Many of us also had a similar question when we were applying to college. A friend of mine who enrolled is also experienced in the field of IT and wanted to continue in the same after his MBA.

There is a lot of demand for professionals from a business background. If you think that the DEM course curriculum suits your needs and matches where you would like to work in the future, you should go for it.

• Think of this course as a long term investment in yourself and you will be able to benefit from it in 2 to 3 years.
• You will realize after the first term itself if the course is good or not.
• In term 2, you will get to learn more about technology and do projects based in the digital industry like Analytics (descriptive and predictive).
• The faculty are all well qualified with ties in the industry to companies like flipkart, Deloitte, Accenture, etc.
• As far as placements are concerned, the recent batch had recruitments in companies like Deloitte, Cognizant, CGI Inc, etc.

You should also try to attend webinars that the college holds for prospective applicants and students. They are generally quite helpful. Moreover, if you are interested in this discipline, you should take it. Not many MBA programs in our country are dedicated to just the digital enterprise.

Well, my brother is currently enrolled in the DEM program. So, I can tell you about what he has learned so far and what was his experience as he’s still in the first term of the course.

About the course:

• The course format is a whip-up of courses that will help you comprehend the commercial implications of modern digital technologies.
• A full semester is devoted to live business simulation projects. The first term focuses on business topics that include operations, economics, and accounting.
• In addition, subjects like Statistics and Advanced Analytics are offered in the first term, laying the framework for future terms in which the emphasis would be entirely on digital technology.
• This is the first program in India where Design Thinking is taught as a full-fledged course over two terms by two industry stalwarts and academics who have previously taught at IIM-A, B, and K.

Faculty:

• Now getting down to the Faculty, they have been excellent so far, and there’s no reason to believe that this will not continue in the coming two terms.
• Members of the advisory board for this new course include representatives from Flipkart, IBM, and Deloitte, to mention a few. As a result, this was created in partnership with industry leaders.

To summarise, my brother’s experience there has been excellent so far, and like every other student he too enrolled in this course, he has high expectations for the following semesters.

As of now, only the first batch has had placements. According to the placement highlights, around 93% of the batch got job offers. Some of the major recruiters were Deloitte, CGI, Accenture, etc.