BBA Marketing syllabus deals in basic terms the different ways of marketing at the UG level.
BBA Marketing Syllabus is a 3 year course spread over 6 semesters. BBA Marketing Subjects include Principles & Practice of Management, Organisational Behaviour, Business Communication, Business Environment, Financial Accounting, Business Mathematics, Business Law, Environmental Management, Business Economics, Management Accounting etc
Table of Content
2.1 First Year
2.2 Second Year
2.3 Third Year
3.1 First Semester
3.2 Second Semester
3.3 Third Semester
3.4 Fourth Semester
3.5 Fifth Semester
3.6 Sixth Semester
BBA Marketing Syllabus
Check out the Syllabus for BBA in Marketing in the table chart below divided semesters as well as years:
| First Year Syllabus | |
|---|---|
| Semester I | Semester II |
| Principles & Practice of Management | Organisational Behaviour |
| Business Communication | Business Environment |
| Financial Accounting | Business Mathematics |
| Business Law | Environmental Management |
| Business Economics | Management Accounting |
| Computer Application | Profit Planning & Control |
| Second Year Syllabus | |
| Semester III | Semester IV |
| Production Methods | Operations Research |
| Manpower Management | Industrial Law |
| Marketing Concepts | Office Management |
| Business Finance - I | Sales & Distribution Management |
| Business Statistics | Research Methodology |
| Computer Application | Business Finance - II |
| Third Year Syllabus | |
| Semester V | Semester VI |
| Management Information System | Corporate Planning & Strategic Management |
| Indian Economy | International Marketing |
| Banking Law & Practice | Marketing of Services |
| Advertising & Public Relations | Financial Institutions and Markets |
| Human Resources Development | Entrepreneurial Development |
| Summer Training Report | Comprehensive viva-voce |
See Also:
BBA Marketing Year Wise Syllabus
The following table enlists the year wise breakdown of the latest Syllabus of the BBA Marketing course.
BBA Marketing Syllabus First Year
| Principles & Practice of Management | Organisational Behaviour |
| Business Communication | Business Environment |
| Financial Accounting | Business Mathematics |
| Business Law | Environmental Management |
| Business Economics | Management Accounting |
| Computer Application | Profit Planning & Control |
BBA Marketing Syllabus Second Year
| Production Methods | Operations Research |
| Manpower Management | Industrial Law |
| Marketing Concepts | Office Management |
| Business Finance - I | Sales & Distribution Management |
| Business Statistics | Research Methodology |
| Computer Application | Business Finance - II |
BBA Marketing Syllabus Third Year
| Management Information System | Corporate Planning & Strategic Management |
| Indian Economy | International Marketing |
| Banking Law & Practice | Marketing of Services |
| Advertising & Public Relations | Financial Institutions and Markets |
| Human Resources Development | Entrepreneurial Development |
| Summer Training Report | Comprehensive viva-voce |
BBA Marketing Syllabus Semester Wise
Check out the detailed semesters Wise breakdown of BBA Marketing Syllabus in the sections below:
BBA Marketing Syllabus First Semester
| Principles & Practice of Management | Business Law |
| Business Communication | Business Economics |
| Financial Accounting | Computer Application |
BBA Marketing Syllabus Second Semester
| Organisational Behaviour | Environmental Management |
| Business Environment | Management Accounting |
| Business Mathematics | Profit Planning & Control |
BBA Marketing Syllabus Third Semester
| Production Methods | Business Finance - I |
| Manpower Management | Business Statistics |
| Marketing Concepts | Computer Application |
BBA Marketing Syllabus Fourth Semester
| Operations Research | Sales & Distribution Management |
| Industrial Law | Research Methodology |
| Office Management | Business Finance - II |
BBA Marketing Syllabus Fifth Semester
| Management Information System | Advertising & Public Relations |
| Indian Economy | Human Resources Development |
| Banking Law & Practice | Summer Training Report |
BBA Marketing Syllabus Sixth Semester
| Corporate Planning & Strategic Management | Financial Institutions and Markets |
| International Marketing | Entrepreneurial Development |
| Marketing of Services | Comprehensive viva-voce |
See Also:
BBA Marketing Subjects
BBA Marketing Syllabus is composed of various core subjects as well as Elective subjects which candidates can choose during BBA Marketing. The list of total core and elective subjects of BBA Marketing Syllabus are given below:
| BBA Marketing Core Subjects | BBA Marketing Elective Subjects |
|---|---|
| Business Ethics, Values and Governance | Principles of Management |
| Computer-Aided Management | Introduction to Operations Research |
| International Business | Business Mathematics & Statistics |
| Production and Materials Management | Industry Relations. |
| Marketing Research | Business Economics |
| E-Commerce Fundamentals | Marketing Management |
| Market Research | Financial & Management Accounting |
| Distribution Management & Logistics | Production & Material Management |
| Retail Marketing | Personnel Management |
| Research Methodology | - |
| Business Communication | - |
| Fundamentals of Information Technology | - |
| Services Marketing | - |
