Bachelor of Technology in Professional Communication involves concepts and effective application of the various means of communication in professional interactions, marketing, management and public relations.
The course includes topics such as speech writing, public relations and rhetoric. Programs in Professional Communication may also include the study of business ethics, negotiation and advertising and generally last for 4 years, although some last for a shorter duration. Students occasionally have the choice of combining 2 or more course plans suiting their academic requirements.
B.Tech in Professional Communication lasts for 2 years divided into 4 semesters. Candidates are required to have qualified the class 12th examination from a recognized educational Board of India to be eligible to apply for the course. The admission process for the course involves a stage of counseling based on score in the entrance test of the respective college. The course fee is different for every college and the course is offered at an average annual fee of INR 60,000.
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Program specializations include marketing, journalism and photography, technical writing, finance, general business, digital media or printing. These programs also appeal to professionals looking to expand their skill set.
Top companies hiring successful graduates of B. Tech in Professional Communication are Facebook, Harris Corporation, Disney, Walt Disney, General Electric and Google. Qualified engineers with this degree can earn an average salary of INR 7 Lacs per annum.
Top Colleges for Bachelor of Technology [B.Tech] (Professional Communication)
B.Tech in Professional Communication Course Highlights Table
|Examination Type||Semester System|
|Admission Process||Entrance Test for colleges|
|Course Fee||INR 4 to 6 Lacs|
|Average Starting salary||INR 3 to 15 Lacs|
|Top recruiting companies||Time Warner, Deloitte, Bank of America, Thomson etc.|
About B.Tech in Professional Communication
B. Tech in Professional Communication trains enrolled students in the utilization of the various communications methods and professional techniques, such as management and organization. Individuals may study the use of language, improve listening and speaking skills and gain knowledge of today's professional marketplace. Courses in these bachelor's degree programs typically focus on language and applications of language in various occupations and fields. All bachelor's degree students must also complete general education courses in subjects including English composition, Mathematics and Social Studies. Some courses may include the following sub- disciplines:
- Public relations
- Speech writing
- Multimedia applications
- Business ethics
Institutes offering B.Tech in Professional Communication
|Name of Institute||City||Fees Per Annum in INR|
|Symbiosis Institute of Mass Communication||Pune||2 lacs|
|Indian Institute of Mass Communication||Delhi||45,000 lacs|
|Xavier Institute of Communication (XIC)||-||2.26 lacs|
|Indian Institute of Journalism and New Media||Bangalore||3.25 lacs|
|Lady Shri Ram College for Women||Delhi||25,000 lacs|
|Christ University||Bangalore||67,000 lacs|
|Manipal Institute of Communications, Manipal||Manipal||-|
|Amity School Of Communication, Noida||Noida||97,000 lacs|
|Delhi College of Arts & Commerce, New Delhi||Delhi||10,000 lacs|
|Madras Christian College, Chennai||Chennai||42,000 lacs|
Eligibility for B.Tech in Professional Communication
Although the eligibility criteria for B-Tech in Professional Communication vary from college to college but mostly the course only requires the successful completion of Class XII from any recognized educational Board.
Admission Process for B.Tech in Professional Communication
Interested candidates can apply online by entering the requisite personal and academic details. Admission is facilitated through counseling based on rank obtained in entrance test.
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The course aims at aiding students in building skills in the following areas:
- Language proficiency in English with an emphasis on Vocabulary, Grammar, Reading and Writing skills.
- Practical application of academic subjects using theoretical and practical components of the English syllabus.
- Study skills and communication skills in formal and informal situations.
Benefits of B. Tech in Professional Communication-
The course enables students in the ways listed here:
- Using English language effectively in spoken and written forms.
- Comprehending any given text forms and responding appropriately.
- Communicating confidently in formal and informal contexts.
Career Prospects After B.Tech in Professional Communication
Successful graduates of B-Tech in professional communications can apply their knowledge professionally in a variety of careers and settings. They may find employment in fields such as:
- Public relations
- Technical writing
- AIR - All India Radio
- Circulation and Public Relations
- Central Information Service
- Legal Affairs Department
- News Agencies
- Press Information Bureau
- Photography Companies
- TV Channels
- Radio Telecasting Companies
- Websites Periodicals and Magazines
- Advertising Agencies
- Books and Novels
- Broadcasting Corporations
The thing to remember while applying to the industry is that people with strong people skills and a head for communication will be preferred any given day to others. The job requires the aspirants to be skillful, energetic and also creative.
Top recruiting industries for B.Tech in Professional Communication
In recent years, we have witnessed an unprecedented growth in the world of communication. Not only has the world of communication evolved, but also have the target audience. The field is sure to grow enormously with time. With a massive increase in the number of television networks, news channels, radio stations, advertising etc. each day, the field is set for more growth and hence, generation of more dynamic career options.
Employment Opportunities After B.Tech in Professional Communication
Graduates of these degree programs are qualified for entry-level work in any industry where communication is an important part of the business strategy, both internally and externally.
According to the U.S. Bureau of Labor Statistics (BLS), public relations specialists earned an average salary of $65,830 in May 2015 (www.bls.gov). In the same year, the BLS reported that public relations professionals working in advertising, public relations and related services industry made an average annual salary of $75,370.
