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MBA Marketing: Course, Subjects, Syllabus, Admission, Colleges, Online, Scope, Jobs 2023

MBA Marketing is a popular 2 year MBA specialization for candidates interested in learning about market strategies, branding, advertising, and how to manage resources used in marketing.

Candidates aspiring to pursue MBA Marketing Admission 2023 course must have 50% marks in graduation and valid scores in CAT, ATMA, MAT or any other national level MBA exams. The admission process in top MBA marketing colleges such as IIMs and IITs start after CAT results i.e. during the month of January. Some of the top MBA in Marketing colleges include Great Lakes Institute of Management, NMIMS, IIT Roorkee, etc. Indian Institute of Digital Education (IIDE) is one of the popular training institutes that offers an MBA in Marketing program.

MBA Marketing Syllabus includes topics such as Management Concepts, Cost and Management Accounting, Business Environment, Marketing Management, and alike. Students also have the option to pursue dual specialization programs such as MBA Marketing and Sales, or MBA in Finance and Marketing.

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The average salary that is offered to MBA marketing graduates is INR 9,03,076, for the job roles of Marketing Manager, Marketing Executive, and alike. Students are offered placements with CTC as high as INR 27 LPA if they graduate from top MBA marketing colleges such as IIM Ahmedabad.

What is MBA Marketing?

MBA Marketing provides students with the knowledge and technique of creating a narrative around any particular product and service with the help of analytics, storytelling, communications, customer behaviour and management skills. MBA Marketing has found new life with the Growth of Digital Marketing in India.

With the change in time and with more and more digitalisation, companies have to become more efficient in reaching out global audience. Since 2015, Digital marketing has taken the front-seat compared to traditional marketing techniques. MBA Marketing refers to a Master of Business Administration with a focus on Marketing aspect. 

  • MBA marketing is one of the top specializations of MBA that focuses on topics such as market research, advertising, branding, and international markets.
  • Apart from core MBA marketing subjects, the course also teaches you how to present your market strategies to the customers, and how to network effectively.
  • The related courses along with MBA marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing and Social Media Marketing.
  • The course will help you to gain knowledge and insights about the marketing strategies of top companies globally, which will help you to work effectively in top management companies.
  • Pursuing MBA in Marketing not only confirms a high salary but also assures a higher and better growth in career. 
  • This program takes 2 years to be completed and it comprises of various subjects such as marketing management, finance, business studies and accounting. 
Course Name MBA Marketing
MBA Marketing Syllabus Managerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, Business Laws
Types of MBA Marketing Programs Full Time, Part Time, Distance, Online
Top MBA Marketing Institutes Indian Institute of Digital Education (IIDE), NIIT, AIMA New Delhi
MBA Marketing Colleges in India IIM Kozhikode, IIM Roorkee, IIT Madras, NMIMS, SIBM, Great Lakes Institute of Management
MBA Marketing Online University of Mysore, Jain University
MBA Marketing Jobs Marketing executive, Digital Marketer, Retail Marketer
MBA Marketing Salary (INR) INR 5,00,000 – 7,00,000 per annum

Why MBA Marketing?

  • MBA Marketing course not only teaches the traditional marketing strategies but also the new age concepts such as Digital Marketing, Social Media Marketing, Email Marketing, etc.
  • MBA  Marketing graduates can switch to Consultancy or Enterprising Management after the completion of the course.
  • As per Payscale, the average salary of a Marketing manager is INR 9,03,076 which is higher compared to an HR manager (INR 7,82,489) or Operations manager would get (INR 8,32,787).
  • MBA marketing is one of the popular and demanding MBA Specializations. The top recruiters for MBA marketing graduates are Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, etc.
  • The reason why MBA marketing is so popular is that every company relies on marketing to build customer loyalty, and increase their revenue.
  • Marketing sector is known to be the topmost recruiting sector in MBA Placements. As per IIM Ahmedabad Placements reports, Marketing was the second highest recruiting sector after Finance, with highest CTC of INR 27 lakhs per annum offered by HUL.

Why MBA Marketing is a Popular Career Path?