| Retail Marketing | - |
| Managerial Economics | - |
| Coast and Management Accounting | - |
| Business Communication | - |
| Principles of Management | - |
| Marketing Management | - |
| Business Regulatory Framework | - |
See Also:
Courses Beneficial for BBA students
BBA Entrance Exam Syllabus
For getting admission into the top BBA Marketing colleges in India, candidates may require to qualify entrance exams conducted at the National, State or University level. The following table enlists the subjects and their syllabus in the DU JAT entrance test:
| Subjects Name | Subject Syllabus |
|---|---|
| Business and General Awareness | Business and Economy Brands Logos International bodies/ News Literature and Media Personalities Science and Technology Sports and Movies Awards and honors Taglines Company / Business Entities Days and Dates Government and Politics Trade/ Business Terminologies Personalities Books and Authors Arts and Music Indian History and World History |
| Reasoning and Analytical Ability | Arrangements Groups and Conditioning Logical Series Coding and Decoding Symbol Based Logic Family Tree and Direction Arrangements: Linear, Circular, Matrix Selection criteria Sequential O/ P Tracing Analogies and Odd one out Logical Puzzles Calendar |
| General English | Idioms and Phrases Antonyms and Synonyms Tenses, Modifiers and Parallelism Reading comprehension Foreign Words noun and Pronoun Errors Preposition and Conjunction Subject Verb Agreement Etymology and roots Analogies Inference based passages syllogisms Logical Consistency Deductive Reasoning |
| Quantitative Ability | Profit and Loss Algebraic Formulae Linear and Quadratic Equation Circles and Mensuration Permutations and Combinations Numbers Averages and percentages Roots, Indices, Surds Simple and Compound Interest Integration and Differentiation Ratio and Proportion Partnership Time, Speed and Distance Probability Determinants Vectors Geometry: Lines, Angles and Triangles, Polygons Work related Problems Pipes and Cisterns |
BBA Marketing Top colleges
Some of the best BBA Marketing colleges in India are tabulated below along with their average fees:
| Colleges Name | Average Annual Fees |
|---|---|
| KIIT School of Management - [KSOM], bhubaneswar | INR 2,80,000 |
| ICFAI Business School - [IBS], Hyderabad | INR 2,60,000 |
| Narsee Monjee Institute of Management Studies - [NMIMS Deemed to be University], Mumbai | INR 3,10,000 |
| Bharati Vidyapeeth University, Institute of Management and Entrepreneurship Development - [IMED], Pune | INR 1,00,000 |
| University of Petroleum and Energy Studies - [UPES], Dehradun | INR 2,08,500 |
| Woxsen School of Business - [WSB], Hyderabad | INR 3,90,000 |
| Manipal Academy of Higher Education - [MAHE], Manipal | INR 1,78,000 |
| IMS Unison University - [IUU], dehradun | INR 1,53,476 |
| DY Patil University's School of Management - [DYPUSM], Navi Mumbai | INR 1,20,000 |
| Shobhit University, School of Business Studies, meerut | INR 56,200 |
BBA Marketing: FAQs
Ques. What is a BBA in marketing?
Ans. BBA Marketing or Bachelor of Business Administration (BBA) in Marketing is a 3-years UG course that deals with the study of sales, marketing, retail, marketing research and other management subjects related to marketing.
Ques. Is BBA good for marketing?
Ans. Yes, BBA is good for Marketing. BBA Marketing not only offers knowledge about Marketing and its concepts but also develops and refine certain necessary skills related to Marketing and Advertising to develop a good career in the field.
Ques. What subjects are there in BBA marketing?
Ans. Managerial Economics, Research Methodology, Business Communication, Retail Marketing are some of the important and core subjects of BBA Marketing.
Ques. What is BBA marketing salary?
Ans. Graduates after completing BBA Marketing can expect to earn between INR 2 - 5 LPA at their entry level. After gaining a few years of experience one can earn more than around INR 7 - 13 LPA or even more.
Ques. Is maths compulsory for BBA in marketing?
Ans. No, Maths is not compulsory for BBA in Marketing. Candidates can do BBA without Maths but one must have basic knowledge about the various concepts of Mathematics necessary for calculations, etc.
Ques. Which BBA specialization is best in world?
Ans. BBA in Aviation is considered as the best BBA specialization in the world which is followed by BBA Supply Chain Management, BBA Finance and BBA Marketing in terms of job, scope and salary.
Ques. Where can I work with a BBA in marketing?
Ans. After completing a BBA in Marketing, candidates can work at various high profile jobs such as Marketing Manager, Account Manager, Market Research Analyst, etc. in the top notch companies around the world.
Ques. What is the highest paying marketing job?
Ans. Corporate Communications Director, Market Research Director/ Analyst, Director in Digital Marketing are some of the highest paying Marketing jobs.
Ques. Which country is best for marketing jobs?
Ans. For Marketing related jobs Saudi Arabia is the best country followed by Japan, Qatar, China, Australia, etc.
Ques. How do you become a marketing manager?
Ans. To become a professional Marketing Manager one should have completed their graduation in any relevant discipline and obtain certain crucial skills required to work professionally as a Marketing Manager.
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