Another job option for graduates is that of a technical writer. This field is expected to grow by 10% by 2024. As of May 2015, technical writers earned an average salary of $73,350, according to the BLS.
|Job Profile||Average Pay Scale in INR|
|Communication Professionals||6 Lakhs|
|Sound Engineer||3 Lakhs|
|Fashion Photographer Cartoonist||4 Lakhs|
|Video Jockey||1.8 to 2.4 Lakhs|
|Event manager||7 to 8 Lakhs|
|Film Director||15 Lakhs|
|Public Relations Officer||4 Lakhs|
Some others professions that can be explored after B.Tech in Professional Communication are as follows:
- Sound Mixer and Sound Recorder
- Special Correspondent
- TV Correspondent
- Radio Jockey/ RJ
- Art Director
Attractive and high paying jobs as journalists, actors, directors, editors, screenwriters, RJs, producers, VJs are available for talented and trained individuals. Starting salary for a mass communication professional could range between INR 12,000 and 25,000 monthly depending on the individual’s people and communication skills. After 5 years of work experience a professional can expect a higher salary, in the range of INR 50,000 to 1,00,000 per month.
Syllabus of B.Tech in Professional Communication
The many academic components of the syllabus of B. Tech in Professional Communication are detailed below in the table. Also, a unit- wise breakup of the syllabus is presented further for interested candidates’ reference.
|Part I||Part II|
Components of the syllabus in the form of units are listed below. Also mentioned are some suggested books for the respective syllabus component.
UNIT – I
- Word Formation -- Root Words --The Use of Prefixes and Suffixes–Collocations– Exercises for Practice.
Grammar: Punctuation – Parts of Speech- Articles -Exercises for Practice.
Reading: Double Angels by David Scott-Reading and Its Importance- Techniques for Effective Reading- Signal Words- Exercises for Practice
Writing: Writing Sentences- Techniques for Effective Writing-- Paragraph Writing-Types, Structure and Features of a Paragraph-Coherence and Cohesiveness: Logical, Lexical and Grammatical Devices - Exercises for Practice.
UNIT – II
- Synonyms and Antonyms – Homonyms, Homophones, Homographs- Exercises for Practice (Chapter 17 ‘Technical Communication- Principles and Practice’. Third Edition published by Oxford University Press may also be followed.)
Grammar: Verbs-Transitive, Intransitive and Non-finite Verbs – Mood and Tense—Gerund – Words with Appropriate Prepositions – Phrasal Verbs - Exercises for Practice
Reading: Sub-skills of Reading- Skimming, Scanning, Extensive Reading and Intensive Reading - The Road Not Taken by Robert Frost -- Exercises for Practice
Writing: Letter Writing –Format, Styles, Parts, Language to be used in Formal Letters - Letter of Apology – Letter of Complaint-Letter of Inquiry with Reply – Letter of Requisition –- Exercises for Practice.
UNIT – III
- Introduction- A Brief History of Words – Using the Dictionary and Thesaurus – Changing Words from One Form to Another – Confusables (From Chapter 17 entitled ‘Grammar and Vocabulary Development’)
Grammar: Tenses: Present Tense- Past Tense- Future Tense- Active Voice – Passive Voice - Conditional Sentences – Adjective and Degrees of Comparison. (From Chapter 17 entitled ‘Grammar and Vocabulary Development’)
Reading: Improving Comprehension Skills – Techniques for Good Comprehension - Skimming and Scanning- Non-verbal Signals – Structure of the Text – Structure of Paragraphs – Punctuation – Author’s viewpoint (Inference) – Reader Anticipation: Determining the Meaning of Words – Summarizing- Typical Reading Comprehension Questions. (From Chapter 10 entitled ‘Reading Comprehension’)
Writing: Introduction- Letter Writing-Writing the Cover Letter- Cover Letters Accompanying Resumes- Emails. (From Chapter 15 entitled ‘Formal Letters, Memos, and Email’)
UNIT – IV
- Idiomatic Expressions –One- word Substitutes --- Exercises for Practice (Chapter 17 ‘Technical Communication- Principles and Practice’. Third Edition published by Oxford University Press may also be followed.)
Grammar: Sequence of Tenses- Concord (Subject in Agreement with the Verb) – Exercises for Practice
Reading: ‘If’ poem by Rudyard Kipling - Tips for Writing a Review --- Author’s Viewpoint – Reader’s Anticipation-- Herein the Students will be required to Read and Submit a Review of a Book (Literary or Non-literary) of their choice – Exercises for Practice.
Writing: Information Transfer-Bar Charts-Flow Charts-Tree Diagrams etc., -- Exercises for Practice.
Introduction - Steps to Effective Precis Writing – Guidelines- Samples (Chapter 12 entitled ‘The Art of Condensation’ from Technical Communication- Principles and Practice. Third Edition published by Oxford University Press).
UNIT – V
- Foreign Words—Words borrowed from other Languages- Exercises for Practice
Grammar: Direct and Indirect Speech- Question Tags- Exercises for Practice
Reading: Predicting the Content- Understanding the Gist – SQ3R Reading Technique - Study Skills – Note Making - Understanding Discourse Coherence – Sequencing Sentences. (From Chapter 10 entitled ‘Reading Comprehension’ - Technical Communication- Principles and Practice. Third Edition published by Oxford University Press.)
Writing: Technical Reports- Introduction – Characteristics of a Report – Categories of Reports –Formats- Prewriting – Structure of Reports (Manuscript Format) - Types of Reports - Writing the Report. (From Chapter 13 entitled ‘Technical Reports’ - Technical Communication- Principles and Practice. Third Edition published by Oxford University Press.)
Suggested Text Books for B.Tech in Professional Communication
- ‘Fluency in English – A Course book for Engineering Students’ by Board of Editors: Hyderabad: Orient BlackSwan Pvt. Ltd. 2019. Print.
- Raman, Meenakshi & Sharma, Sangeeta. ‘Technical Communication- Principles and Practice’. Third Edition. New Delhi: Oxford University Press. 2015. Print.
Books for References for B.Tech in Professional Communication
- Green, David. Contemporary English Grammar –Structures and Composition. MacMillan India. 2014 (Print)
- Rizvi, M. Ashraf. Effective Technical Communication. Tata Mc Graw –Hill. 2015 (Print).