Chitkara University Launches MBA Program in Collaboration with Wizcraft

Chitkara University has introduced an MBA course in Events, Media and Entertainment in collaboration with Wizcraft.

There is a huge scope in these industries. According to an E&Y report, the event industry was slated to reach INR 10,000 CR mark in 2021. Despite the recent slowdown, the event and entertainment industry is expected to grow significantly owing to digital activation.

The MBA course is designed to provide practical guidance on the key aspects of event conceptualisation and production including creating visual environment, stage, decor, collateral design, venue layout, stalls and branding, handling artistes, etc.

Students in the event program will get an exposure to various elements of events and will learn how to effectively translate the objectives and strategies into a successful event.

Apart from this, the students will also get well-tailored internship and mentorship opportunities, designed in collaboration with Wizcraft.

Dr. Madhu Chitkara, Pro Chancellor of Chitkara University said, "The 2 year MBA program in Event, Media and Entertainment, offered in collaboration with Wizcraft is an outcome of Chitkara University's relentless focus on offering programs closely designed and delivered with the Industry leaders. This ensures that the curriculum is dynamic and industry ready. Students will also get exposure to industry's best practices during the course of their degree."