapeeth Institute of Management studies & Research, Navi Mumbai | INR 4,02,000 |
| Ves Institute of Management Studies and Research, Mumbai | INR 2,21,000 |
| Durgadevi Saraf Institute of Management Studies, Mumbai | INR 2,36,000 |
| Lala Lajpat Rai Institute of Management, Mumbai | INR 1,60,000 |
| GNVS Institute of Management, Mumbai | INR 3,50,000 |
| Humera Khan Institute of Management Studies and Research, Mumbai | INR 1,25,000 |
MMS Marketing College Comparison
The following table depicts the comparison made among the top three MMS Marketing Colleges in India.
| Parameters | Sydenham Institute of Management Studies, Research & Entrepreneurship Education, Mumbai | Jamnalal Bajaj Institute of Management Studies, Mumbai |
|---|---|---|
| About college | Sydenham Institute of Management studies, research & entrepreneurship education is a private university. It was established in 1983. It is approved by AICTE. It is affiliated to Mumbai University. It offers PG and PhD courses. It is known for commerce college. | Jamnalal Bajaj Institute of Management Studies is a private university, it was established in 1965. It is situated in Mumbai. It is approved or affiliated to the University of Mumbai. It is well known for its facilities like faculty, curriculum, placement records, etc. it offers MMS and MBA finance courses. |
| City | Mumbai | Mumbai |
| Eligibility | Bachelor’s degree with minimum 55% marks from recognized college. | Bachelor’s degree with minimum 50% marks from recognized college. |
| Admission Process | Entrance-Based | Entrance-Based |
| Average Annual Fees | INR 1,38,000 | INR 49,980 |
| Top Recruiting Organizations | Bank of America, Google, CITI Bank, Welspun, Wipro, Cognizant, Deloitte, JP Morgan, HDFC Bank, ICICI Bank, IDFC, ITC Hotels, Infosys, Axis Bank, Piramal, Zycus, Pfizer, Bank of Baroda, Crisil, Marsh India, Ao Smith, RBL Bank, Swiggy, HDFC Life, IIFL, Ujjivan etc. | Accenture, DSP Merrill, Jaipur Rugs, Bajaj Auto, ICRA, EXL Services, TCS, Carrier, CEAT, Infosys, Schlumberg, Aranca, L’Oreal, yes Bank, DHL, Air India, LKP Forex, First Gulf, HCCB, HSBC, Kelloggs, Sharaf Group, Omnitech, Piramal Enterprises etc. |
| Average Annual Salary | INR 12,20,000 | INR 18,00,000 |
How to get admission in a good MMS Marketing college?
- Students are advised to list down their dream subjects and colleges on the paper by giving them priorities.
- Take more and more counseling sessions to clear your doubts regarding the subjects, entrance exam, colleges or universities.
- Fill the online registration form before the deadline. You can get admission on the basis of merit in the qualifying examination or based on the candidate’s performance in the entrance exam.
- Find the top institutes based on the institute’s location, size, faculty, fees, study material provided by them etc.
MMS Marketing Vs MBA
Both MMS Marketing and MBA are management courses offered at the postgraduate level however, there are some differences between them.
Also check the top MBA Colleges here.
The comparison between MMS Marketing and MBA are as follows:
| Parameters | MMS Marketing | MBA |
|---|---|---|
| About | This course comprises study relating to market research and analysis, product designs, pricing, promotion, selling and distribution and other similar marketing concepts. | This course provides students with a wide spectrum to choose their field of work from. |
| Duration | 2 years | 2 years |
| Eligibility Criteria | Bachelor’s degree in relevant discipline from a recognized university | Bachelor’s degree in relevant discipline from a recognized university |
| Admission Process | Entrance-Based | Entrance-Based |
| Job Roles | Market Research Analyst, Brand Manager, Marketing Manager, New Product Manager, Marketing Executive, Advertising Manager, Marketing Communications Manager, Sales Manager, Public Relations (PR) Director etc. | Sales Manager, Brand Manager, Human Resources Manager etc. |
| Average Annual Fees | INR 5,000 to 15,00,000 | INR 2,00,000 to 30,00,000 |
| Average Annual Salary | INR 3,00,000 to 10,00,000 | INR 5,00,000 to 20,00,000 |
MMS Marketing Syllabus
The detailed syllabus of MMS Marketing course is provided below:
| Semester 1 | Semester 2 |
|---|---|
| Cost Accounting | Production Management |
| Financial Accounting | Financial Management |
| Indian Economy I | Operations Research |
| Organizational Behaviour I | Organizational Behaviour II |
| Managerial economics marketing management I | Marketing management II |
| Principles of management | Business environment I |
| Business law | Human resource management I |
| Introduction to computers | Management accounting |
| Effective communication | Research methodology |
