School of Communications and Reputation (SCORE), Mumbai is India's only institute dedicated to education, training and research in Public Relations built by PR firms, Corporate Communications professionals and academia from across the globe. The SCoRe offers a full-time Post Graduate Diploma Program in Public Relations.SCoRe has been awarded with the Prestigious Educational Institution of the Year Award at the World PR and Communication Awards Ceremony 2023.
SCoRe is also a part of The Public Relations Consultants Association of India (PRCAI), and The Global Alliance for Public Relations and Communications Management (GA), which help the institute bring global cutting edge knowledge, insights best practices in public relations education to current and future PR professionals. In 2020, SCoRe partnered with Quadriga University of Applied Sciences, Berlin, for the exchange of knowledge, faculty and students.
School of Communications and Reputation Highlights
Established | Institute Type | 2015 | Private |
Entrance Exam | Institute: SET |
Courses Offered | PG Diploma |
Application Mode | Online |
Top Recruiters | Adfactors PR, Astrum, Avian WE, Edelman, Fuzion PR, Genesis BCW, Golinopinion, Ideosphere, Ketchum Sampark, Mavcomm, MSL |
Official Website | https://scoreindia.org/ |
Admission Helpdesk | +91 98115 72673 |
Address | 3rd Floor, Kohinoor Business School, Kohinoor Education Complex, Kohinoor City Rd, Kurla West, Mumbai, Maharashtra 400070 |
School of Communications and Reputation Courses
SCoRe offers a full-time PG Diploma Course in Public Relations. Mentioned below are the details for the same:
Course: Post Graduate Diploma in Public Relations
- Specialization: Corporate Communications, Digital PR, Social Impact Communications, Policy Communications.
- Eligibility: Graduate from a recognized university
- Duration: 10 months
- Fees: INR 1,95,000 + GST
School of Communications and Reputation Admission
Step 1: Visit the official website of the institute and click on the ‘Apply’ tab to fill in the details.
Step 2: Appear for the SCoRe Entrance Test (SET). The test consists of three stages:
Stage 1 | Stage 2 | Stage 3 |
Psychometric Test | SCoRe Entrance Test - SET | Interviews |
Step 3: Carry a copy of your ID and latest marksheet when you appear for the SET exam.
School of Communications and Reputation Placement
SCoRe guarantees placement and internships for final year students. The institute has a 100% placement record and provides placement in some of India’s top PR agencies. The institute organizes two internships between the program. Students also get to indicate their preferences for the PR agency where they want to work.
- Minimum Salary: INR 4,00,000
- Average Salary: INR 4,57,933
- Maximum Salary: INR 7,20,000
- Top Recruiters: Adfactors PR, Astrum, Avian WE, Edelman, Fuzion PR, Genesis BCW, Golinopinion, Ideosphere, Ketchum Sampark, Mavcomm, MSL, PR Pundit, Ruder Finn, Simulations PR, SPAG, SPRD, Value360, ZivComms, etc.
Check: SCoRe Mumbai Placement
School of Communications and Reputation Scholarship
SCoRe provides 10 Scholarships supported by large public relations agencies, bodies and veterans of the profession. Besides a monetary award of a minimum of INR 25,000 and a maximum of INR 2,50,000, these scholarships also add a remarkable accolade to the winning students’ professional credentials. The following are the scholarships being offered and the basis on which they are offered:
Scholarships | Awarded on the basis of |
Edelman Scholarship | Essays, Statement of Purposes and Interviews based on an understanding of and interest in Public Relations |
Ketchum Sampark Scholarship | The acumen for solving reputation issues via live cases assessment and interviews |
Avian WE Scholarship | Statement of purpose, ability to craft public relations campaigns followed by interviews |
Chase India Scholarship | Ability to understand and drive recommendations on policy and public affairs, followed by an interview |
Kaizzen Communications Scholarship | Background of the students and their journey that has to lead them to SCoRe |
Malcolm Consulting Scholarship | Performance in the SCoRe Entrance Test |
On Purpose Communications Scholarship | Awarded to the most socially conscious students |
Reputation Today Scholarship | Performance on a Global Alliance case study or theme |
PRClub Scholarship | Performance on a Global Alliance case study or theme |
Welde Fellowship | Awarded on the basis of the background of the student |
The institute offers the following additional scholarships supported by the industry, to recognize excellence, talent and commitment to the PR profession. The scholarships are offered to the students on the basis of their performance before and during the program.