MBA Marketing is traditional yet one of the most popular career paths in terms of employment in India and abroad. It provides the students with a wide range of scope to make careers in brand management, advertising, and marketing. Students learn new and trending concepts such as Social Media, Brand Management, Digital Ads etc. Hence MBA Marketing along with its new approach helps in building a viable career equipped with modern techniques and strategies.

Also See:

Types of MBA Marketing Courses

Type Eligibility Duration
Full-time MBA Marketing 50% marks in graduation + valid scores in national level MBA exams. 2 years
Part-time MBA Marketing Graduation + Minimum 2-3 years work experience + performance in written test/interview/GD 2-3 years
Distance MBA Marketing 50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score (Some colleges have merit based selection process) 2 years
MBA Marketing Online 50% marks (45% for SC/ST) in graduation in any discipline Minimum 2 years, Maximum 4 years from the date of registration.

Part-Time MBA Marketing

Colleges Fees (INR)
JBIMS Mumbai 153,000
K J Somaiya Institute of Management, Mumbai 287,445
Welingkar Mumbai 159,765
SIMSREE Mumbai 153,000
Guru Nanak Institute of Management Studies, Mumbai --
PTVA's Institute of Management, Mumbai --

MBA Marketing Online

Colleges Fees (INR)
University of Mysore --
Jain University INR 76,000 (total fees)

MBA Marketing Admission Process

MBA Marketing Admission  is similar to that of MBA Admission . The MBA application fee ranges between INR 1500 and 2500. MBA marketing admission is based on MBA national level entrance exams, and some Universities also conduct their own state/institute level MBA exams.

MBA Marketing Eligibility

The basic eligibility criteria for procuring admissions to the MBA Marketing course have been discussed below:

  • A bachelor’s degree in any discipline from a recognized board or university. The passing percentage should be 50% or equivalent CGPA.
  • There’s a 5% relaxation for all the reserved category candidates (SC/STs) i.e. the passing percentage should be 45%.
  • Some colleges allow final year students to apply, provided they submit a no objection certificate from the principal.
  • Some colleges consider high merit scores of 60% and above such as IIMs.

MBA Marketing Admission 2023

College Name Exams Accepted
Xavier Institute of Management Bhubaneswar XAT
St. Xavier’s University, Kolkata CAT/XAT
International Management Institute CAT/ XAT/ GMAT
ICFAI Business School Gurgaon CAT/ GMAT/ IBSAT/ NMAT
ICFAI University Jaipur University Entrance Exam+PI

MBA Marketing Entrance Exams

Entrance exams are conducted both at the national as well as university level for students who want to enroll in MBA Marketing courses. Tabulated below are a few of the entrance exams held for MBA Marketing students seeking admission.

Entrance Exam Registration Date Exam Dates
ATMA 1st week of June 2023 July 23, 2023
CAT August 3, 2023 November 26, 2023
CMAT February 13, 2023 To be Announced
GMAT To be Announced To be Announced
NMAT September 2023 November 2023
SNAP 2nd week of August 2023 2nd week of December 2023
XAT To be Announced To be Announced

Also Check State Level MBA Entrance Exams:

Related MBA Marketing Courses

The top dual specialization or related courses that you can pursue apart from a regular MBA Marketing course are MBA Marketing Management, MBA Marketing and Sales, and MBA Marketing and Finance.

MBA Marketing Management

  • MBA Marketing Management is a 2 year postgraduate program suitable for candidates who want to manage the activities involved in marketing, and how to handle the resources used in marketing.
  • 50% marks in graduation is the minimum requirement to get admission in MBA marketing management. Some colleges also ask for a work experience of 2-4 years.
  • JBIMS Mumbai, UPES Dehradun, KJ Somaiya, MIT School of Management are some of the top colleges that offer MBA marketing management courses.
  • The average course fee stands between INR 2-8 lakhs.

