Bachelor of Arts (BA) Public Relations Top Colleges, Syllabus, Scope and Salary

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Sakshi Gupta

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BA Public Relations is a 3-year undergraduate program divided into 6 semesters, of 6 months each. Basically, the discipline is about the delivery of information from an organization or public figure to a specific audience effectively for the purpose of developing relationships.

Top Institutes offering this course are:

The basic eligibility for the pursuance of the course is the successful completion of the Senior Secondary level of education (class XII) from a recognized educational Board. The average annual fee charged for the course in India ranges between INR 10K and 40k, varying across institutes.

Admission to eligible candidates is generally offered based on performance in the last qualifying exam (class XII), or in a relevant entrance test.

Successful graduates of the course are hired across both private and government sectors, in areas Hotels, Banks, Tourist Agencies, Consultancy Firms, Hospitals, Educational Institutes, Entertainment Industry, Sports, Police Departments, etc. The average monthly salary offered to such graduates in India ranges between INR 15K to 50K, increasing with the candidate’s experience and expertise in the field.

Top Colleges for Bachelor of Arts [BA] (Public Relations)

BA Public Relations: Course Highlights

Classified below are some of the major highlights of the course.

Course Level Undergraduate
Duration 3 Years
Examination Type Semester System
Basic Eligibility Criteria 10+2 from a recognized educational Board
Admission Procedure Merit-based/ Based on counseling after qualification of entrance test
Major Entrance Exams DU, JMI, JNU, BHU, IIMC, etc.
Total Course Fee INR 50K to 3 Lacs
Top Recruiting Areas/Fields Hotels, Political Parties, Banks, Tourist Agencies, Entertainment Industry, International Public Relations, Police Departments, Sports Arena, Indian Civil Services, Educational Institutes, Hospitals, etc.
Job Profiles Communications Officer, Public Relations Officer, Director of External Affairs, Development Director, Marketing Communication Specialist, Press Secretary, Media Relations Officer, Research Analyst, among others.
Average Starting Salary INR 2 to 8 Lacs

BA Public Relations: What is it About?

Students enrolled in BA Public Relations course are offered specialization in a wide range of techniques and skills used to maintain and manage the reputation of famous people, TV channels, MNCs, etc.

They are taught to monitor and evaluate public attitudes, maintain mutual and beneficial relations within an organization, successfully operate in, and contributing to the modern world in maintaining a good image of the concerned individual/ organization.

Public Relations skills that are instilled in students over the course period are public speaking, writing speeches/ scripts/ proposals, understanding the listener’s psychology, facilitating the useful exchange of information, and simplifying technical information. 

Such graduates interested in pursuing higher studies in the discipline may go for pursuing higher degree courses such as M.A., Ph. D., M. Phil., etc. and other research-related studies in the same or related discipline. BA Public Relations curriculum integrates both theoretical and practical components of study.

BA Public Relations: Top Institutes

Some of the top institutes offering the course in the country with the corresponding locations and fees charged by the respective colleges are listed below.

NAME OF INSTITUTE CITY AVERAGE ANNUAL FEES
Indian Institute of Mass Communication New Delhi INR 57,000 
School of Broadcasting and Communication Mumbai INR 1 lac
Lady Shri Ram College for Women (LSR) New Delhi INR 16,390 
ST. Xavier’s College Mumbai INR 5,400 
Christ University Bangalore INR 56,667 
Miranda College New Delhi INR 12,160 
Presidency College Chennai INR 1,245
Madras Christian College (MCC) Chennai INR 18,719 
Hindu College New Delhi INR 14,333
Hans Raj College (HRC) New Delhi INR 14,333 
Fergusson College Pune INR 2,687 
Ramjas College New Delhi INR 9,712
Jesus and Mary College (JMC) New Delhi INR 12,997 
Mudra Institute of Communication (MICA) Ahmedabad Not Mentioned
Jai Hind College Mumbai INR 4,262 
Gargi College New Delhi INR 8,055 
Sri Venkateswara College New Delhi INR 9,590 
Delhi College of Arts and Commerce (DCAC) New Delhi INR 9,120 
ST. Xavier’s College Ahmadabad INR 4,720 
ST. Xavier’s College Kolkata INR 25,700 

Eligibility for BA Public Relations

  • 10+2 education completed in any stream from a recognized educational Board.
  • A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.
  • Good communication and interpersonal skills.

