Bachelor of Business Administration [BBA] (Marketing)

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Pranjal Singhal

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BBA in Marketing: Course Structure

BBA like all other undergraduate courses is of three years. Since the course is a specialization in Marketing, the curriculum includes core courses and electives based in the domain of marketing. Students are often taken to industry visits to understand the mechanism of marketing field from a closer perspective.

Course delivery methods include classroom lectures, seminars, presentations, industry visits, etc.

For final assessment students are marked for their performance in a theory examination and internal assessment. The weightage is 75% and 25% respectively. For internal assessment students are marked on their class participation, viva-voce, assignments, class presentations (solo and group), etc.


The syllabus for Bachelor of Business Administration [BBA] (Marketing) is designed and regularly revised in accordance with the latest industry trends and demands. The objective of this course is to train the students with a balance of theoretical aspect and practical application of marketing. Core courses, electives, and practical experience form part of its syllabus. The delivery method of this course offers a balanced approach by incorporating classroom learning along with workshops and practical training programs. Every institute might have a syllabus of their own. However, some of the subjects remain common in almost every institute. These subjects are given below in detail.

Paper Topics Objective
Principles of Management Introduction, Planning, Organizing, Staffing, Motivating and Leading, Controlling The course aims at providing fundamental knowledge and exposure to the concepts, theories and practices in the field of management.
Business Economics Introduction to Business Economics and Fundamental concepts, Consumer Behaviour and Demand Analysis, Theory of Production, Cost Analysis & Price Output Decisions The objective of this subject is to give understanding of the basic concepts and issues in business economics and their application in business decisions.
Marketing Management Product, Pricing Decisions, Place, Promotion, Types of channels, promotion mix, product innovation and diffusion, pricing techniques, marketing logistics and supply chain management. The objective of this paper is to identify the foundation terms and concepts that are commonly used in marketing.
Business Mathematics Principle of Counting, Matrix Algebra, Point of inflexion absolute and local-maxima and minima, Integral Calculus & Differential Equations This course aims at equipping student with a broad based knowledge of mathematics with emphasis on business applications
Computer Fundamentals Evolution of computer, Data, Instruction and Information, Input and Output Devices, Computer Memory, Operating System Concept, Concept of Data Communication and Networking This is a basic paper for Business Administration students to familiarize with computer and its applications in the relevant fields and expose them to other related papers of IT.
Financial Accounting Meaning and Scope of Accounting, Accounting Principles and Standards, Journalizing Transactions, Capital and Revenue, Depreciation Provisions and Reserves, Company Final Accounts The primary objective of the course is to familiarize the students with the basic accounting principles and techniques of preparing and presenting the accounts for user of accounting information.


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Bachelor of Business Administration [BBA] (Marketing) Colleges IN INDIA

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DY Patil University
Navi Mumbai, Maharashtra
1.2 L first year fees
18 K first year fees
3.13 L first year fees
ICFAI Business School - [IBS]
Hyderabad, Telangana
2.6 L first year fees
NIMS University
Jaipur, Rajasthan
50 K first year fees