| Statistics for management | E-commerce |
| - | Taxation – Direct and indirect taxes |
| - | Introduction to software packages viz SPSS, Captain Ole, CIMM, Prowess |
| Semester 3 | Semester4 |
| Social marketing | Industrial marketing |
| Marketing research | Marketing finance |
| Advertising and sales | Ethics in business |
| Retail management | International marketing |
| Sales & distribution management | Marketing audit |
| Marketing strategies | International business |
| Consumer buyer behaviour | Specialization project |
| Promotion management | Managing sales force |
| Product services and brand management | Entrepreneurship management |
| Quantitative models in marketing | Business policy |
MMS Marketing: Important Books
Some of the important books that students can refer to for MMS Marketing course are as follows:
| Name of the Book | Author’s Name |
|---|---|
| Roach’s introductory clinical pharmacology | Susan M. Ford MN RN CNE |
| Pharmacology for the Prehospital Professional | Jeffrey S. Guy |
| Basic and clinical pharmacology | Bertram Katzung |
| The thrill of the case | Eric Christianson |
| Introduction to clinical pharmacology | Shirley Hosler |
Job Prospects and Career Options after MMS Marketing
- MMS Marketing degree holders will be able to find jobs in various sectors including Educational Institutions, Tourism Dept., FMCG, Banking Sector, Hospitality, Retailing Sector, Market Research, Media & Advertising Sector, IT Sector, Consultancy Services etc.
- Job profiles in this sector include jobs as a Lecturer, HR Manager, Project Manager, Sales Manager, Marketing Manager, Management Consultant, Finance Manager, Business Consultant, Media Planner etc.
Some of the popular jobs of MMS Marketing are mentioned below with their average annual salaries.
| Job Profile | Job Description | Average Annual Salary |
|---|---|---|
| Market Research Analyst | The main job of a Market Research Analyst is to perform research and collect information to help an organization in marketing of its products or services. | INR 3,00,000 to 4,00,000 |
| Brand Manager | Brand managers are responsible for creating a lasting impression on clients and increasing product sales and market share. | INR 9,00,000 to 10,00,000 |
| Marketing Manager | Marketing Managers are in charge of implementing, developing as well as executing strategic marketing plans for the whole organization in order to attract potential clients and retain existing ones. | INR 6,00,000 to 7,00,000 |
| Marketing Executive | Marketing executives are responsible to maximize profits by creating sales strategies that match client’s requirements and by promoting services or ideas. | INR 2,00,000 to 5,00,000 |
Source: College Websites
MMS Marketing: Future Scope
- Candidates can pursue PhD programs after MMS Marketing and other diploma courses. They can pursue similar courses like MBA Sales Marketing, MBA, PDGM. Students can also pursue PhD in Finance etc.
- Candidates can work in areas after Master in management studies in marketing are colleges, universities, educational institutions, retailing sector, market research, media & advertising, tourism sector, IT sector, Consultancy services, FMCG, Hospitality, government firms, HMT, MMTC, etc.
- The top recruiters are Accenture, IBM, HCL, HDFC Bank, ICICI Bank, Tata Consultancy services, Cognizant Technologies Solution Corp, etc.
MMS Marketing FAQs
Ques. What is a Master in Management Studies in Marketing?
Ans. MMS in Marketing is the process of creating interest in customers regarding goods or services.
Ques. Is Applied Engineering a good major?
Ans. Yes, applied engineering is a good major because the money in this profession is good. The international average salary is more than the national average salary.
Ques. What will be the recruiting areas in Master in Management Studies in Marketing?
Ans. The recruiting areas in MMS in Marketing course are colleges, universities, educational institutions, retailing sector, market research, media & advertising, tourism sector, IT sector, Consultancy services, FMCG, Hospitality, government firms, HMT, MMTC etc.
Ques. How to apply for admission in MMS in Marketing?
Ans. The one who has completed a Bachelor degree in relevant discipline can apply after application form releases through online mode.
Ques. What is the minimum and maximum fee in public colleges of MMS in Marketing courses?
Ans. The minimum and maximum fee in public colleges is INR 13,000 and 3,25,000 respectively.
Ques. What is the minimum and maximum fee in private colleges of Master in management studies in marketing?
Ans. The minimum and maximum fee in private colleges is INR 32,400 and 3,41,000 respectively.
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