Dr Vaneeta Raney is the Program Coordinator at Department of Mass Media at SIES College of Arts, Science and Commerce, Sion West Mumbai. She has completed her Ph.D. M.M.S, M.com and is a NET qualified professional. She is a progressive academician with a strong research base. Being a PR and communication specialist, she possesses a deep interest in tracking the business and market. She has a flair for writing and is a passionate content writer with contextual leadership skills. In the writing domain, she has a bestseller book on Introduction to Public Relations and Effective Communication Skills.

SIES ASCS Mumbai

What are the key factors that keep you connected with the education sector?

“The ability to facilitate life-changing education and knowledge motivates me”

Being a part of the education sector, allows me to have the freedom of choice and progressiveness in thoughts. As a Mass media propagator and a tutor, I have the privilege to research and interact with several professionals frequently. It has given me the power to visualize, explore and educate for the growth within and outside society.

What is your philosophy of leadership?

“To build an intellectual environment leading to every stakeholder’s personality growth”

I believe in an intellectually stimulated process that enables a skill-based teaching-learning method. Essentially, the Intellectual-Benevolent style of leadership is exhibited through a blend of competitive responsibility and organized entrustment at work. However, I confide in lifting spirits and comply with the systemic requirements. From Department responsibilities to the teaching ambiences, I maintain an interactive instructional delivery method consistently. 

How does the curriculum of SIES ASC ensure the best practice of industry?

“By encouraging inquiry-based learning in this virtual driven economy with social values”

Hoarding knowledge is a new norm at SIES as we turned Autonomous in 2018. The Curriculum ensures building expertise in media and market readiness. It is specifically relevant, inter-disciplinary and gives extensive hands-on training. The UG program offers a course on the application of topics such as brand communication, media management, and public relations. The syllabus maintains a fair balance between the theoretical inputs and market applications. The courses in Advertising, Journalism and Multimedia foster a spirit of understanding and knowledge. We also encourage simulations, case studies and strategic internships to create corporate occupational interests. 

Check SIES College of Arts, Science and Commerce Courses & Fees

Any insights into how your university could be more welcoming to students? 

“A strong belief in the practise of embrace all and engage all”

We welcome students from diversified backgrounds and never perceived any caste or race as a barrier to admission. Irrespective of being a South Indian minority, the Institution has never seeded any personal preferences. The SIES management has progressive policies and seats for all categories in compliance with the university regulations. In effect, the management offers timely scholarship plans and initiates collaborative sponsorship efforts with relevant stakeholders.

What do you think your responsibilities to the University and the students are?

“Untiring guidance and mentoring the students for personal, professional, projects, academics and handling organizational correspondence”

My role is to be a skilled academician in an institution with a will to help establish myself as a learner and others in the field of research and education. I am responsible for contributing to curriculum design and establishing an industry-academia interface. Also, coordination with the subject experts, maintaining a learning management system, tracking students’ performance and college standards quantitativeness. 

What are the interventions and approaches you bring in apart from the curriculum?

“Orientation and socialization programmes to enhance soft skills of the students”

The changing technology has reinvented the classroom experience. Hence, optimal interventions are executed with a constructive approach. This includes academic evaluation, seminars, workshops, tutorials, guest lectures, documentaries and commercial cinema screenings. Furthermore, intercollegiate contest and competition, study tours and alumni interactive sessions are conducted beyond the curriculum.

Click SIES College of Arts, Science and Commerce Placement

How does the department enhance the skills of the faculty?

“Enrich and empower the faculty with training and feedback”

We calibrate ourselves to be creatively presentable and sound relevant. SIES management devices Staff engagement activities such as FDP, webinars, workshops, conferences for up-gradation and refreshment. The IQAC committee, Research committee and various other Learning Centre’s encourage teacher enrichment programs. Feedback surveys, teachers’ evaluation and statutory audits are conducted on a regular basis.