MBA Marketing and Sales 

  • MBA in Marketing and Sales is a 2 year postgraduate program for students interested in learning about the techniques of marketing and selling a product or services.
  • The admission process is similar to what is followed in MBA, 50% marks in graduation and valid scores in CAT, XAT, MAT or other national level MBA exams.
  • There are only a few colleges that offer MBA Marketing and Sales in India. Most of them offer specialization courses such as Chemical sales and marketing, Pharmaceutical sales and marketing and Sales and Marketing communications.
  • Amity Business School, Noida, Amity University, Mumbai, ITM Gwalior (MBA Pharmaceutical Sales and Marketing), Jiwaji University, Gwalior (MBA Chemicals Sales and Marketing Management) are the colleges that are known for their MBA Marketing and Sales courses.
  • The average fee is INR 50,000- INR 17 lakhs.

MBA Marketing and Finance

  • MBA in Marketing and Finance is a 2-year postgraduate program for candidates interested in specializing in both Finance and Marketing fields
  • Students scoring 50-60% marks in graduation from a recognized university and having a valid score in the entrance examinations are eligible to apply.
  • The average MBA marketing and finance course fee ranges between INR 12,000 to 12 lakhs for the duration of 2 years. 
  • Jain University, UBS Karjat, Poornima University, RIT Bangalore are the top colleges that offer MBA Marketing and Finance programs.

MBA Marketing Distance Learning

MBA Marketing distance learning is very popular among MBA aspirants, this course focuses on sales and marketing. The distance course is a 2 year course and students must secure 50% marks to pursue MBA Marketing. See: MBA Marketing Distance

MBA Marketing Distance Admission 2023

Candidates who wish to pursue MBA Marketing in distance mode should follow the following criteria to take admissions. 

  • The eligibility criteria for distance admission 2023 in MBA Marketing is a graduation from a recognized university or equivalent.
  • The duration for distance MBA admission is 1-2 years.
  • The average course fee for distance MBA Marketing courses are INR 35,000 - 50,000. 

Check: Distance MBA Admission Process

Top Distance MBA Marketing Colleges

There are several Distance MBA Marketing colleges, few of them are listed below:

College/University Name Average Fee (Per annum)
ITM Navi Mumbai - ITM Business School  INR 10.50,000
IPE Hyderabad INR 8,00,000
Mittal School of Business INR 5,30,000
CRM University Bangalore INR 9,00,000
School of Distance Education - Andhra University  INR 30,000
Directorate of Distance Education, Tirunelveli INR INR 29,000
Acharya Nagarjuna University Guntur INR 30,000

MBA Marketing Syllabus

The MBA Marketing syllabus is designed in a manner that helps the students to get theoretical as well practical knowledge for marketing. The MBA Marketing subjects are listed below in the table. 

Semester I Semester II
Management Concepts Cost and Management Accounting
Business Environment Marketing Management
Quantitative Techniques in Management Consumer Behaviour
Managerial Economics Production and Operations Management
Statistical Analysis and Operations Research Advertising Management
Managerial Communication Human Resource Management
Financial Management Accounting and Managerial Decisions
Semester III Semester IV
Strategic Management Management Information System
Entrepreneurship Development Product and Brand Management
International Business Sales and Distribution Management
Industrial Marketing Integrated Marketing Communication
Retail Management Logistics and Supply Chain Management
E-Commerce Total Quality Management
Service Marketing and CRM Management Control Systems

MBA Marketing Subjects

MBA marketing subjects are structured in a manner so that students get a good knowledge of Marketing and management. Some of the best books are available for MBA Marketing which cater the following subjects.

MBA Marketing Core subjects MBA Marketing Elective Subjects
Management Concepts Advertising Management
Management Information Systems International Marketing
Marketing Management Business Marketing Operations
Accounting and Managerial Decisions New Product Development and Marketing
Strategic Management Integrated Marketing Communications
Human Resource Management Salesforce Management
Business Environment Marketing Research

Projects for MBA Marketing

MBA Marketing includes advertising, branding, market research, and other such arenas. MBA Marketing projects are impeccable, and they are guided to be done according to the current industry. Some of the projects for MBA Marketing are mentioned here below,

  • A Study of Consumer Behaviour on Pureit Of Hindustan Unilever
  • A Study of Customer Relationship at Fortis
  • Study of Sales relationship at Coca Cola and Pepsico
  • Study of Relationship Management at Hotel Westin
  • Marketing Strategies at Indigo Airlines
  • Distribution Strategy at Amul
  • Marketing strategies of Hyundai 