BA Public Relations: Admission Procedure

Most institutes and colleges offering the course admit students based on performance in a relevant entrance examination, conducted mostly at the institutional level, followed by a round of personal interview. The round of interview is for assessing the candidate’s general aptitude for the course. A merit list is subsequently released by the concerned institute for qualifying students’ admission to the course.

A few institutes also provide direct admission to candidates on the basis of the aggregate score at the 10+2 level.

Some of the major entrance exams conducted in the country for admission to the course are listed below.

  • DU (Delhi University) BA Entrance Exam
  • JMI (Jamia Millia Islamia) BA Entrance Test
  • JNU (Jawaharlal Nehru University) BA French Entrance Exam
  • BHU (Banaras Hindu University) BA French Entrance Exam
  • Indian Institute of Mass Communication BA Entrance Exam
  • University of Kerala BA Entrance Test.

BA Public Relations: Syllabus & Course Description

Tabulated below is a semester-wise breakup of the course’s syllabus.

 SEMESTER I  SEMESTER II
Counselling Development/Fund Raising
Corporate Public Relations and Communications Employee/Member Relations
Community Relations Financial Relations
SEMESTER III SEMESTER IV
Government Affairs Introduction to Mass Communications and Public Relations
Issues Management Marketing Communications
Industry Relations Media Relations
SEMESTER V SEMESTER VI
Public Affairs Theory of Practicing & Advertising 
Publicity Writing Skills for Media
Special Events Seminar

BA Public Relations: Who should opt?

Eligible candidates aspiring to pursue the course would ideally possess:

  • Good communication and interpersonal skills.
  • Excellent writing skills, as the line of work, requires them to deal with people and media.
  • Polite, patient and friendly nature.
  • Sharp mind to deal with all controversial problems cleverly.
  • Patience and will to work for long hours.
  • Ability to multi task and manage time effectively.
  • Interest in all forms of media.

BA Public Relations: Career Prospects

Public Relation (PR) is professional are hired across numerous TV Channels, News Channels, IT Companies, and such, for maintaining a good public image, in order to be at the top.

Such graduates can find jobs across fields and industries like:

  • Hotel Management
  • Shipping and Logistics
  • PSUs
  • Banks
  • Tourist Agencies
  • Hospitals
  • Educational Institutes.
  • News-reading or anchoring in news channels.

Some of the popular professional avenues open to such graduates are mentioned below along with their corresponding salary and job duties associated with each.

BA in Public Relations Average Salary
JOB PROFILE JOB DESCRIPTION SALARY (Tentative)
Public Relations Officer A Public Relations Officer basically manages reputation. They gain understanding and support for clients, as well as try to influence opinion and behavior. They use all forms of media and communication to build, maintain and manage the reputation of their clients. INR 2.5 to 7 Lacs
Communications Officer A Communication Officer is responsible for writing marketing communications material and collecting information. They work closely with colleagues such as product and marketing managers, designers and website managers. INR 2 to 5 Lacs
Research Analyst A Research Analyst performs research and collects data and information to help a company market its products and services. They collect data like, consumer demographics, preferences, needs, and buying habits, and evaluate such information using statistical techniques and software. INR 2 to 4.5 Lac
Lecturer A Lecturer teaches candidates at undergraduate level in areas allocated by the Head of Department (HOD), and supervise or assist with supervision of undergraduate, taught graduate (Masters) or research graduate (MPhil/ PhD) students. INR 2 to 5 Lac
Director of External Affairs A Director of External Affairs is a senior position with many responsibilities, including managing staff, overseeing or supervising PR efforts, such as written communications or interviews, and working with other executives. INR 2.5 to 7 Lac
Media Relations Officer A Media Relations Officer builds and sustains a good image for a given company, organization, public image, or brand by using a wide range of media, and through planned publicity campaigns and PR activities. INR 2 to 7 Lac

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