Scholarship | Criteria | Scholarship Amount (INR) |
Vishwajeet Ganpate Memorial Scholarship | Topper of Entrance Test | 20,000 |
Vivek Padiyar Memorial Scholarship | Most Creative Student | 30,000 |
Mihir Bijur Memorial Scholarship | Most Socially Conscious Student | 40,000 |
Ananya Mukherjee Memorial Scholarship | Decathlon Contest Winner | 50,000 |
School of Communications and Reputation FAQs
Ques. Does the School of Communications and Reputation offer any additional programs?
Ans. School of Communications and Reputation offers an Advanced Certificate in PR. It is a 10-week part-time program for working professionals and students who want to add public relations as a specialty to their skill set. Apart from this, SCoRe offers Advanced Communications for Executives. It is a part-time workshop designed to help PR and communications professionals update specific skill sets.
Ques. What is the SCoRe Entrance Test?
Ans. SCoRe Entrance Test or SET is an online entrance test conducted by the School of Communications and Reputation. The SET comprises three stages designed to test how fit is your attitude, personality and knowledge. Listed below are the details for the same:
- Psychometric Test (40% Weightage): To understand how the candidate fits into the PR field.
- Aptitude Test (60% Weightage): Measures written & verbal communications, and analytical skills of candidates.
- Interviews: Assesses the overall motivations and general attitude of the candidate.
Ques. What is the course curriculum of PGD in Public Relations at the School of Communications and Reputation?
Ans. The course curriculum of PGD in Public Relations at the School of Communications and Reputation is included:
- 32 Subjects
- 14 Days of Corporate Communication Shadowing
- 60 Days Internship in a PR Agency
- 10 Agency Visits
- 100 Campaigns
- 100 Senior Communicators Connection
- 100 hours of events
- 100 Masterclasses
Ques. What are the jobs with the average salary offered to PG Diploma in Public Relations graduates?
Ans. The following table shows the list of popular job profiles for PGDPR graduates:
Designation | Average Salary (INR) |
Public Relations Officer | INR 3-7 LPA |
Communications Manager | INR 5-10 LPA |
Public Relations Executive | INR 4-9 LPA |
Public Relations Manager | INR 3-10 LPA |
Celebrity Manager | INR 3-7 LPA |
Marketing and Communications Manager | INR 3-10 LPA |
Lecturer/ Professor | INR 3-7 LPA |
Check: PGDPR Course
Ques. What makes the School of Communications and Reputation unique?
Ans. The key benefits of joining the School of Communications and Reputation is as follows:
Only Program in India built by Public Relations Professionals | Guaranteed internships & placements | Practical exposure with PR campaign simulations, field projects, consultancy exposure from day one | The only Program in the World Endorsed by PRCAI |
Scholarships & Fellowships for top performers | Exclusive access to World’s largest PR Summit - PRAXIS, Reputation Today Conclaves & Other conferences | Focus on Political Communications and Public Affairs | Exclusive access to World’s largest PR Summit - PRAXIS, Reputation Today Conclaves & Other conferences |
International Collaborations with Quadriga University (Berlin) and Global Alliance | Faculty members include senior PR and communication professionals. Masterclasses by heads of PR firms and corporate communication teams | Student exchange program with Quadriga University, Berlin | Masterclasses with leaders of PR and Corporate Communications |
Comments