Post Graduate Diploma in Marketing Management is a 2-year Post Graduate Diploma. Marketing is a process to determine what products customers may be interested in, Type of strategy to be used in Sales, Communications and Business Development. Marketing Management is useful in any organization because marketing is core growth of the organizations.
The course covers fundamentals of Operations and Marketing Management, HR, Finance, General Management etc. This course helps students to enhance their managerial skills of the business. The course curriculum constantly updates by exploring new marketing techniques and provides a better understanding of the marketing.
Top Institutes that offer this course are:
- New Directions International Institute of Management, Hyderabad
- I.I.K.M Business School, Calicut
- Bangalore University, Bangalore
- IMT, Ghaziabad
- JK Business School, Gurgaon
The average course fees charged for this course in India ranges between INR 15000 to 1 Lac
Students can get admission in the course only after completing Bachelors degree in any discipline from any recognized university with minimum 50% marks at Graduation level. Admission in some of the institute is done after clearing entrance test conducted by the University or through MAT/ CAT test scores.
Post Graduates can hire in a job such as:
- Marketing Executive, Marketing Manager, Marketing Research Analyst
- Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager
Successfully completed Diploma holders can start earning anything between INR 1 to 7 Lacs
Post Graduate Diploma in Marketing Management: Course Highlights
The following table shows the some of the major highlights of the course.
|Course Level||Post Graduate Diploma|
|Examination Type||Semester system/ Year wise|
|Eligibility||Bachelor’s degree in any discipline from a recognized university with minimum 50% marks in it.|
|Admission Process||Merit Based/ Entrance Test|
|Course Fees||INR 15, 000 to 1, 20, 000|
|Average Starting Salary||INR 1, 00, 000 to 7, 00, 000|
|Top Recruiting Companies||ACC Limited, Accenture, CTS, Global Services, Godrej, HCL, HSBC, IBM, Idea Cellular Services, Infosys, ITC, Pepsi, R Systems, Reliance Infocomm, Stagen, Whirlpool, Wipro, Zenith Computers|
|Top Recruiting Areas||Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies|
|Job Positions||Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager|
Post Graduate Diploma in Marketing Management: What is it About?
Marketing managers face once of the biggest challenge in today’s world, to make marketing plan in such a way that it delivers optimum and cost constructive results. Post Graduate Diploma in Marketing Management helps in better understanding of marketing by practically applied in the corporate world.
This programme helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and public relations, segmentation, targeting, customer relationship management, and Global Marketing Strategy.
Successful Post Graduates can get work in the areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.
Post Graduate Diploma in Marketing Management: Top Institutes
The following table shows the top institutes offering Post Graduate Diploma in Marketing Management
|Name of the Institute||State/ City|
|Accman Institute of Management||Uttar Pradesh|
|Advanced Institute of Management||Delhi|
|Aligarh Muslim University||Uttar Pradesh|
|Amazon Institute of Hotel Tourism and Management||Uttarakhand|
|Annamalai University||Tamil Nadu|
|Annex College of Management Studies||West Bengal|
|Arunachal University of Studies||Arunachal Pradesh|
|Assam University||Silchar, Assam|
|Avagmah Business School||Bangalore, Karnataka|
|Bangalore University||Bangalore, Karnataka|
|Bharati Vidyapeeth University||Pune, Maharashtra|
|Birsa Institute of Technology||Ranchi, Jharkhand|
|BLS Institute of Management||Ghaziabad, Uttar Pradesh|
|Chetana’s Institute of Management and Research||Mumbai, Maharashtra|
|New Directions International Institute of Management||Hyderabad|
|I.I.K.M Business School||Chennai|
|Skyline Business School||Gurgaon|
|Doon Business School||Dehradun, Uttarakhand|
|Galgotias Business School||Noida, Uttar Pradesh|
|Guru Nanak Dev University||Amritsar, Punjab|
|IILM Institute of Higher Education||Delhi|
Post Graduate Diploma in Marketing Management: Eligibility
Applicants must follow the below mentioned eligibility criteria in order to apply for the course:
- Students must possess Bachelor’s degree in any discipline from recognized university or equivalent degree recognized by Association of Indian Universities with minimum 50% marks in it.
- Candidates having minimum 2 years of work experience, in addition, are also eligible to apply.
|Top Marketing Colleges In Maharashtra||Top Marketing Colleges In Uttar Pradesh||Top Marketing Colleges In Delhi||Top Marketing Colleges In Tamil Nadu|
Post Graduate Diploma in Marketing Management: Admission Process
Admission in the course is directly based on the marks obtained by the candidate in the Graduation. Admission in some of the institutes is done after clearing the entrance exam such as MAT/ CAT followed by Personal Interview and Group Discussion.
Some of the entrance exam conducted in the country for admission to this course:
- MAT – Management Aptitude Test conducted for admission in Management/ Post-Graduate Diploma Management programs. MAT Exam is conducted four times a year i.e. February, May, September and December.
- CAT – Common Admission Test is conducted for getting admission in various Management programs. The examination is organized in the month of November. Quantitative Ability, Reasoning, Reading Comprehension, Verbal and Non-verbal Communication are some of the skills tested in the exam.
Post Graduate Diploma in Marketing Management: Syllabus and Course Description
Semester wise course syllabus is tabulated below:
|Semester I||Semester II|
|Management Theory and Practice||Marketing Management|
|Organizational Behavior||Financial Accounting and Analysis|
|Business Economics||Essentials of HRM|
|Corporate Social Responsibility||Strategic Management|
|Information Systems for Managers||Business Statistics|
|Business Communication||Business Law|
|Semester III||Semester IV|
|Brand Management||B2B Marketing|
|Consumer Behaviour||Services Marketing|
|Marketing Strategy||Integrated Marketing Communications|
|Customer Relationship Management||Marketing Research|
|Sales Management||Business: Ethics, Governance & Risk|
Post Graduate Diploma in Marketing Management: Career Prospectus
Marketing is an integral part of an organization. Marketing postgraduates play an important role in analyzing the competition, identifying customer’s behaviour, their needs and develop a business strategy accordingly.
Successful postgraduates can go for the sales profile if they have extraordinary communication skills. More creative persons can opt. for writing and advertising.
The following table shows the other job positions that students can go for:
|Job Position||Job Description||Annual Average Pay Scale (INR)|
|Marketing Executive||Marketing Executive involved in developing marketing campaigns to promote product or service or Idea.||2,42,075|
|Marketing Manager||Marketing Manager is responsible for developing, implementing and executing marketing plans for an organization||6,44,431|
|Market Research Analyst||Gathering and Analyzing market data is the main responsibility of market research Analyst.||3,51,516|
|Brand Manager||Brand Manager develops the overall plan and direct marketing efforts to increase the value and performance of specific brand, service or product.||9,23,148|
|Advertising Manager||Advertising Managers helps in Advertising, Promotions, and marketing managers||5,00,505|
|Marketing Communications Manager||Marketing Communications Manager supervises and directs the workflow of marketing, advertising or public relations.||7,17,043|
|Sales Manager||Their responsibility is to manage the sales goals, motivation for sales, sales planning, building relationships, coaching, managing process etc||9,97,728|