Post Graduate Diploma in Management [PGDM] (Retail Management)

PGDM-RM course structure involves theory exams, project work, and practical training.

Scheme of Assessment

There are two semesters in one year. Each student has to submit a project and undergo training at the end of PGDM RM course.

 

Detailed Syllabus of Post Graduate Diploma in Retail Management is as follows:-

Name of the course

Topics Covered

Description

Marketing and Sales management

  • Marketing and its core concepts
  • Functions of Marketing
  • Product Planning and Development
  • Meaning and Significance of Price
  • Sales Promotion
  • Personal Selling and Public Relations
  • Sales Management
  • Selling Process
  • Development and Conducting Sales training programme
  • Designing and Administering Compensation Plans

In this a student learns all the aspects of marketing and sales.

Introduction to Retailing

  • Growing Importance of Retailing
  • Factors Influencing Retailing
  • Strategic Retail Planning Process
  • Retail Organization
  • Retail Models and Theory of Retail Development
  • Business Models in Retail
  •  Modern retail Formats in India
  • Retailing in rural India
  • Environment and Legislation For Retailing

This course helps in the understanding the basics of retail management.

Retail stores and operation management

  • Setting up Retail organization
  • Retail location Research and Techniques
  • Objectives of Good store Design
  • Controlling Costs and Reducing Inventories Loss
  • Responsibilities of Store Manager
  • Store Record and Accounting System
  • Coding System
  • Logistic and Information system
  • Strategies
  • Quick Response System

Through this course an individual learns about setting up and management of retail stores.

Supply chain management

  • Challenges in Supply chain management
  • Supply chain Network
  • Forecasting- Importance
  • Sourcing and vender selection
  • Routing and Route sequencing
  • Inventory Management
  • Rational of Discounts of Bulk Purchase
  • Lead Time Uncertainty and Product availability
  • Cross Docking and Collaborative Planning

A student understands how to manage supply chain network.

International retailing

  • International Marketing Research and Information System
  • Market Analysis
  • India’s Presence in International Marketing
  • Motives of International Retailing
  • International Retail Environment
  • Study and Analysis of Retailing in Global Setting, Methods of International Retailing Multi-country competition and Global Competition
  • Retail Structure
  • Global Structure

It gives a person detailed account on international marketing and trade.

Retail planning

  • Human Resource Management in Retailing Recruitment
  •  Selection and Training needs for Employees
  • Relationship Marketing in Retailing
  • Social Marketing in Retailing
  • Brand Management
  • Financial Performances and Financial Strategy
  • Accounting Methods
  • Calculation of Profitability of Retail Stores Consumer Protection Act 1986, Consumer’s Rights

This course helps students to gain knowledge on retailing recruitment and training.

Customer Relationships and Behavior

  • Understanding Consumer and Market Segments
  • Consumer Behavior and Marketing Strategy
  • Consumer Perception
  • Self-Concept and its Marketing Implications
  • Culture and its Relevance to Marketing Decisions
  • Decision and its Marketing Implications
  • Opinion Leadership
  • Implications of Personal Influences

In this an individual learns about the customer behavior and designing of the marketing strategy.

Electronic Retailing

  • Role of IT in Business
  • Influencing Parameters for use of IT in Retailing
  • Efficiency in Operations Effective Management of Online catalogues
  • Direct Retailing Methods Database Management,
  • Data warehousing
  • Critical Analysis of E-Retailing Strategies
  • Customer Relationship Management

It deals with the role of information technology in retailing.

Project

Any topic assigned or selected by an individual

Every student has to submit a project assigned to him or her at the end of the course.

Training

2-6 months Training

A student pursuing this course has to undergo practical training in the related field.

Post Graduate Diploma in Management [PGDM] (Retail Management) : 4 answered questions

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Ques. How is the BIMTECH retail management course?

● Top Answer By Aaditya Hari Nair on 21 Sept 21

Ans. BIMTECH is considered among the top B-Schools in India. BIMTECH was a pioneer in bringing PG-level courses in Retail as well as Insurance thus enjoying a strong brand -pull from the top recruiters from this domain. Also, the placement record of the last three years for both the courses has been quite good. In the 2021 placements, the average CTC offered at the institute was 8 LPA, while the highest CTC was 16 LPA. Retail is a specialized form of marketing. For this course, BIMTECH assists its students with quality faculties and facilities. Overall, the retail management course offered at the institute is quite good. On the official website of the institute, you will get information regarding various other factors such as previous placements, location, infrastructure, industrial exposure, faculty, activities on campus, etc.Read more
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Ques. How is BIMTECH Noida’s retail management?

