Post Graduate Diploma in Marketing Management Top Colleges, Syllabus, Scope and Salary

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Pranjal Singhal

Content Curator | Updated on - Sep 28, 2021

Post Graduate Diploma in Marketing Management is a 2-year Post Graduate Diploma. Marketing is a process to determine what products customers may be interested in, Type of strategy to be used in Sales, Communications and Business Development. Marketing Management is useful in any organization because marketing is core growth of the organizations.

The course covers fundamentals of Operations and Marketing Management, HR, Finance, General Management etc. This course helps students to enhance their managerial skills of the business. The course curriculum constantly updates by exploring new marketing techniques and provides a better understanding of the marketing.

Top Institutes that offer this course are:

The average course fees charged for this course in India ranges between INR 15000 to 1 Lac

Students can get admission in the course only after completing Bachelors degree in any discipline from any recognized university with minimum 50% marks at Graduation level. Admission in some of the institute is done after clearing entrance test conducted by the University or through MAT/ CAT test scores.

Post Graduates can hire in a job such as:

  • Marketing Executive, Marketing Manager, Marketing Research Analyst
  • Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager

Successfully completed Diploma holders can start earning anything between INR 1 to 7 Lacs

Post Graduate Diploma in Marketing Management: Course Highlights

The following table shows the some of the major highlights of the course.

Course Level Post Graduate Diploma
Duration 2 years
Examination Type Semester system/ Year wise
Eligibility Bachelor’s degree in any discipline from a recognized university with minimum 50% marks in it.
Admission Process Merit Based/ Entrance Test
Course Fees INR 15, 000 to 1, 20, 000
Average Starting Salary INR 1, 00, 000 to 7, 00, 000
Top Recruiting Companies ACC Limited, Accenture, CTS, Global Services, Godrej, HCL, HSBC, IBM, Idea Cellular Services, Infosys, ITC, Pepsi, R Systems, Reliance Infocomm, Stagen, Whirlpool, Wipro, Zenith Computers
Top Recruiting Areas Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies
Job Positions Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager

Post Graduate Diploma in Marketing Management: What is it About?

Marketing managers face once of the biggest challenge in today’s world, to make marketing plan in such a way that it delivers optimum and cost constructive results. Post Graduate Diploma in Marketing Management helps in better understanding of marketing by practically applied in the corporate world.

This programme helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and public relations, segmentation, targeting, customer relationship management, and Global Marketing Strategy.

Successful Post Graduates can get work in the areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.

Post Graduate Diploma in Marketing Management: Top Institutes

The following table shows the top institutes offering Post Graduate Diploma in Marketing Management

Post Graduate Diploma in Marketing Management: Eligibility

Applicants must follow the below mentioned eligibility criteria in order to apply for the course:

  • Students must possess Bachelor’s degree in any discipline from recognized university or equivalent degree recognized by Association of Indian Universities with minimum 50% marks in it.
  • Candidates having minimum 2 years of work experience, in addition, are also eligible to apply.

Post Graduate Diploma in Marketing Management: Admission Process

Admission in the course is directly based on the marks obtained by the candidate in the Graduation. Admission in some of the institutes is done after clearing the entrance exam such as MAT/ CAT followed by Personal Interview and Group Discussion.

Some of the entrance exam conducted in the country for admission to this course:

  • MAT – Management Aptitude Test conducted for admission in Management/ Post-Graduate Diploma Management programs. MAT Exam is conducted four times a year i.e. February, May, September and December.
  • CAT – Common Admission Test is conducted for getting admission in various Management programs. The examination is organized in the month of November. Quantitative Ability, Reasoning, Reading Comprehension, Verbal and Non-verbal Communication are some of the skills tested in the exam.

Post Graduate Diploma in Marketing Management: Syllabus and Course Description

Semester wise course syllabus is tabulated below:

Semester I Semester II
Management Theory and Practice Marketing Management
Organizational Behavior Financial Accounting and Analysis
Business Economics Essentials of HRM
Corporate Social Responsibility Strategic Management
Information Systems for Managers Business Statistics
Business Communication Business Law
Semester III Semester IV
Brand Management B2B Marketing
Consumer Behaviour Services Marketing
Marketing Strategy Integrated Marketing Communications
Customer Relationship Management Marketing Research
Sales Management Business: Ethics, Governance & Risk
International Marketing Project

Post Graduate Diploma in Marketing Management: Career Prospectus

Marketing is an integral part of an organization. Marketing postgraduates play an important role in analyzing the competition, identifying customer’s behaviour, their needs and develop a business strategy accordingly.

Successful postgraduates can go for the sales profile if they have extraordinary communication skills. More creative persons can opt. for writing and advertising.