See Also:

MBA Marketing Colleges in India

MBA Marketing is one of the most traditional specializations in MBA. Students who wish to pursue MBA from the best MBA Marketing colleges in India can follow the table represented below,

MBA Marketing Colleges Abroad

Studying MBA Marketing Abroad is popular among students and can be pursued at the top universities across the world. The MBA Marketing fees for abroad courses are significantly higher than what is in India. Students applying for MBA Marketing abroad have to appear for GMAT as an entrance exam and in TOEFL and IELTS for testing English efficiency. 

MBA Marketing Scope

MBA Marketing offers jobs in various positions for freshers as well as experienced candidates. Freshers get jobs in positions such as Brand Manager, Sales Manager, Digital Marketing Manager, while the experienced gets a job as Marketing Executive, marketing Managers, marketing Specialist, Business analysts. 

The designation that are offered to the MBA Marketing Students are Consultant, International Finance Manager, Export Coordinator, and Management Consultant. 

View More: MBA Marketing Job

MBA Marketing Jobs

MBA Marketing offers excellent salary to the freshers that varies between INT 20,000 - 60,000 per month. The positions that are offered to the MBA Marketing candidates are Brand manager, Sales Manager, Public Relations Manager, Digital Marketing, Marketing Executive, Marketing Specialist and many more. 

MBA Marketing Fresher Jobs

Candidates who have completed MBA Marketing can apply for fresher job roles in MBA Marketing. The areas of recruitment for MBA marketing Freshers are Advertising, Consultancy, Retail, Banking, Tourism, Digital Media, Entertainment and many others. According to Quikr the salary for freshers starts from INR 20,000. 

Job Profile Salary (per month)
Retail Marketing Fresher  INR 20,000
Marketing Executive  INR 25,000
Marketing Field Executive  INR 27,000
Digital Marketer INR 25,000
Digital Marketing Executive INR 35,000
Digital Marketing Entrepreneur INR 50,000

MBA Marketing Government Jobs 

MBA Marketing professionals can also get jobs in government sector such as, 

Top Government Companies Job Roles Salary (per annum)
State Bank of India Manager INR 7,00,000
National Fertilizers Limited Management Trainee INR 3,00,000
Indian Pharmacopoeia Commission Recruitment Marketing Assistant INR 6,00,000
Solar Energy Corporation of India Senior Manager INR 8,50,000

MBA Marketing Salary in India

There are plenty of job roles available for MBA Marketing aspirants. The raise or the increment depends upon the skills and experience of an individual.

Job Profiles Lowest Salary Offered Highest Salary Offered
Business Development Executive INR 1.74 LPA INR 5.57 LPA
Marketing Manager INR 2.91 LPA INR 20 LPA
Media Planner INR 2.33 LPA INR 8.4 LPA
Sales Manager INR 2.45 LPA INR 10 LPA
Product Manager INR 8.84 LPA INR 15 LPA
Asset Manager INR 2.59 LPA INR 10 LPA
Digital Marketing Manager INR 3.2 LPA INR 15 LPA

MBA in Marketing FAQs

Ques. What is the career scope after MBA in Sales and Marketing?

Ans. MBA in Marketing offers a great career Scope and will open the door for jobs at not only executive but also managerial positions in top-notch companies across the world. After the successful completion of MBA in Sales and Marketing, candidates can land various lucrative jobs and develop a career as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, etc.

Ques. I have completed my B.A. Can I pursue an MBA in Sales and Marketing?

Ans. Yes, one can pursue an MBA in Sales and Marketing after completing a BA or any other bachelor's degree with a minimum aggregate of 50% scores. Anyone willing to pursue MBA in Sales and Marketing or any other specialization of MBA need to completed their graduation and must have qualified any Management entrance exams such as CAT, GMAT, XAT, SNAP, MAH CET, TSICET, MAT, etc. conducted at the National, State or University level.

Ques. Are there any job opportunities other than sales after MBA in Sales and Marketing?