● Top Answer By Monika on 05 Jul 21

Ans. BIMTECH Noida is a great match for you if you see your future aspects in the retail sector. After getting into the retail field it would be tough for one to get into core marketing. Here’s why: If you choose retail management specialization it can be tough for you to get core management jobs. On the contrary, marketing students can opt for both core and retail jobs. You need to have a good personality to become a vital part of the retail industry. Below are some qualities which can help you survive in this field for the long term. Excellent leadership skills Strong foothold in providing outstanding customer service The ability to handle stressful situations like customers dealing with cool & calmness. If you think you are lacking some of these qualities, BIMTECH can provide you with navigation towards your goals. BIMTECH is one of the leading institutes for retail management, making it a good option. They offer good placements and emphasize a lot of holistic development. Right from academics to industry exposure to extra and co-curricular activities, focus on 360-degree growth. Categories Retail Management in BIMTECH Course Fee 9.00 lakh Highest CTC 10.3 LPA Average CTC 8.1 LPA Median CTC 5.5 LPA Recruiting Companies Accenture, Aditya Birla, Infosys, L&T, etc. Overall, you must opt for the retail sector if you can handle challenges and if you want to be a part of it in the long run. With good placements and industry exposure, BIMTECH is undoubtedly a good place to study retail management.Read more
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Ques. What is the CAT cutoff for a BIMTECH retail management course?

● Top Answer By Kiran Chugh on 04 Feb 21

Ans. BIMTECH, Greater Noida one of the most desired and highly ranked B-schools in India. It is a preferred destination for MBA or PGDM for CAT 2020 aspirants. Great learning, decent placements, and relatively modest CAT cut-off used in shortlisting for flagship PGDP add to the key strengths of this coveted B-school. Admission:  BIMTECH will accept CAT, XAT to shortlist candidates for the final admission round for PGDM.  For admission to PGDM (RM) and PGDM (IBM), an aspirant is required to have a valid CAT / MAT / XAT / GMAT / CMAT score.  The Retail Management admission is admissible through the MAT / CMAT score also.  Minimum 60 percentile in CAT / XAT and minimum of 80 percentile in MAT/CMAT is required. Along with the good score, student performance is also examined. BIMTECH has its own selection criterion, which includes Written Ability Test (WAT) and Personal Interview (PI) and the student has to perform well in both.Read more
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Ques. How is the retail management course in BIMTECH, Noida? What is its placement?

● Top Answer By Shivani Tiwari on 04 Feb 21

Ans. In the current industry, the demand for retail marketing is increasing. The upcoming market leaders need to be innovative. BIMTECH prepares students for that precisely with proper guidance and industry contacts. It is considered one of the leading B-schools of India. Dissertation and practical projects are an essential part of the PGDM-Retail curriculum of BIMTECH. BIMTECH course work consists of internships, live projects, and industry visits, etc. which will surely give you an upper hand.  Practical Experience: In Retail Management, you will need practical hands-on experience and BIMTECH excels in it.  In the past, students performed hands-on projects in one of the best malls in Delhi along with a faculty.  These practices come in handy if you want to become an expert in communication skills, interpersonal skills, learn body language and read the minds of the customers. Placements: BIMTECH has a promising placement record for Retail Management.  Each student must go through a 3-month internship before the placements. Which is quite beneficial for students. The institutes Centre For Corporate Relations guide the students through the whole process of preparing the CV or preparation for the final placement interview. Madura Fashion & Lifestyle, Aditya Birla Retail, Catwalk, Bata India, Raymonds are some of the top recruiters at BIMTECH. During the summer internship, the institute had about 170 Corporates and organizations that offered three months of internships to 354 first-year students.  The table shows a brief overview of the institution. Median CTC INR 8.13 LPA Highest CTC INR 23 LPA (International), INR 18 LPA (Domesttic) Fees  INR 9 lakhs Entrance Examination CAT/XAT/GMAT Overall, BIMTECH is a great potential choice for retail management. It also has a legacy of offering quality education in the field of management for almost 3 decades. Read more
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Post Graduate Diploma in Management [PGDM] (Retail Management) Colleges IN INDIA

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Mumbai University - [MU]
Mumbai, Maharashtra
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Jiwaji University - [JU]
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Jaipuria Institute of Management
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