The following table shows the other job positions that students can go for:

Post Graduate Diploma in Marketing Management annual salary
Job Position Job Description Annual Average Pay Scale (INR)
Marketing Executive Marketing Executive involved in developing marketing campaigns to promote product or service or Idea. 2,42,075
Marketing Manager Marketing Manager is responsible for developing, implementing and executing marketing plans for an organization 6,44,431
Market Research Analyst Gathering and Analyzing market data is the main responsibility of market research Analyst. 3,51,516
Brand Manager Brand Manager develops the overall plan and direct marketing efforts to increase the value and performance of specific brand, service or product. 9,23,148
Advertising Manager Advertising Managers helps in Advertising, Promotions, and marketing managers 5,00,505
Marketing Communications Manager Marketing Communications Manager supervises and directs the workflow of marketing, advertising or public relations. 7,17,043
Sales Manager Their responsibility is to manage the sales goals, motivation for sales, sales planning, building relationships, coaching, managing process etc 9,97,728

Post Graduate Diploma in Marketing Management : 18 answered questions

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Ques. What is the best option for pursuing a PGDM in marketing and finance among BIMTECH Noida, IILM Gurgaon, Jaipuria Noida, IBS Hyderabad, and IBS Gurgaon?

● Top Answer By Aaditya Hari Nair on 28 Sept 21

Ans. A postgraduate degree plays a vital role in forming the base for a stable career. If you want to make a mark in your life then you should be very serious about opting for the right college and the right education for yourself.  Few points I would like to discuss with you on choosing marketing and finance from BIMTECH: BIMTECH has been ranked in the top 50 for both the institutes Noida and Gurgaon campus. And the placements statistics are appealing too. BIMTECH Noida is considered best for marketing. The placements vary on the factors like profile, skill overall experience, and other major and minor factors. The specializations offered here are diverse including finance, marketing, IT, Retail, BFIS, etc. Feedbacks are given to students and is personalized with their assignments and cases. Also, there are doubts clearing sessions for better improvement and better results. Many recruiters such as Amazon, Accenture, Infosys, Maruti Suzuki, KPMG, and many more come on campus. The placements start from 6 LPA and many students end up with 18 LPA. Moreover, BIMTECH is one the prominent college which gives an online platform to learn and allows you to join a professional course in distant universities and colleges along with providing complete support and assistance.Read more
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Ques. What is the scope of the new PGDMM course of NITIE as far as placements are concerned?

● Top Answer By Jyotshna Ranjan on 13 Aug 21

Ans. NITIE Mumbai has a great placement record and you only need to maintain a good academic record to secure a good placement package. NITIE is known for running an industry focus curriculum and has a proven record for all courses as far as placement is concerned. Back in 2014, NITIE started two new courses, i.e. Project Management and Manufacturing Management. Due to the Government’s focus on Make in India, there are ample opportunities in the sector of manufacturing management in the future. Along with the other courses at NITIE, PGDMM also has a great placement rate. Students of PGDMM get placed in different sectors and are not necessarily limited to manufacturing.  Here are the recent placement highlights of NITIE.  Average CTC  20 LPA  Highest CTC  44 LPA  Major recruiters  ETLI, IDFC First, EY, etc.  PGDMM students get almost equal opportunities as any other branch. Read more
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Ques. How is Amity Business School Noida for marketing?

● Top Answer By Keshav Jindal on 28 Jul 21

Ans. Amity Business School, Noida offers an MBA in sales and marketing, which is decent in terms of placement but has certain drawbacks too. The points below give a brief overview of the institute, stating some of its advantages and disadvantages. Firstly, MBA in sales and marketing at Amity Business School is very costly. Both the tuition and hostel fees are extremely costly, because of which most students can’t afford a course from the institute. Amity Business School provides an overall good exposure in all industrial sectors. The placements in Amity Business School, Noida are very good in terms of packages offered and overall placement percentage. Every decent student gets an assured placement easily after their course completion. Therefore, Amity Business School is a decent choice for an MBA in marketing, being a private institute.Read more
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Ques. What will be the better choice for marketing, BIMM or PIBM? Why?

● Top Answer By Admin on 26 Jul 21

Ans. For an MBA in marketing, PIBM is definitely a better option than BIMM. The points below state some of the key highlights of PIBM, along with some advantages and disadvantages of both the institutes, which will support the choice. PGDM from PIBM is a much better choice than that of BIMM, having a guarantee of a secured future after passing out of the institute. PIBM provides the best available training in separate sessions, which is one of the most vital aspects required to get a good placement in MNCs. In such training sessions, every individual is mentored with utmost care and personal assistance methods. Guest lecture sessions are organized by the institute in which mentors from the corporate world visit and guide the students. Throughout the sessions, you will be made to go through several Industrial visits, winter and summer internships, live projects, and assignments. This will offer proper practical knowledge, be interactive, and have good exposure to the corporate world. Various students have been offered PPOs by top companies. In the in-campus placement, every student in PIBM is easily placed, being well trained through the mock GD and PI classes. PIBM does not maximize seats in its batches. The total number of seats available in the institute is limited, which decreases the competition in placement. Due to this low competition in placement, students need not work hard for their preparation. Talking about BIMM, there are some disadvantages that make it the less preferred option among the two. The main problem faced is the batch size, which is huge. There is a lot of competition in the placement of BIMM just because of this reason. The faculties in BIMM do not pay as much personal attention as required for individual students. This is also an effect of the huge batch size. Therefore, considering all the points stated above, it is clear that PIBM is definitely a better choice, having a much better training facility and placement than BIMM.Read more
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Ques. Which one is better for an MBA in marketing, PIBM Pune or IILM Noida/Gurgaon?

