Post Graduate Diploma in Marketing Management Course, Eligibility, Top Institutes, Fees

A postgraduate diploma in marketing management is a 2-year training-based program on marketing management. Marketing management involves setting up goals and strategies to be used in sales, communications, and business development.

Students can get admission in the course only after completing a bachelor's degree in any discipline from any recognized university with a minimum of 50% marks at the graduation level. Admission to some of the institutes is done after clearing the entrance tests conducted by the University or through MAT/ CAT test scores.

Note: Students who wish to pursue their education in the Management field or get a career boost, can check MBA course.

Annamalai University, Bangalore University, and Bharati Vidyapeeth University are the top colleges that offer postgraduate diploma in marketing management. Indian Institute of Digital Education (IIDE) is one of the popular training institutes that also offers a postgraduate diploma in marketing management.

Candidates after graduation can expect to earn INR 1 - 7 lakhs annually. They get to work in the job roles of a Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, etc.

Post Graduate Diploma in Marketing Management: Course Highlights

The following table shows some of the major highlights of the course.

Course Level	Post Graduate Diploma
Duration	2 years
Examination Type	Semester system/ Year wise
Eligibility	Bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks in it.
Top Institutes	Indian Institute of Digital Education (IIDE)
Top Colleges	AMU Aligarh, IGNOU, SIMS Pune
Admission Process	Merit Based/ Entrance Test
Course Fees	INR 15,000 to 1,20,000
Average Starting Salary	INR 1,00,000 to 7,00,000
Top Recruiting Companies	ACC Limited, Accenture, CTS, Global Services, Godrej, HCL, HSBC, IBM, Idea Cellular Services, Infosys, ITC, Pepsi, R Systems, Reliance Infocomm, Stagen, Whirlpool, Wipro, Zenith Computers
Top Recruiting Areas	Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies
Job Positions	Marketing Executive, Marketing Manager, Marketing Research Analyst, Brand Manager, New Product Manager, Advertising Manager, Marketing Communications Manager, Sales Manager

Post Graduate Diploma in Marketing Management: What is it About?

Marketing managers face one of the biggest challenges in today’s world, to make marketing plan in such a way that it delivers optimum and cost-constructive results. Post Graduate Diploma in Marketing Management helps in better understanding of marketing by practically applied in the corporate world.

This program helps in understanding various disciplines of Management and Integrated Marketing Communication, concepts of advertising sales and public relations, segmentation, targeting, customer relationship management, and Global Marketing Strategy.

Successful Post Graduates can get work in the areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.

Post Graduate Diploma in Marketing Management: Top Colleges

The following table shows the top colleges offering Post Graduate Diploma in Marketing Management

College	State/ City
IGNOU	New Delhi
Welingkar Online	Mumbai
MIT School of Distance Education	Pune
ISB&M	Bangalore
SIMS	Pune
Aligarh Muslim University	Aligarh

Post Graduate Diploma in Marketing Management: Eligibility

Applicants must follow the below mentioned eligibility criteria in order to apply for the course:

Students must possess Bachelor’s degree in any discipline from recognized university or equivalent degree recognized by Association of Indian Universities with minimum 50% marks in it.
Candidates having minimum 2 years of work experience, in addition, are also eligible to apply.

Top Marketing Colleges In Maharashtra	Top Marketing Colleges In Uttar Pradesh	Top Marketing Colleges In Delhi	Top Marketing Colleges In Tamil Nadu

Post Graduate Diploma in Marketing Management: Admission Process

Admission in the course is directly based on the marks obtained by the candidate in the Graduation. Admission in some of the institutes is done after clearing the entrance exam such as MAT/ CAT followed by Personal Interview and Group Discussion.

Some of the entrance exam conducted in the country for admission to this course:

MAT – Management Aptitude Test conducted for admission in Management/ Post-Graduate Diploma Management programs. MAT Exam is conducted four times a year i.e. February, May, September and December.
CAT – Common Admission Test is conducted for getting admission in various Management programs. The examination is organized in the month of November. Quantitative Ability, Reasoning, Reading Comprehension, Verbal and Non-verbal Communication are some of the skills tested in the exam.

Post Graduate Diploma in Marketing Management: Syllabus and Course Description

Semester wise course syllabus is tabulated below:

Semester I	Semester II
Management Theory and Practice	Marketing Management
Organizational Behavior	Financial Accounting and Analysis
Business Economics	Essentials of HRM
Corporate Social Responsibility	Strategic Management
Information Systems for Managers	Business Statistics
Business Communication	Business Law
Semester III	Semester IV
Brand Management	B2B Marketing
Consumer Behaviour	Services Marketing
Marketing Strategy	Integrated Marketing Communications
Customer Relationship Management	Marketing Research
Sales Management	Business: Ethics, Governance & Risk
International Marketing	Project

Post Graduate Diploma in Marketing Management: Career Prospectus

Marketing is an integral part of an organization. Marketing postgraduates play an important role in analyzing the competition, identifying customer’s behaviour, their needs and develop a business strategy accordingly.

Successful postgraduates can go for the sales profile if they have extraordinary communication skills. More creative persons can opt. for writing and advertising.

The following table shows the other job positions that students can go for:

Post Graduate Diploma in Marketing Management annual salary

Job Position	Job Description	Annual Average Pay Scale (INR)
Marketing Executive	Marketing Executive involved in developing marketing campaigns to promote product or service or Idea.	2,42,075
Marketing Manager	Marketing Manager is responsible for developing, implementing and executing marketing plans for an organization	6,44,431
Market Research Analyst	Gathering and Analyzing market data is the main responsibility of market research Analyst.	3,51,516
Brand Manager	Brand Manager develops the overall plan and direct marketing efforts to increase the value and performance of specific brand, service or product.	9,23,148
Advertising Manager	Advertising Managers helps in Advertising, Promotions, and marketing managers	5,00,505
Marketing Communications Manager	Marketing Communications Manager supervises and directs the workflow of marketing, advertising or public relations.	7,17,043
Sales Manager	Their responsibility is to manage the sales goals, motivation for sales, sales planning, building relationships, coaching, managing process etc	9,97,728