Ans. Yes, there are a lot of job opportunities other than sales after completing an MBA in Sales and Marketing. Candidates can find a lot of lucrative and highly paid job options after completing an MBA in Sales and Marketing. Students after completing an MBA in Sales and Marketing are not restricted to job opportunities related to sales and Marketing. Apart from this one can find various job prospects in industries like retail, tourism, banking, media, hospitality, advertising, etc.

Ques. What is the course fee for an MBA in Sales and Marketing?

Ans. The average fees for MBA in Sales and Marketing can range between INR 7 - 28 Lakhs per year depending upon the Institute. The average fees for the MBA course with any specializations including MBA in Sales and Marketing in the top MBA colleges in India can be between INR 23 - 30 Lakhs per year no matter whether they are private or government.

Ques. What is the average starting salary of a fresher after pursuing MBA in Marketing and Sales?

Ans. The average starting salary of a fresher after pursuing MBA in Marketing and Sales can be anywhere between INR 12 - 25 LPA depending upon various parameters such as candidate's specializations, region, etc. Most of the top MBA colleges in India offer good placement opportunities and the average placement package offered by them can be anywhere between INR 30 - 45 depending upon the Institute.

Ques. What are the top companies hiring MBA in Marketing graduates?

Ans. There are several National and Multinational Companies that hire graduates of MBA in Marketing. Some of the top recruiters that hire MBA in Marketing graduates are listed below:

  • Amazon
  • Apple
  • Bain & Company
  • BCG
  • Citigroup
  • Deloitte
  • Facebook
  • Goldman Sachs
  • JP Morgan
  • McKinsey
  • Microsoft
  • Morgan Stanley
  • Walt Disney

Master of Business Administration [MBA] (Marketing) Fee Structure in India

10.21 K (Minimum Fee)PUBLIC COLLEGES11.75 L  (Maximum Fee)
1.75 L (Average Fee)
1.40 K (Minimum Fee)Private COLLEGES25 L (Maximum Fee)
2.61 L (Average Fee)

Master of Business Administration [MBA] (Marketing) Fee Structure By state

Tamil Nadu

1.63 L
26 KPrivate COLLEGES25 L
2.11 L

Uttar Pradesh

1.52 L
50 KPrivate COLLEGES10.75 L
2.05 L


2.61 L
45 KPrivate COLLEGES18.90 L
4.17 L

Delhi NCR

6.25 L
60 KPrivate COLLEGES12.85 L
3.09 L


89.35 K
31.50 KPrivate COLLEGES24.59 L
3.88 L

Madhya Pradesh

1.44 L
39 KPrivate COLLEGES11.30 L
1.22 L


35.87 K
44 KPrivate COLLEGES9.51 L
2.29 L


1.18 L
60 KPrivate COLLEGES12.85 L
3.04 L


1.77 L
1.40 KPrivate COLLEGES16.02 L
2.39 L

Andhra Pradesh

1.19 L
8.04 KPrivate COLLEGES14.56 L
1.53 L


1.39 L
1.20 LPrivate COLLEGES10.21 L
2.44 L


94 K
12 KPrivate COLLEGES8.33 L
1.92 L


2 L
48.76 KPrivate COLLEGES10.60 L
3.47 L


1.70 L
1 LPrivate COLLEGES7 L
2.84 L

West Bengal

5.50 L
1.13 LPrivate COLLEGES10.45 L
4.73 L


4.08 L
1.20 LPrivate COLLEGES7.22 L
2.87 L


59.20 K
37.50 KPrivate COLLEGES6.31 L
1.74 L

Himachal Pradesh

25.77 K
1.21 LPrivate COLLEGES6 L
2.83 L


1.08 L
67 KPrivate COLLEGES6.08 L
2.26 L
1.16 L
1.55 LPrivate COLLEGES4.60 L
3.66 L
1.52 L
70 KPrivate COLLEGES5.89 L
2.32 L


1.05 L
1 LPrivate COLLEGES1.10 L
1.07 L

Jammu and Kashmir

33.30 K
33 KPrivate COLLEGES1.85 L
1.47 L


1.19 L
2.90 LPrivate COLLEGES2.90 L
2.90 L


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