SPPU MMM : Duration, Eligibility, Level, Syllabus, job types

Course Description

M.M.M. or Master in Marketing Management is a postgraduate Sales and Marketing Management course. Marketing Management is analysis, planning, implementation and control of programs designed to create, build and maintain beneficial exchanges with target buyers for achieving organizational objectives. Master in Marketing Management course covers all marketing management aspects, including functional areas of marketing management like industrial marketing, marketing research from the theoretical and practical perspective and marketing management, consumer behaviour etc.

Eligibility Criteria

Aspirants seeking admission to 2 year Full-time Master in Marketing Management Program must be Graduate of any discipline with 50% marks of any University recognized by the Association of Indian Universities or any equivalent degree.

Course Details

Master in Marketing Management Syllabus

Sem. I
Sr. No.	Subjects of Study
1	Principles & Practices of Management
2	Principles of Marketing
3	Fundamentals of Management Accounting
4	Managerial Economics
5	Research Methodology
6	Consumer Behaviour
7	Business Communication
8	Fundamentals of Information Technology
Sem. II
1	Services Marketing
2	Retail Marketing
3	Sales Management & Personal Selling
4	Distribution Management & Logistics
5	Market Research
6	Relationship Marketing
7	Indian Economic Environment
8	Field Work + SPSS
Sem. III
1	International Marketing
2	Laws related to Marketing
3	Financial Services Marketing
4	Marketing Communication
5	Retail Operations Management
6	Project Work
7	Foreign Language
8	Virtual Marketing
Sem. IV
1	Brand Management
2	Strategic Marketing
3	Export Documentation & Forex Management
4	Direct Marketing
5	Industrial Marketing
6	Rural & Agricultural Marketing
7	Entrepreneurship Development & Project Management
8	Foreign Language

Details

Full Form	Master in Marketing Management
Eligibility	Graduated
Duration	2 Years
Level	Post graduation
Employment Areas	DHTC Logistics Ltd. - Ahmedabad Education & Research Institutes HLL Lifecare Limited - Delhi Nirmal Bang - Bangalore Silica - Delhi TVS Credit Services Ltd. - Aurangabad
Job position	Assistant Manager Associate Professor Business Process Analyst Consultant Demand Supply Advisor Management Trainee Marketing Communication

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Master in Marketing Management [MMM] Comparison

	SPPU
Reviews Rating	7.85/10 (10 Users)
Cost To Study	-
Ranking	# Ranked 22/32 by Outlook Management Ranks
Highest Salary	₹1475000
Average Salary	₹650000
General Course Details	Duration - 2 Years Course Offered - Full Time Mode - Full Time Degree Type - On Campus Course Level - Post Graduation Course Credential - Degree Check Course Details
Eligibility	Graduation