● Top Answer By Janvi Bhambri on 15 Jul 21

Ans. PIBM and IILM are both good institutes when it comes to MBA or management studies. IILM is comparatively old and also has a legacy of more than 25 years which gives it an edge over PIBM Pune. Moreover IILM has 3 campuses in the Delhi and Noida region and also in cities like Jaipur, Lucknow etc. IILM is the better of the two due to the reasons below. Curriculum: Its curriculum has been widely accepted and has been globally recognized adding to its list of achievements. Location: Its location brings it closer to the industries with tons of job opportunities. Also, it is located near the capital of the country. Alumni Network: Strong alumni network of more than 15000+ students who are present globally in almost every MNC. Placements: More than 300 companies visit the campus drive every year for placements. According to the recent placement highlights the highest CTC offered at the institute is 5 LPA. Higher Studies Abroad: It has tie-ups with some of the leading institutes of the USA and UK. Students can go to summer studies camp or for a special course. Industrial Partners: Industrial exposure is given to the students by leading industrialists and seminars and webinars are conducted on a regular basis. Based on all the above factors, I will suggest you choose IILM Noida for an MBA in Marketing.Read more
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Post Graduate Diploma in Marketing Management Fee Structure in India


5.50 K (Minimum Fee)PUBLIC COLLEGES24.50 K  (Maximum Fee)
14.02 K (Average Fee)
5.05 K (Minimum Fee)Private COLLEGES8.15 L (Maximum Fee)
2.62 L (Average Fee)

Post Graduate Diploma in Marketing Management Fee Structure By state


Maharashtra

12.28 KPUBLIC COLLEGES12.28 K
12.28 K
5.05 KPrivate COLLEGES2.40 L
93.72 K

Karnataka

24.07 KPUBLIC COLLEGES24.07 K
24.07 K
32 KPrivate COLLEGES7.60 L
4.10 L

Chhattisgarh

16.53 KPUBLIC COLLEGES16.53 K
16.53 K
15.70 KPrivate COLLEGES54.90 K
40.53 K

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International Management Institute - [IMI] (6)
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19 Reviews found out of 177286


SS
8.3 /10

Remarks :

My journey in this college was amazing. As I enjoyed my each and every day here with good hope of learning new things. Life here was very happening as we would study as well as relax. The things I always miss were my teachers, class fellows as well as seniors. They really helped me a lot.

Admission :

I applied for pursuing PGDM course from this college by giving a proper SOP, my 1-year experience certificate, CAT scorecard as well as MET entrance which was conducted by the college authority. Hence on the basis of marks, I got into this college.

Alumni/Alumna :

I was able to meet many seniors and faculty during each alumni meet. Also, I was able to attend many new events and workshops. Moreover, the place gave me a good scope of training as well as made me develop my professional skills.

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LK
8.3 /10

Alumni/Alumna :

The alumni section of the college helped me to know and understand every minute details about my course and program. Moreover, I was able to attend many events and seminars with the help of this group I got good opportunities to interact with many of my friends.

Admission :

I already gave this CAT entrance. After that to get into this college, I took this MET test conducted by the college . Along with this, I gave a proper Statement of purpose with my experience letter. Finally, on the basis of marks, I got into this college.

Fee Structure And Facilities :

The Fee structure of the college was estimated to be approximately Rs 500,000/- on a yearly basis. Along with this, the total amount I spent was somewhere to be around Rs 100,000/-. This much amount was well structured as well as affordable to me.

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BB
8.5 /10

Admission :

To get admission in this college for the PGDM course, I took the entrance exam of CAT. I registered online and then visited the college after my application was shortlisted for personal interviews. I chose to study the PGDM course because I wanna learn about business management.

Fee Structure And Facilities :

The fee structure of our college is not that expensive. The tuition fees for each semester cost around ?39,000 if I remember it correctly. And the total cost of the fees in the first year is ?76,750. I think the fees for our college is feasible.

Campus Life :

Our college organized various types of extracurricular activities like, inter-department sports events, cultural events, etc. They also organized seminars, workshops, industrial visits for the all-round development of the students.

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IB
7.7 /10

College Events :

They conduct 5 events every year. In that, they will be a national event which conducted at the end of the year. All colleges from different regions will attend.

Internships Opportunities :

We have to search outside for the internship. It's quite difficult. The project report will be strictly verified. I start at the end of 1st year.

Course Curriculum Overview :

The course which I choose is upon my interest. It is helping me a lot in my present job. Coming to practical Learning 40% theory 60% practical.

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Post Graduate Diploma in Marketing Management Colleges IN INDIA

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Mumbai University - [MU]
Mumbai, Maharashtra
UGC
22 K first year fees
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Annamalai University - [AU]
Chidambaram, Tamil Nadu
NCTE
57.05 K first year fees
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3.97 L first year fees
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58.02 K first year fees
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15 K Total fees
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CMJ University
Ri-Bhoi, Meghalaya
UGC
30 K first year fees
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4.55 L first year fees
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2.5 L first year fees
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